headspace social media
Our centres headspace centres
eheadspace
eheadspace
Social media journey headspace centres
2011
• Solid numbers• Social media policy, guidelines and risk matrix• No purpose except conversation• Voice was more of a ‘friend’ asking ‘how they were’• This lead to some risky situations• Messages at the end of the week
Social media journey headspace centres
Changes
• Putting policy and risk matrix into practice• Training of centre staff• Relationship with eheadspace and clinicians• Change of voice –> think, act, signpost -> not ‘feel’• Change or purpose –> clear call to actions -> website• 7 day a week service • Legal advice and messaging• Online Community Survey
Website visits from Facebook headspace centres
2011 before change
2011-2012 after change
2013 20140
1000
2000
3000
4000
5000
6000
7000
8000
9000
• Find a centre• Is it just me?• Getting help
headspace School Support
• Shareable content• Call to action for everything• Infographics• Personal stories• Ambassadors• Videos• Youth lead content• Fluid not overly structured• Partnerships – Big Day Out, Groovin The Moo, Cotton On
Foundation
Numbers and engagement
Challenges headspace School Support
• Service complaints• Truly 24/7 monitored service – beyond my role• When asked to intervene by others• Original buy in• What channels to get involved in