Authored by Pasquale TaralloSome Preliminary Notes -- 11 --
Benvenuti !Benvenuti !Benvenuti !
Some Preliminary Notes Useful to start Discussion
How Health Contents and Services
can be used to Attract, Retain and Profile
CUSTOMERS by gathering Interests,
specific Needs, Behaviors and/or Aptitudes
Authored by Pasquale TaralloSome Preliminary Notes -- 22 --
How Your How Your COMPANYCOMPANY
cancan LEVERAGELEVERAGE
Healthcare Interests and AttitudesHealthcare Interests and Attitudes
of its (potential and effective)of its (potential and effective)
CUSTOMERSCUSTOMERS
To offer new solutions To offer new solutions
and and createcreate VALUE VALUE
for all Stakeholdersfor all Stakeholders
What we are going to discuss
Authored by Pasquale TaralloSome Preliminary Notes -- 33 --
Last TrendsLast TrendsLast Trends
A Paradigm ShiftA Paradigm ShiftA Paradigm Shift
How succeed ?How succeed ?How succeed ?
A Starting PointA Starting PointA Starting Point
Agenda
Authored by Pasquale TaralloSome Preliminary Notes -- 44 --
Health is a state of complete physical, Health is a state of complete physical, Health is a state of complete physical, Health is a state of complete physical, mental, and social wellmental, and social wellmental, and social wellmental, and social well----being being being being
and and and and NOT MERELY NOT MERELY NOT MERELY NOT MERELY the absence of the absence of the absence of the absence of
disease or infirmity.disease or infirmity.disease or infirmity.disease or infirmity.
(World Health Organization (World Health Organization (World Health Organization (World Health Organization ---- 1946)1946)1946)1946)
Health is a state of complete physical, Health is a state of complete physical, Health is a state of complete physical, Health is a state of complete physical, mental, and social wellmental, and social wellmental, and social wellmental, and social well----being being being being
and and and and NOT MERELY NOT MERELY NOT MERELY NOT MERELY the absence of the absence of the absence of the absence of
disease or infirmity.disease or infirmity.disease or infirmity.disease or infirmity.
(World Health Organization (World Health Organization (World Health Organization (World Health Organization ---- 1946)1946)1946)1946)
Health Definition A Starting PointA Starting Point
Authored by Pasquale TaralloSome Preliminary Notes -- 55 --
We are moving Towards a healthier Europe
(Health 2020)
A Starting PointA Starting Point
Authored by Pasquale TaralloSome Preliminary Notes -- 66 --
QUALITYQUALITYQUALITYQUALITY SAFETYSAFETYSAFETYSAFETY
ACCESSIBILITYACCESSIBILITYACCESSIBILITYACCESSIBILITY
PharmacyPharmacyPharmacyPharmacy
HomecareHomecareHomecareHomecare
Emergency Emergency Emergency Emergency ServicesServicesServicesServices
Public Public Public Public and and and and
Private HospitalsPrivate HospitalsPrivate HospitalsPrivate Hospitals
Medical DoctorsMedical DoctorsMedical DoctorsMedical Doctorsand Health and Health and Health and Health
Professionals Professionals Professionals Professionals
AmbulatoriesAmbulatoriesAmbulatoriesAmbulatoriesAnd And And And
LaboratoriesLaboratoriesLaboratoriesLaboratories
Research Research Research Research CentersCentersCentersCenters
AdministrationAdministrationAdministrationAdministrationOfficesOfficesOfficesOffices
Central Central Central Central and and and and
Local GovernmentLocal GovernmentLocal GovernmentLocal Government
Other Other Other Other Care giversCare giversCare giversCare givers
A Starting PointA Starting Point
Authored by Pasquale TaralloSome Preliminary Notes -- 77 --
Health IT lays the Foundation for New Payment and Delivery Models to Enable the Three-Part Aim
Health Information Technology
Improving patients’ experience of care within the 6 domains of
quality: Safety, Effectiveness, Patient-Centeredness, Timeliness,
Efficiency, and Equity.
Better healthcare
Keeping patients well so they can do what they want to do.
Increasing the overall health of populations: address behavioral
risk factors; focus on preventive care.
Better health
Lowering the total cost of care while improving quality, resulting
in reduced monthly expenditures for Medicare, Medicaid, and
other beneficiaries.
Reduced costs
€
7
Everyone agree on 3 Dimensions
A Starting PointA Starting Point
Authored by Pasquale TaralloSome Preliminary Notes -- 88 --
HIT is NOT only this !
A Starting PointA Starting Point
Authored by Pasquale TaralloSome Preliminary Notes -- 99 --
What are Last Trends? Last trendsLast trends
Look at http://www.youtube.com/watch?v=WnmCvj0mxYA
Authored by Pasquale TaralloSome Preliminary Notes -- 1010 --
Many experiences to knowWe carefully examined Challenges, Best Practices, We carefully examined Challenges, Best Practices, We carefully examined Challenges, Best Practices, We carefully examined Challenges, Best Practices,
and Relevant Technologies effects on the Healthcare Environment.and Relevant Technologies effects on the Healthcare Environment.and Relevant Technologies effects on the Healthcare Environment.and Relevant Technologies effects on the Healthcare Environment.
Last trendsLast trends
Authored by Pasquale TaralloSome Preliminary Notes -- 1111 --
Where are you?
Latest technologies promise to transform healthcare organizations by bringing information to the point of care.
But how can you bypass the hype and create a healthcareenvironment that empowers clinicians to improve workflow, patient interaction, and care delivery efficiency by using mobile devices?
Last trendsLast trends
You need to think about yourself as at the Starting Point to Put Maximum Efforts to get the desired results !
You need to think about yourself as at the Starting Point to Put Maximum Efforts to get the desired results !
Authored by Pasquale TaralloSome Preliminary Notes -- 1212 --
How behave as a Triple A A Paradigm ShiftA Paradigm Shift
AccessGive Patients secure, timely electronic
access to their health information
AttitudeHelp expectations about several stakeholder
roles to evolve
Support the development of tools that help
different users to take action using
informationAction
Authored by Pasquale TaralloSome Preliminary Notes -- 1313 --
From Medical to Patient Centric Model
Go rarely
to the doctors
Will be
more informed and
demanding
Will be
less loyal
Will rate
doctors behaviors
and prescriptions
Patients
A Paradigm ShiftA Paradigm Shift
Authored by Pasquale TaralloSome Preliminary Notes -- 1414 --
• Specific and Scientific Contents are more available (Dedicated Sites, Blogs, Social networks, etc)
• Self care solutions are more affordable
• It is simpler to find and select care givers
• Etc
• Specific and Scientific Contents are more available (Dedicated Sites, Blogs, Social networks, etc)
• Self care solutions are more affordable
• It is simpler to find and select care givers
• Etc
We found some preliminary results
KnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledge
A Paradigm ShiftA Paradigm Shift
Authored by Pasquale TaralloSome Preliminary Notes -- 1515 --
Some other results
•Timing (Timing (Timing (Timing (24/7)24/7)24/7)24/7)
•Communication CostsCommunication CostsCommunication CostsCommunication Costs
•Privacy RightsPrivacy RightsPrivacy RightsPrivacy Rights
•Etc.Etc.Etc.Etc.
•Timing (Timing (Timing (Timing (24/7)24/7)24/7)24/7)
•Communication CostsCommunication CostsCommunication CostsCommunication Costs
•Privacy RightsPrivacy RightsPrivacy RightsPrivacy Rights
•Etc.Etc.Etc.Etc.
AwarenessAwarenessAwarenessAwarenessAwarenessAwarenessAwarenessAwareness
A Paradigm ShiftA Paradigm Shift
Authored by Pasquale TaralloSome Preliminary Notes -- 1616 --
Some other results
•Ability to recognize branding Ability to recognize branding Ability to recognize branding Ability to recognize branding
•Ability to filter communicationsAbility to filter communicationsAbility to filter communicationsAbility to filter communications
•New self care devices and servicesNew self care devices and servicesNew self care devices and servicesNew self care devices and services
•Etc.Etc.Etc.Etc.
•Ability to recognize branding Ability to recognize branding Ability to recognize branding Ability to recognize branding
•Ability to filter communicationsAbility to filter communicationsAbility to filter communicationsAbility to filter communications
•New self care devices and servicesNew self care devices and servicesNew self care devices and servicesNew self care devices and services
•Etc.Etc.Etc.Etc.
CapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilities
A Paradigm ShiftA Paradigm Shift
Authored by Pasquale TaralloSome Preliminary Notes -- 1717 --
Some other results
•Global experiences vs. Local attitudesGlobal experiences vs. Local attitudesGlobal experiences vs. Local attitudesGlobal experiences vs. Local attitudes
•Expenses Behaviors based on own experiencesExpenses Behaviors based on own experiencesExpenses Behaviors based on own experiencesExpenses Behaviors based on own experiences
•Etc.Etc.Etc.Etc.
•Global experiences vs. Local attitudesGlobal experiences vs. Local attitudesGlobal experiences vs. Local attitudesGlobal experiences vs. Local attitudes
•Expenses Behaviors based on own experiencesExpenses Behaviors based on own experiencesExpenses Behaviors based on own experiencesExpenses Behaviors based on own experiences
•Etc.Etc.Etc.Etc.
DiversityDiversityDiversityDiversityDiversityDiversityDiversityDiversity
A Paradigm ShiftA Paradigm Shift
Authored by Pasquale TaralloSome Preliminary Notes -- 1818 --
“Power shift”
by health professionals
to patients and/or caregivers
“Power shift”
by health professionals
to patients and/or caregivers
The most important trend
These effects …
Lead toLead toLead toLead to
KnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledge AwarenessAwarenessAwarenessAwarenessAwarenessAwarenessAwarenessAwareness CapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilities DiversityDiversityDiversityDiversityDiversityDiversityDiversityDiversity
A Paradigm ShiftA Paradigm Shift
Authored by Pasquale TaralloSome Preliminary Notes -- 1919 --
How Engage Patients: there is an App for that!
A Paradigm ShiftA Paradigm Shift
Authored by Pasquale TaralloSome Preliminary Notes -- 2020 --
Telemedicine,
eHealth, etc.
and mHealth
is revolutionizing
the healthcare industry
across the globe
with mobile phones
playing a pivotal role
in its uptake.
Telemedicine,
eHealth, etc.
and mHealth
is revolutionizing
the healthcare industry
across the globe
with mobile phones
playing a pivotal role
in its uptake.
That’s why Top 10 Giants is jumping…
Hospitals and physician groups spend a significant portion of their operational budget trying to connect with patients to communicate relevant health information.
Despite these efforts, providers are regularly faced with revenue losses when patients fail to engage.
And resource constraints make it hard to reach patients in a timely or cost-effective manner.
Hospitals and physician groups spend a significant portion of their operational budget trying to connect with patients to communicate relevant health information.
Despite these efforts, providers are regularly faced with revenue losses when patients fail to engage.
And resource constraints make it hard to reach patients in a timely or cost-effective manner.
Personalized automated
interactions
CAN CLOSE THIS GAP
informing, reminding
and engaging patients
on
• screenings,
• immunizations,
• clinical measures
• disease
• wellness management
programs,
• discharge instructions
• appointments
• medications
• prescribed therapies.
Personalized automated
interactions
CAN CLOSE THIS GAP
informing, reminding
and engaging patients
on
• screenings,
• immunizations,
• clinical measures
• disease
• wellness management
programs,
• discharge instructions
• appointments
• medications
• prescribed therapies.
How succeed ?How succeed ?
Authored by Pasquale TaralloSome Preliminary Notes -- 2121 --
… in The mHealth Market
The world’s best mHealth solutions recognize the value of using mobile phones and devices as the basis for innovative.
They also offer practical solutions that create a gateway to the cost effective provision of modern healthcare services.
Telehealth is transforming the way healthcare is provisioned on a global scale.
It’s no surprise then
that many of the
world’s telecom giants
are jumping on the
telehealth bandwagon
and offering their own
e-health solutions to
customers
It’s no surprise then
that many of the
world’s telecom giants
are jumping on the
telehealth bandwagon
and offering their own
e-health solutions to
customers
How succeed ?How succeed ?
Authored by Pasquale TaralloSome Preliminary Notes -- 2222 --
There more than a sector opportunity
Communications are an opportunity to rise to tomorrow's challenges in the healthcare sector: aging populations, increased user demand and budget limitations.
The right communications solutions put the patient at the heart of the system by creating a better healthcare system.
Telecom providers are increasingly noticing this opportunity and understanding how they can work alongside all players in the healthcare ecosystem to develop technology that will alleviate some of the pressure in the industry.
At the same time they can partner with other Companies interested in this wide and huge market, plenty of customers with different needs.
In a sense, customers can be attracted, monitored and profiled by health and wellness needs and services required.
How succeed ?How succeed ?
Authored by Pasquale TaralloSome Preliminary Notes -- 2323 --
Looking at Popular Mobile Activities …
Social Networking Performing Searches
Using Mobile Apps Listening to Music
Sending and Reading Emails
Watching VideosBrowsing Websites
Checking News and Weather
Sending and Reading Text Messages
Source: This Slide has been made by Graham Player
How succeed ?How succeed ?
Authored by Pasquale TaralloSome Preliminary Notes -- 2424 --
Patient Compliance and Alerts
DiagnosisVs Self Checking Up
Remote Data Access
Informationand Prevention
Self CareVs Wellness
Don’t forget Privacy Rights
…we can understandHow to Engage Customers
How succeed ?How succeed ?
Authored by Pasquale TaralloSome Preliminary Notes -- 2525 --
What about these new devices ?
Useful to
Gather Biometric Data
and Communicate them to
Doctors, Care Givers and
Patients
Useful to
Gather Biometric Data
and Communicate them to
Doctors, Care Givers and
Patients
How succeed ?How succeed ?
iHealthiBaby Monitor
iHealthDigital Scale
iHealthBlood Pressure
Authored by Pasquale TaralloSome Preliminary Notes -- 2626 --
Here there is an example How succeed ?How succeed ?
Look at https:/www.youtube.com/watch?v=u49tY-Y55d8
Authored by Pasquale TaralloSome Preliminary Notes -- 2727 --
Here there is an example How succeed ?How succeed ?
Look at https://www.youtube.com/watch?v=Q9mEenPX7s8
Authored by Pasquale TaralloSome Preliminary Notes -- 2828 --
Here there is an example How succeed ?How succeed ?
Look at https://www.youtube.com/watch?v=Q8mwaCNVt5Y
Authored by Pasquale TaralloSome Preliminary Notes -- 2929 --
Here there is an example How succeed ?How succeed ?
If you prefer to consider some other (many others will be announced for both consumer and professional market at Duesserdolf Medica Trade fair to be held in November) such as new Cardiolab or old products that you can fin here
ihealth glucometer http://www.youtube.com/watch?v=UQTEKRh3jqs
As matter of facts these products could be a good tool to attract, retain and profile new potential customers (for example you can use them as a GADGET).
Moreover you can improve you workforce results by helping them to self assess and monitor Health conditions.
Authored by Pasquale TaralloSome Preliminary Notes -- 3030 --
YOUR COMPANY
But do not forget thatYour focus and attention Should be Based on …
Managing market competitiveness4
Small price premium3
2 Image and quality
5 Values based culture
6 Best team
1 ConsistencyProfitable
GrowthProfitable
Growth
Brand Preference
Brand Preference
Cost Containment& Synergies
Cost Containment& Synergies
ManagementCapabilities
ManagementCapabilities
How succeed ?How succeed ?
Authored by Pasquale TaralloSome Preliminary Notes -- 3131 --
Profitable Growth
Profitable Growth
Brand Preference
Brand Preference
Cost Containment& Synergies
Cost Containment& Synergies
ManagementCapabilities
ManagementCapabilities
Grow market at appropriate costGrow market at appropriate costGrow market at appropriate costGrow market at appropriate costFocus on valueFocus on valueFocus on valueFocus on valueGrow adjacent market Grow adjacent market Grow adjacent market Grow adjacent market
Grow market at appropriate costGrow market at appropriate costGrow market at appropriate costGrow market at appropriate costFocus on valueFocus on valueFocus on valueFocus on valueGrow adjacent market Grow adjacent market Grow adjacent market Grow adjacent market
Network quality and coverageNetwork quality and coverageNetwork quality and coverageNetwork quality and coverageFirst to market with key productsFirst to market with key productsFirst to market with key productsFirst to market with key productsExcellence in customer serviceExcellence in customer serviceExcellence in customer serviceExcellence in customer serviceRelevant brand for the people of EgyptRelevant brand for the people of EgyptRelevant brand for the people of EgyptRelevant brand for the people of Egypt
Network quality and coverageNetwork quality and coverageNetwork quality and coverageNetwork quality and coverageFirst to market with key productsFirst to market with key productsFirst to market with key productsFirst to market with key productsExcellence in customer serviceExcellence in customer serviceExcellence in customer serviceExcellence in customer serviceRelevant brand for the people of EgyptRelevant brand for the people of EgyptRelevant brand for the people of EgyptRelevant brand for the people of Egypt
Synergies from the GroupSynergies from the GroupSynergies from the GroupSynergies from the GroupCost conscious cultureCost conscious cultureCost conscious cultureCost conscious cultureNo compromise on qualityNo compromise on qualityNo compromise on qualityNo compromise on quality
Synergies from the GroupSynergies from the GroupSynergies from the GroupSynergies from the GroupCost conscious cultureCost conscious cultureCost conscious cultureCost conscious cultureNo compromise on qualityNo compromise on qualityNo compromise on qualityNo compromise on quality
Experienced management teamExperienced management teamExperienced management teamExperienced management teamHiring the bestHiring the bestHiring the bestHiring the bestEmphasis on trainingEmphasis on trainingEmphasis on trainingEmphasis on training
Experienced management teamExperienced management teamExperienced management teamExperienced management teamHiring the bestHiring the bestHiring the bestHiring the bestEmphasis on trainingEmphasis on trainingEmphasis on trainingEmphasis on training
…Value and Differentiation
How succeed ?How succeed ?
YOUR COMPANY
Authored by Pasquale TaralloSome Preliminary Notes -- 3232 --
Any Kind of Content, Device or Service should be coherent with
the brand Name to preserve Corporate Image, Visibility
and Reputation
Any Kind of Any Kind of
Content, Device or Service Content, Device or Service
should be coherent with should be coherent with
the brand Name to preserve the brand Name to preserve
Corporate Image, Visibility Corporate Image, Visibility
and Reputationand Reputation
Any Customer Behavior should be tracked to gain
useful information to adopt multichannel strategies
Any Customer Behavior Any Customer Behavior
should be tracked to gain should be tracked to gain
useful information to adopt useful information to adopt
multichannel strategiesmultichannel strategies
What does it mean? How succeed ?How succeed ?
Authored by Pasquale TaralloSome Preliminary Notes -- 3333 --
A Final Point
Customer Generator Customer Attractor
Customer Data
CollectionReal Time Profiler
Multichannel
Presence
Shops & StoresShowrooms
& 3 D Stores
Augmented RealitySmart Promotion &
Loyalty
Multichannel
StrategiesMobile Payments
Analytics &
Economics
How succeed ?How succeed ?
What Do You Need to
Implement ?
What Do You Need to
Implement ?
YOUR COMPANY
Authored by Pasquale TaralloSome Preliminary Notes -- 3434 --
Where can you find best experiences?We already discussed with Ministers, C-level
Managers and reported their
experiences in these books.
However we prefer to compare Data
Authored by Pasquale TaralloSome Preliminary Notes -- 3535 --
Would you like to share Your Needsand/or Point of views?
What about your DATA ?
Feel free to contact and/or follow me
Pasquale TaralloEmail [email protected]. +39 02-90377918 Mobile +39 339 456 14 69
Pasquale TaralloEmail [email protected]. +39 02-90377918 Mobile +39 339 456 14 69