© 2014 Enroll America and Get Covered AmericaEnrollAmerica.org | GetCoveredAmerica.org

Health Coverage + Schools: Why and How

to Conduct School-Based Outreach

July 22, 2014

© 2013 Enroll America | EnrollAmerica.org

Agenda

Welcome & IntroductionsAmbar Calvillo

National Director of Stakeholder Engagement, Enroll America

ALL IN For Health Campaign

&

Montebello Unified School

District

Astrid Campos

Campaign Manager, The Children's Partnership

Jose Franco

Principal on Assignment, Pupil & Community Services Division

Harlandale Independent

School District Leslie Garza

Public Information Officer

Q&A

Schools Connecting Families to Coverage

ALL IN Campaign

July 22, 2014

Astrid CamposCampaign Manager, ALL IN For

HealthThe Children's Partnership

ALL IN is a Campaign to equip education leaders with the tools they need to educate families and individuals in the school, early learning, and after-school community about health coverage opportunities and connect uninsured children, parents, and employees to health coverage.

Target Audience•Parents

•Children

•Employees

•Community Members

Avenues•Schools

•After-School Programs

•Early Learning Sites

Key Campaign Partners•California Department of Education

•Covered California

•California School Boards Association

•California School-Based Health Alliance

•California Coverage and Health Initiatives

•Get Covered/Asegúrate

Additional Campaign Partners•California State PTA

•California Head Start Association

•Child Care Resource and Referral Network

•First 5

•MomsRising

•After-School programs

•Schools/school districts

•School administrators

•Other education leaders

Roles of Partners

• Provide strong connection to leaders with deep education and community networks

• Provide strategic advice

• Connect Campaign to enrollment counselors

• Disseminate materials

• Present and table at conferences and other events

• Spread message through social media and blogs

Campaign Activities

Provide Information and Education•ALL IN Toolkit

•Fact sheets•Wallet card•Spanish language materials

•Website www.allinforhealth.org•Local and statewide presentations

•Conferences•Webinars

•Dissemination of information and tools by partners

Campaign Activities

Partner with California State Superintendent of Public Instruction to Encourage Schools to Get Involved

• Convened statewide education leaders

• Letters to county and school superintendents

• Speeches

• Media events

Campaign Activities

Work with Schools, Early Learning Sites, and After-School Programs

• Presentations

• Health fairs and other events

• Enrollment events

Campaign Activities

Provide Technical Assistance

• Connect schools to enrollment counselors

• Educate about eligibility and enrollment process

• Provide assistance and advice around outreach and enrollment

Results

1. ALL IN made nearly 650,000 contacts with parents, students and school employees across CA with information about enrolling in health coverage

2. Approximately 4,430 individuals learned about health coverage by participating in one of 86 ALL IN webinars, presentation, and other events

3. Nearly 400 individuals enrolled in coverage through one of 11 ALL IN enrollment events

4. During open enrollment, 1.4 million individuals enrolled in Covered California and 1.9 million individuals enrolled in Medi-Cal

Lessons Learned and Best Practices

1. Intensive outreach is crucial to connect uninsured to health coverage

• Four to six contacts are needed for an individual to enroll

• Hearing the message from multiple sources increases success

• Highlighting financial assistance is critical

2. Each community is unique

• Materials, messaging, and outreach should be tailored to demographics of community

• ACA or Obamacare

• Language/culture

• Schools/school districts

Lessons Learned and Best Practices

3. Champions are needed• State leaders• School nurses, teachers,

principals4. Schools need resources

• Technical assistance• Tools from ALL IN Toolkit• Connection to community (e.g.

enrollment counselors)5. Partners are critical

Next Steps

Create a sustainable culture of outreach among state education leaders, schools, early learning sites, and after-school programs

1. Continue to work with California State Superintendent of Public Instruction and other education leaders to get the message out

2. Add to and update the ALL IN Toolkit

3. Provide technical assistance to statewide organizations and schools

4. Work closely with 10 schools to build a culture of health coverage

5. Focus on key dates and events for messaging and activities, such as back-to-school, renewal, open enrollment, and a day of action in January

6. Disseminate information and tools through the ALL IN Campaign and partners

7. Implement a targetted, complementary strategy to engage the early learning community in outreach with our partner, California Coverage & Health Initiatives

Thank You!

Astrid Camposacampos@childrenspartnership.org

Find Us OnWebsite: www.allinforhealth.orgFacebook: The Children’s PartnershipTwitter: @ALLinForHealthEmail: allinforhealth@childrenspartnership.org

Montebello Unified School District

July 22, 2014

Jose FrancoPrincipal on Assignment, Pupil &

Community Services Division

March 2014 Enrollment Event: Outreach

• District-wide outreach to over 30,000 parents and families

• Robo calls

• Flyers

• One-on-one contacts

• 3-4 reminder calls

• Parent groups

March 2014 Enrollment Event: Day of Event

• Partnered with ALL IN, Montebello Teachers Association, Teachers Union, PTA, and Telemundo

• Hosted enrollment event at Montebello Teachers Association Conference Center

• 6 Certified Enrollment Counselors present

• Over 200 individuals attended

March 2014 Enrollment Event: Follow Up

• ALL IN identified enrollment counselors to follow up with every family and individual that did not get assistance at event

• Montebello Teachers Association kept their building open

• MUSD updated website to provide information about opportunities to enroll in coverage after the event

• Enrolled 164 individuals

Thank You!

Jose FrancoFranco_Jose@montebello.k12.ca.us

© 2014 Enroll America and Get Covered AmericaEnrollAmerica.org | GetCoveredAmerica.org

Q & A

Session