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Confidential
Confidential
Business concept of Headwalk Germany GmbH
Too many sources of news, distributed over a multitude of portals
Time intensive search for an update
Loss of quality when visiting one source only
The Problem
Central hub for online news, social news and up-to-date content
Headwalk is the first Social News Magazine
The Idea
The Keyfeatures
Aggregation of Articles fromvarious Sources• RSS-Feeds from Blogs & Newsportals• User Generated Content• Facebook & Twitter
Addictive Interface• Mag-like Design• „Browsing“ from left to right• Users can compile their individual magazine
from any source
Time- and location driven Articles• Articles have a time, location, and topic
attribute• Kontext sensitive search• Visual search via timeline
Community• Users can contribute, discuss and rate
articles• Image and video contributions, to further
illustrate articles• Custom „badges“ for great writers
+ iPhone and iPad Application
News Online• 21% of all consumers are “News-Junkies”, that use the
internet for their primary source of information• important and constantly moving vertical• no services similar to headwalk are available
The Target Audience
Citizen Journalism• Less professional writers and a growing number of broadcasting individuals• Images & clips from amateurs replace cost intensive news reports• Often more directly involved in incidents, and faster at location („Eye Witness News“)
Huge Target Group• News-craving Digital Natives• (Semi-) professional Journalists• Politically engaged Users• Bloggers• Authors & professional Writers• Sports, finance, and tabloid addicts
The Others
Citizen Journalism
News Portals
News Aggregators
We journalise history.
The „Creative Board“ of Professionals• From all represented News Verticals professional Opinion
Leaders are combined to the „Creative Board“• Initially the Creative Board descides who is eligible to become
a Headwalker and to publish articles• These Opinion Leaders are a guarantee for Quality
The Market Entry
„Badges“ as the Social Motive• Once Users become Headwalkers, they are awarded for Quality with Custon Badges• Badges arn‘t standardized, but individually assigned by the Members of the Creative Board• With these custom badges the stickiness factor is guaranteed, and users are encouraged to specialize
Strong „Pull“• Known Opinion Leaders convert
their followers to our audience• „Cool“ Specialist have a pull on the
new generation of Journalists (from Universities and Insitutions)
• A thorough and extrovert combination of people also guarantees Media and PR Attention
The Business Model
Advertising Revenues• Banners in the content area• Advertorials• Geo-Targeting, Demographical Targeting, Behavioral
Targeting• Preroll and postroll Video Ads
• 0,10 € – 0,50 € per User• Start with 150.000 Users
Merchandising• Online Shop for Merchandising• Intelligent collection of items
(think MOMA Gift Shop)
Key FinancialsThis is how headwalk will be cashflow positive in 2011
in 1.000 €
Cashflow positive(Sept. 2013)
2010 2011 2012 2013 2014 2015
Turnover 0 7,6 292 1.660 12.088 69.549
Premium User 0 220 411 728 1.369 2.459
User 0 90 1.500 4.000 9.700 15.000
Costs 87 650 1.607 1.800 2.710 4.526
EBITDA - 87 - 642 - 1.314 - 201 9.377 65.023
Investments:
2010 1002011 6502012 1.3202013 210
The Timeplan
The Team
Carlo LaPadula
Paolo Sechi Silvan Golegawww.pidoco.com
Prof. Michael Hoinkes / CMO
Dipl.-Ing. G. Bruno / COO
Co-Founder & CTO Programming
Marketing + Consulting
Founder + CEO
Thank you.