March 2015

Health Insurance Innovations

Presented by Andrew DartJanuary 2017

2

A Stealth Public Health Program

Launched in July 2016• Captured 500 million members world-wide• 78% of members are millennials• Average of 20 million members active each day• Program generated 144 billion steps• Members 26% more active after joining the

program

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Pokémon Gone?

However, success was short lived• People became bored quickly – “just a lot of walking around”• It needed something more to keep people coming back (engagement)• After 6 weeks members went back to pre-game levels of activity

Only recently has Niantic learned from the experts….

Daily & Weekly

Bonuses

Achievement Badges In Game Events

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Vitality Active Rewards – Engagement

Turning a reward into a penalty; the Apple Watch is free if all targets are achieved over 2 years

Source: Discovery website

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Vitality Active Rewards – Peer Pressure

The Vitality program has also enlists another powerful motivating factor – Peer Pressure.

Having a network of people with aligned & dependant purpose helps reduce individuals from dropping out.

Pokémon Go hasn’t got this just yet

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Vitality 2017 More emphasis on activity

Source: Moneyweb.co.za

In the past it was relatively easy to achieve Gold status by doing the basics plus a few gym visits.

In 2017, the basics only get you ½ way. You need to be active for a good part of the year (20 weeks) to achieve Gold.

The focus has shifted decisively towards engagement and evidence-based activities.

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Vitality: Value creation via behavior change

Sales Selection LapsesBehavior

More clients join; take-up more rider benefits; and buy-up cover

Healthier lives join Healthy lives stay

Unhealthy lives leave

Consumers engage and change their behavior

Blue Bronze Silver Gold

Sales & Selection effect

Behavioral effect

Lapse effect

Source: TDI Webinar 2016

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250 000 Vitality Health

Checks

10 million discounted gym visits

20 million HealthyFood

baskets bought

R1 billion HealthyFood

cash back

2.5 million discounted

movies

1 million discounted

flights booked

1.8 billion Discovery

Miles earned

Over 10 000 Team Vitality

members

Getting Healthy

Getting Rewarded

Living Longer

South Africa SA insured population

Vitality members

Gold andDiamondVitality

members

63 yrs

67 yrs

81 yrs

87 yrs

Vitality Results

Source: TDI Webinar 2016

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Some insurers using wearable data

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Other connected devices

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IoT Health Scoring Platforms

Caters for 100’s of devices and has a holistic health & wellness scoring system, including sleep quality

Caters for 100’s of devices and has a clinically proven predictive algorithm for a range of diseases. Coaching capability.

Platform ingests telematics data from general, life and health insurance purposes. Strong digital marketing & partner ecosystems capability.

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Virtual Doctor visits

Physical visits cost from $100 to $125 while virtual visits cost between $40 to $45.

Customers save time as they can get immediate answers for family medical issues 24x7

However only 20% of consumers have heard of this and only 5% have used a virtual doctor

In 2016, 59% of large US employers included Telemedicine as an option, up from 16% in 2014; 30% in 2015 Mercer 2016

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Using AI within Health Insurance

Medical Chat BotsYour.MD (top) from the US and Babylon Health (bottom) from the UK able to triage cases before handing off to a human doctor (in-person or virtual)

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AI Doctor (Medical Assistant)

The WHO predicts that the world will face a deficit of some 13 million doctors and health care professionals over the next 20 years.

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AI Health & Fitness Coach

Using AI to engage and serve customers 24x7 on a fully personalized basis

March 2015

Health Insurance Innovations

Presented by Andrew Dart@ITInsuranceGuy