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HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on...

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HEALTH PROFESSIONAL RADIO MEDIA KIT 2016 healthprofessionalradio.com.au www.hpr.fm
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Page 1: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

HEALTHPROFESSIONALRADIO

MEDIA KIT2016healthprofessionalradio.com.au

www.hpr.fm

Page 2: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

This is all original content

created by our own producers.

We focus on promoting awareness on healthcare issues for health professionals.

Health Professional

Radiois a health dedicated

media channel.

Health Professional Radio is a global internet radio for professionals.

HPR produces original content to boost customer enquiry and to enhance the Search Engine Optimisation of your existing website.

It operates on the same model as a commercial radio station.

HEALTH PROFESSIONAL RADIO

What is HPR?

healthprofessionalradio.com.auwww.hpr.fm

Page 3: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

What contents do we create?

HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm

Healthcare Tips

Medical Updates

Health News

Health Interviews

Medical Research

Health Stories

Health-related Topics

Page 4: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

Who's our audience?HPR delivers news globally using internet radio and social media with

21 dedicated streams and a spot rate based on

$1 per second per audio stream.

HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm

AUSTRALIABrisbaneSydneyMelbourne

UNITED KINGDOMLondonManchesterBirminghamLeeds-BradfordGlasgowLiverpoolDublin

U.S.A.New YorkLos AngelesChicagoHoustonPhiladelphiaSan AntonioSan DiegoDallasSan JoseSan Francisco

2 NEW STATIONSVancouverToronto

Page 5: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

healthprofessionalradio.com.auwww.hpr.fm

HEALTH PROFESSIONAL RADIO

of our audience around the globe are health care professionals and we maintain the highest levels of

engagement with up to date content, news and entertainment.

95%

HPR Radio Streams:HPR Radio Streams:

Page 6: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm

Why advertise in a radio station?

Radio reaches people at work. Professionals listen to radio on computers and smart phones at nurses stations, clinics in their cars and even during surgery – places they can’t use social media.

Radio is warm, intimate and instantaneous and now easily in the budget of any business, small or large.

Internet radio combines over a century of broadcast history with cutting edge digitized sound quality.

Page 7: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

healthprofessionalradio.com.auwww.hpr.fmHEALTH PROFESSIONAL RADIO

Why choose HPR?

We broadcast 24 hours a day with localised content and up to date news and interviews. Content is simultaneously shared on social media and transcriptions are publishedon our site.

HPR content reached the eyes and ears of over 424,866 people and it does not end there.

We have 30,000 listeners and 390,811 different people saw HPR stories on Facebook. Our podcast have reached 20,874 downloads

Reach your target health professional audience with the help of HPR.

Page 8: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm

Radio Adverts

From only $1/sec

Spots:30 second60 second90 second120 second

Sponsored Interviews

From $200

Interviews:5 minute10 minute30 minute

Sponsored Segments

Call for pricing

Segments:Pre-recorded sponsored

experts’ addresses

Social MediaIntergration

From $100

Details:Social media boosts

(above the 20% included)

What are the services we offer?

Page 9: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

healthprofessionalradio.com.auwww.hpr.fmHEALTH PROFESSIONAL RADIO

7 Steps to Target your Health Professional Market

Step 1 - Sponsor your own story

Step 2 - Replay and Repeat

Step 3 - Boost Social Media

Step 4 - Photo Selection is Critical

Step 5 - Spot Ads Support your Message

Step 6 - Video Interview boosts Youtube and Google results

Step 7 - Re-purpose Content and Reuse

Pharmacist

Nurse

Doctor

Midwife

Optometrist

Cytotechnologist

Therapist

Sonographer

Orthotist

Prosthetist

Dietician

Medical Technician

Page 10: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm

SponsorCreating a 10 minute interview via

phone with a HPR host1 x $200 $200

Replay and repeatRepeating every second day gives good coverage with the audience

15 x 10 minute play $4500

BoostBoost can be targeted

geographically and via profession and spread over a number of days

$125 each for LinkedIn and Facebook gives good coverage over 7 days. Can be topped

up as required in $20.00 increments.$250

Photo Careful composition costs nothing Free Free

Spot Ads24 per day, for 3 days,every second

week over the month.144 spots @$30.00 $4320.00

Video Interview10 Minute Video captured via

webcam for authenticity$800 $600.00

Repurpose Boosts Google website ranking Not done by HPR so Free Free

The full strategy costs $9870.00 for a one month campaign

Page 11: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

healthprofessionalradio.com.auwww.hpr.fmHEALTH PROFESSIONAL RADIO

PACKAGE PRICE LIST

10 x 30 second spots $330.00

50 x 30 second spots $1,320.00

100 x 30 second spots $1,980.00

10 x 60 second spots $660.00

50 x 60 second spots $2,640.00

100 x 60 second spots $3,960.00

10 x 120 second spots $1,320.00

50 x 120 second spots $5,280.00

100 x 120 second spots $7,920.00

Spot Ads (Distributed Run of Station)

Standard Rate Card

Page 12: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm

Sponsored Interview

PACKAGE PRICE LISTIncluded social

media boost

1 x 5 Minute $330.00 $66.00

5 x 5 Minute $1,320.00 $264.00

10 x 5 Minute $1,980.00 $396.00

1 x 10 Minute $660.00 $132.00

5 x 10 Minute $2,640.00 $528.00

10 x 10 Minute $3,960.00 $792.00

1 x 30 Minute $1,980.00 $396.00

5 x 30 Minute $7,920.00 $1,584.00

10 x 30 Minute $11,880.00 $2,376.00

Page 13: HEALTH PROFESSIONAL RADIO · Search Engine Optimisation of your existing website. It operates on the same model as a commercial radio station. HEALTH PROFESSIONAL RADIO What is HPR?

healthprofessionalradio.com.auwww.hpr.fm

For your inquiries,

please send us an

email to [email protected]

so we can arrange a

time for a phone

call to discuss the

proposal and move

forward from there.

HEALTH PROFESSIONAL RADIO


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