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headspace social media

Date post: 22-Feb-2016
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headspace social media. Our centres. headspace centres. eheadspace. eheadspace. Social media journey. 2011 • Solid numbers • Social media policy, guidelines and risk matrix • No purpose except conversation • Voice was more of a ‘friend’ asking ‘how they were’ - PowerPoint PPT Presentation
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Page 1: headspace  social media

headspace social media

Page 2: headspace  social media

Our centres headspace centres

Page 3: headspace  social media

eheadspace

eheadspace

Page 4: headspace  social media

Social media journey headspace centres

2011

• Solid numbers• Social media policy, guidelines and risk matrix• No purpose except conversation• Voice was more of a ‘friend’ asking ‘how they were’• This lead to some risky situations• Messages at the end of the week

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Social media journey headspace centres

Changes

• Putting policy and risk matrix into practice• Training of centre staff• Relationship with eheadspace and clinicians• Change of voice –> think, act, signpost -> not ‘feel’• Change or purpose –> clear call to actions -> website• 7 day a week service • Legal advice and messaging• Online Community Survey

Page 6: headspace  social media

Website visits from Facebook headspace centres

2011 before change

2011-2012 after change

2013 20140

1000

2000

3000

4000

5000

6000

7000

8000

9000

• Find a centre• Is it just me?• Getting help

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headspace School Support

• Shareable content• Call to action for everything• Infographics• Personal stories• Ambassadors• Videos• Youth lead content• Fluid not overly structured• Partnerships – Big Day Out, Groovin The Moo, Cotton On

Foundation

Numbers and engagement

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Challenges headspace School Support

• Service complaints• Truly 24/7 monitored service – beyond my role• When asked to intervene by others• Original buy in• What channels to get involved in


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