What Is Jiaogulan?Nature’s Greatest Treasure™ offers help for modern stressful lifestylesJiaogulan (pronounced jee-ow-goo-lahn), a member of the cucumber family, is a low-lying vine with five-leafed clusters, hence its botanical name Gynostemma pentaphyllum (from the Greek penta = “five” + phyllon = “leaf”).
Jiaogulan has a long history of use as a daily tonic in China, but is just now gaining popularity worldwide because of new scientific research supporting a range of health and longevity benefits that may very well eclipse that of any plant yet discovered. To date, more than 300 research papers attest to jiaogulan’s diverse benefits.
Many herbalists consider jiaogulan to be the most potent herbal adaptogen. This term refers to special plants that can increase the body’s resistance to everyday stress, trauma, anxiety, and fatigue.† Adaptogens accomplish this by a unique two-way balancing action on neuro-endocrine and immune function.†
Chemical analysis has shown that adaptogens work because of active principles called saponins.
Ginseng, for example, is renowned as an adaptogen because of its complement of 28 saponins, but jiaogulan contains more than 100 different saponins, an astounding number that experts proclaim to be the broadest and most
powerful range found in nature. Jiaogulan’s saponins include the major ones found in ginseng, plus
unique forms called gypenosides that are found in jiaogulan alone.
Different gypenosides are found in different parts of the plant, so it is thought to be most
beneficial to use the entire plant.
Jiaogulan is also a powerful antioxidant, which is important in today’s world of toxins, chemicals, poor dietary habits, and other sources of free radicals.† Free-radical damage—also known as oxidative stress—is a major contributor to many of today’s common health concerns. Research suggests that jiaogulan can help by promoting the body’s own production of its most important antioxidant enzymes.†
FreeLife’s Jule of the Orient is the premier jiaogulan tonic. Here’s what it can do for you!
As a super-adaptogen, Jule brings balance to the body under a wide range of stressful circumstances.†
Jule offers powerful anti-aging and immune system support.†
Phytonutrient-rich Jule delivers the antioxidant capacity of 15 servings of fruits and vegetables in just 4 ounces.†
In addition to jiaogulan, Jule is formulated with 21 synergistic supernutrients for optimal health and wellness.†
Jule delivers smooth, long-lasting energy that you can really feel!†
Nearly every civilization on Earth has developed a system of natural healing based on the use of native
plants. One of the great appeals of herbs is that you don’t need to become ill first in order to use them. To the contrary, there are certain herbs that, if used on a daily basis, will help to heighten your body’s natural resistance so that you can head off trouble before it starts.
The most protective and health-restoring herbals are the liquid preparations called tonics, a name derived from their ability to keep the body’s systems and energies in tone. Tonics are a mainstay of Traditional Chinese Medicine (TCM), the world’s most comprehensive system of natural healing. In TCM, a tonic is said to have a protective, balancing, and energizing quality that benefits one’s entire well-being and creates “radiant health.” Many of the ancient tonic formulas in TCM still enjoy great popularity today, both at home and around the world. And yet, the tonic herb with perhaps the most profound benefits for human health is little known outside of China. Its name is jiaogulan (jee-ow-goo-lahn), and it is Nature’s Greatest Treasure™ for health and longevity.
Longer and Healthier LivesThe jiaogulan plant is not widespread throughout China; it grows mainly in the country’s rugged southern mountains. That is why the ancient masters of TCM overlooked jiaogulan; and yet, the people of the South have long treasured this twisting vine with five-leafed clusters above all other healing plants. It is described by the local inhabitants as xiancao, or the “Immortality Herb,” because people within certain villages in the Southern provinces of China, where jiaogulan tonic is drunk regularly, are said to have a history of living to a very old age.
In the last 30 years, extensive research has been carried out around the world, and more than 300 scientific papers on jiaogulan have been published in respected journals. This makes jiaogulan one of the world’s most well-researched herbs, and no other plant has been scientifically demonstrated to have broader applications for the betterment of human health and wellness. Today this miracle herb is used by health practitioners in China to support virtually every aspect of human health.
FreeLife® Investigates the “Immortality Herb”Thanks to the efforts on the part of scientists, particularly the pioneering Chinese research team guided by Dr. Jialiu Liu, jiaogulan recently came to the attention of FreeLife International. FreeLife is an industry-leading company dedicated to bringing people the most effective, scientifically validated nutritional products. With that corporate mission, jiaogulan appeared to be a natural for FreeLife. But at first, Co-Founder and CEO Ray Faltinsky was skeptical. “At first I could not believe my eyes,” said Faltinsky. “The health benefits claimed for this plant were so broad and far-reaching that it appeared impossible. But, after a very detailed and in-depth investigation by our scientific team, we were convinced that we had found the most important health discovery we had ever seen.”
FreeLife could have chosen to market an existing jiaogulan product, but, according to Faltinsky, “Our goal in developing our jiaogulan product was to utilize the very best minds in the world to create the
The Story of Jule of the Orient™ Remarkable herbal tonic combines ancient wisdom and modern science
HealtHy living
The Story — Continued on page 3
Benefits
U.S. Edition Vol. 1 Issue 1
†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
HLJULE091009
HealtHy livingpage 2
Jiaogulan is now acknowledged as perhaps the most health-giving herb in all of Traditional Chinese Medicine (TCM), but this was not always so. For thousands of years, this remarkable plant was unknown to TCM practitioners. In fact, the earliest written description of jiaogulan came only in the late 14th Century, and although that may seem like ancient history to us in the West, 700 years by Chinese standards is almost like yesterday! Even when jiaogulan was described in that first Ming Dynasty text, it was confused with another, wholly unrelated medicinal plant, and further descriptions in later textbooks did not give accurate accounts of its properties. Perhaps because of the confusion and inadequate descriptions, jiaogulan was virtually ignored and was little used in TCM formulas and prescriptions.
Besides the confusion, there was another good reason for jiaogulan’s lack of mainstream acceptance—geography. The ancient founders of TCM were an elite group of physicians and academicians, most of whom had been appointed to the Emperor’s court in Beijing in the north of China. They chose their herbs, therefore, from
those familiar plants that grew in the northern and central parts of the vast country, a region that is known as the “ancient domain” of Traditional Chinese Medicine. It would have been virtually impossible in those days for the herbal scholars to travel outside the ancient domain to the nearly inaccessible mountain forests of southern China where jiaogulan was grown.
Even had there been a means of traveling to the South, the ancient herbalists might well have chosen not to venture there. As elite scholars, they may very well have believed that there was nothing left for them to learn, especially from unschooled mountain folk. And yet, those good people of the southern mountains knew something that all of the schooling in the world could not teach—they understood the incredible power of jiaogulan, the twisting vine with five-leafed clusters that they lovingly called xiancao, the “Immortality Herb.” Today, with the introduction of Jule of the Orient, FreeLife invites the whole world to share in the tremendous health and longevity benefits of the “Secret of the South.”
Jiaogulan: The “Secret of the South” Why the “Immortality Herb” was unknown to ancient scholars
Dear FreeLife Friends,
I am happy to take this opportunity to introduce myself, and also to introduce you to jiaogulan, an herb from my native southern China that I believe possesses the most wide-ranging benefits for human health and wellness of any plant yet discovered. This may seem like a bold statement, but having studied this remarkable tonic herb for more than 20 years, I can assure you that there is strong scientific support to back up my passion for jiaogulan.
In my long career as a university professor of pathology in Guizhou, my research has focused on helping the body to fight and protect against disease. In this regard, I have studied and taught aspects of both the Traditional Chinese and modern Western medical systems, which I have always believed can and should live in harmony. This is best exemplified by jiaogulan, an herb with legendary traditional benefits that have now been proven in rigorous modern research studies.
My own experience with jiaogulan began in 1987 when I was asked by the Guizhou government to lead a team of 16 scientists to investigate the healing properties of plants from the Mt. Fanjing rainforest in southern China. After many years studying hundreds of herbs, we ultimately came to the realization that jiaogulan was not only the rainforest’s most precious gift, but was, in fact, nature’s greatest treasure. We began to use jiaogulan in our medical university hospital with great success for a wide variety of conditions, and before long, it was also being used at numerous other hospitals throughout China. This attracted the excited attention of scientists around the world, and today there are more than 300 studies and research papers on jiaogulan from China, Japan, Ireland, Germany, Italy, the Czech Republic, and even the United States.
I am humbled that the Chinese government has chosen to honor me for my work, but what is even more pleasing to me is to be able to share my years of research experience to help FreeLife formulate and bring to you the most complete and effective jiaogulan tonic in the world—Jule of the Orient.
Warmly,
Jialiu Liu, M.D
A Letter from Dr. Jialiu LiuHonored medical professor has researched plant for more than 20 years
What the Science SaysBelow are summaries and quotes of just a few of the more than 300 studies completed on jiaogulan and its primary active compounds.
Saponins isolated from jiaogulan were tested for their effect on lipid metabolism. Administration of the saponins had beneficial effects on serum levels of triglycerides, lipid peroxide, total cholesterol, phospholipids, and glutamic pyruvic transaminase.† Kimura, Y et al. Natural Medicines/Japanese Society of Pharmacognosy. 1984; 37(3):272-275.
A study of 80 patients who took a gypenoside extract twice daily for five months showed that the gypenosides could increase the levels of cellular superoxide dismutase (SOD), one of the body’s very powerful antioxidants.† Lu, G.Hl, et al. Guizhou Medical Journal. 1998; 22(3):25.
The Guiyang Medical College study found that athletes taking an oral form of jiaogulan and gypenosides experienced a definite adaptogenic response—they were more vigorous and alert, with quicker reflexes and less nervousness.† Zhou, Ying-Na, et al. Journal of Guiyang Medical College. 1993; 18(4): 256.
Chinese researchers recently determined that polysachharides in jiaogulan are “a very important ingredient” responsible for the herb’s ability to enhance immune function.† Yang, X, et al. J Agric Food Chem. 2008 Aug 27;56(16):6905-9.
A recent study from Taiwanese researchers found that jiaogulan was able to slow the abnormal development of human lung cells. The findings confirm other studies on jiaogulan’s ability to protect cellular health.† Lu, HF, et al. In Vivo. 2008 Mar-Apr;22(2):215-21.
A recent study from National Taiwan University investigated the immune-boosting potential for jiaogulan and found that the herb was able to increase the production of different immune cells.† Huang, WC, et al. Yakugaku Zasshi. 2007 May;127(5):889-96.
Australian researchers recently found that certain gypenosides in jiaogulan are able to protect the function of endothelial cells in the blood vessels, thereby promoting cardiovascular health.† Huang, TH, et al. Eur J Pharmacol. 2007 Jun 22;565(1-3):158-65.
A study involving 610 people ages 50-90 found that the levels of the antioxidant SOD in this group increased 300%, to be equivalent of healthy teenagers. SOD is an extremely powerful antioxidant produced in the body.† Liu, Jialiu, et al. Journal of Guiyang Medical College. 1994: 19(1):17.
Quick Bio Dr. Jialiu LiuIs widely acknowledged as the “Father of Jiaogulan,” and is hailed by scientists as the leading jiaogulan researcher in the world.
Led a government-sponsored research team of 16 scientists studying the health-giving properties of jiaogulan for nearly a decade.
Enjoyed a long tenure as Professor of Pathology at Guiyang Medical College.
Has been awarded numerous honors by the Chinese government, including the prestigious title “Advanced Scientist” by the Ministry of Public Health and the National Committee of Science. Also honored with the “Outstanding Scientist” award by the Guizhou Provincial Government.
HealtHy living page 3
Q. What is jiaogulan? A. Jiaogulan is a member of the same family as cucumbers, melons, and gourds. It grows in five-leaf clusters, hence its botanical name Gynostemma pentaphyllum. Jiaogulan has a long history of use in China, but is just now gaining popularity worldwide because of new scientific research supporting a wide range of health benefits that may very well eclipse that of any plant yet discovered.
Q. Where does jiaogulan grow? A. Although jiaogulan is now cultivated in many Asian countries, it is widely acknowledged that the best and most effective jiaogulan grows in the forests and foothills of its original home in China.
Q. What are gypenoside saponins? A. Saponins are a diverse group of chemicals found throughout the plant kingdom, and many have been studied for their health benefits. Jiaogulan contains an elite subgroup of saponins called gypenosides, which may prove to exert the most profound influence on human health. Their structure is similar to the chemical structure of key hormones, and although gypenosides do not
function as hormones, they have a remarkable ability to influence the body to produce a healthy balance of its own hormones.† Jiaogulan contains a broader and more powerful range of saponins than any other plant in nature, and its bioactive gypenosides are not found in any other species.
Q. How much jiaogulan is in Jule? A. The exact amount of jiaogulan or the other supernutrients contained in Jule is not disclosed. This is considered one of the greatest intellectual assets of FreeLife®.However, rest assured that each serving contains a highly efficacious amount of active ingredients specifically formulated to deliver maximum nutritional benefit.
Q. Is Jule FDA-approved? A. There is no official approval process or certificate issued by the Food and Drug Administration (FDA) to approve the sale of any food or dietary supplement. The FDA has established stringent Good Manufacturing Practices (GMP) to ensure the safety and manufacturing of foods sold in the United States. Jule is manufactured in a GMP-compliant facility.
Q. Is Jule safe? A. Jule is extremely safe and jiaogulan has been consumed in Asia for thousands of years. However, if you are pregnant or nursing, please seek out the advice of a nutritionally-oriented medical practitioner before using.
Q. Where is Jule manufactured? A. Jule is manufactured under Federal Good Manufacturing Practices at an FDA-compliant facility in the United States, and is made from the highest-quality ingredients that are sourced from reputable vendors around the world.
Q. Why are there natural flavors in Jule? A. People in China have been drinking herbal tonics and remedies for generations, but for those of us in the Western world, they may be an “acquired taste.” High-quality jiaogulan is somewhat bitter by nature, but by use of a small amount of natural fruit juice and flavor, Jule is able to deliver a consistently pleasant taste and aroma. If you prefer, you can mix Jule with water or a beverage of your choice.
Chief Scientific Officer
with Haru Amagase, Ph.D. Q&AWith a rich history in the nutraceutical industry, Dr. Amagase holds a doctorate in Pharmacology and Pharmaceutical Sciences from Hiroshima University in Japan, and performed a Post-Doctoral Fellowship in Nutrition at Pennsylvania State University. With more than 27 years of experience in research and development, Amagase has published more than 30 scientific papers and holds 12 patents.
Jiaogulan. The immortality herb is considered as the premier adaptogen to balance body systems and enhance energy production.†
Goji Berry. Contains glycoproteins called Lycium barbarum polysaccharides with wide-ranging benefits for human health.
Açai Fruit. Has a very high antioxidant capacity and possesses a wide nutrient spectrum.†
Japanese Sophora Bud. The world’s richest source of the flavonoid quercetin, a powerful antioxidant.†
Amalaki Fruit. The centerpiece of many traditional Ayurvedic formulations; exerts natural pro-digestive properties.†
Aronia Berry. One of the highest reported antioxidant scores on ORAC scale.† Astragalus Root. A staple of Traditional Chinese Medicine to improve immunity.†
Camu-Camu Fruit. Contains more natural Vitamin C than any other known botanical.
Elderberry Fruit. Rich in flavonoids and other compounds to support immune function.†
Ginger Root. Promotes healthy digestive function and may support healthy blood and vascular health.†
Jujube Fruit. One of the world’s oldest fruits; used in Chinese medicine as tonic for 4,000 years.
Luo Han Guo Fruit. Contains unique antioxidants that support healthy immunity.†
Pomegranate Fruit. Hundreds of studies validate its health-promoting effects. Rhodiola Root. Used traditionally in Tibet, northern China, and Eastern Europe as an adaptogenic tonic.
Blueberry. May protect the heart, brain, and vascular system against free-radical damage.†
Lychee Fruit. High in nutrients, especially Vitamin C; supports gastrointestinal health.†
Schisandra Berry. Promotes energy, supports liver and kidneys, and supports a healthy heart and central nervous system.†
Bilberry. Contains powerful antioxidants to protect eyes, brain, and other organs.†
Longan Fruit. Contains several compounds, including ellagic acid, that bestow antioxidant and cell-protective effects.†
Codonopsis Root. One of the most widely used Chinese tonic herbs; supports digestive, respiratory, and immune health.†
Cherry Juice. Contains 17 antioxidants; may help with joint discomfort.†
What’s in Jule of the Orient™?While the patent pending blend of jiaogulan is the foundation of Jule™, this unique product also contains 21 other supernutrients for unmatched tonic and health-promoting benefits for optimal wellness
†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
The StoryContinued from page 1
ultimate jiaogulan tonic—a product that would be based on the most cutting-edge science and that would give people the health-promoting results they wanted.” With that goal in mind, FreeLife began an in-depth investigation, which included traveling to China to meet with the “Father of Jiaogulan”—Dr. Jialiu Liu, a kindly and learned medical school professor who is widely regarded as the leading jiaogulan researcher in the world.
Creating the Premier Jiaogulan TonicDr. Liu explained that jiaogulan works as a potent, body-balancing adaptogen. He emphasized the importance of using elements from the entire jiaogulan plant, including juice from the leaf, stem and root—not just the leaves as are used in most other products. He also stressed that a complete jiaogulan tonic should contain other synergistic Chinese herbs to complement jiaogulan’s activity. Following Dr. Liu’s wise counsel, FreeLife scientists created a formula that they further enhanced by the addition of select high-antioxidant, phytonutrient-rich super foods. The end result is Jule of the Orient, the premier jiaogulan tonic. This energizing patent-pending blend combines full-spectrum jiaogulan with 21 key supernutrients to give you the adaptogens, phytonutrients, and antioxidants you need to live life to the fullest!
1. Find Balance with the pRemieR adaptogen. Jiaogulan works by balancing the body’s energies, making you more resistant to stress and the effects of aging.
2. get saponin poweR! Saponins exert powerful effects on health by balancing hormonal activity. Experts proclaim that jiaogulan contains a broader and more powerful range of saponins than any other plant in nature!
3. extends youR healthy liFe. Since the discovery of extraordinary health and long life among jiaogulan drinkers in the 1970s, much research has been conducted showing jiaogulan’s life-extending capabilities.
4. incReases insulin sensitivity. Jiaogulan helps the body to use its own insulin better, and helps maintain glucose tolerance already in the normal range.
5. enhances ciRculation thRoughout the Body. By increasing nitric oxide synthesis, jiaogulan helps critical blood vessels to relax.
6. incReases youR antioxidant pRotection. Studies have shown a significant increase in SOD, the body’s most important antioxidant enzyme.
7. decReases FRee-Radical damage. Jiaogulan significantly reduces toxic free-radical activity in the body.
8. Fights Fatigue. Jiaogulan has been shown to have a pronounced anti-fatigue effect.
9. stRengthens youR heaRt. Jiaogulan has been
shown to optimize the strength of the heart muscle.
10. maintains youR Blood pRessuRe. Jiaogulan has shown clinical benefit in maintaining blood pressure already within the normal range.
11. pRomotes noRmal cell gRowth. Jiaogulan promotes normal cell growth and improves white cell count, antibody levels, and T- and B-lymphocytes.
12. pRotects against toxic side eFFects oF dRugs and chemicals. Jiaogulan has displayed protective effects against toxicity from harmful chemicals and toxic drugs.
13. enhances oveRall immunity. By activating lymphocytes and antibodies, jiaogulan has been shown to enhance immunity.
14. addResses inFlammation Response. Jiaogulan fights against free-radical activity, which assists with the body’s normal response to inflammation.
15. manages youR cholesteRol and Blood lipids. Jiaogulan has been clinically shown to be beneficial for maintaining cholesterol and blood lipids already in the normal range.
16. pRotects against eFFects oF eveRyday stRess. Jiaogulan helps the body to adjust to all types of everyday stress.
17. achieves youR ideal weight. Jiaogulan improves metabolism and reduces fat and sugar in blood.
18. detoxiFies youR Body. Jiaogulan helps maintain healthy bowel function and rids the body of accumulated toxins and wastes.
19. RestoRes youthFul mental Function. Jiaogulan has shown many benefits for the mind, including improvements in focus, concentration, and mental sharpness.
20. pRotects youR BRain. By inhibiting lipid peroxidation, jiaogulan helps protect brain cells and supports repair functions.
21. suppoRts mental health. Japanese studies have shown usefulness for nutritional support of mental and neurological functions. It helps to lighten mood and brighten the spirit.
22. incReases youR eneRgy levels. Jiaogulan increases the production of cellular energy molecules ATP and creatine phosphate.
23. impRoves athletic peRFoRmance. Testing on professional athletes has shown increased vigor and alertness with quicker reflexes and enhanced recovery.
24. get BetteR sleep. Research has shown significant improvement in the quality of sleep.
25. impRoves digestive Function. Jiaogulan is renowned in China as a digestive tonic.
26. Balances hoRmone levels. Jiaogulan helps to balance hormone levels in both men and women.
A Letter from FreeLife CEOand Co-Founder“The greatest wealth is health.” Virgil
Dear Friends,
Ever since I was 15 years old and my mother was healed of a crippling case of osteoporosis through the use of nutritional supplements, I have been passionate about sharing with people the “good news” of nutrition. That’s why we started FreeLife; a company dedicated to bringing people the most effective nutritional products in the world—products that can truly make a difference in their lives.
Jule of the Orient represents the most important product we have ever introduced. With a reputation as the “Immortality Herb” in China and backed by more than 300 clinical studies demonstrating the broadest range of health benefits of any plant we have ever seen, jiaogulan is now being considered the ultimate supernutrient. Working together with Dr. Jialiu Liu, “The Father of Jiaogulan,” we have created the premier jiaogulan tonic in the world, Jule of the Orient.
I invite you to starting drinking Jule each day as an easy way to radically improve your health and well-being. And if you like the results, please share the good news of Jule with your friends and family so they too can enjoy radiantly good health!
Warmly,
Ray Faltinsky
J U L Eof the Orient™
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Sadie Murray
