HEALTH SCIENCES COMMUNICATIONS

Responsibilities & Strategies

Health Sciences Communications

Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences

Center and its principal constituents, including Emory Healthcare.

Mission:

To serve humanity by improving

health through the integration of

discovery, healthcare and education.

Updated Nov. 2010

Health Sciences Goals

To Serve Humanity by Improving Health

Transforming Health and Healing… Together

Regionally, nationally and internationally recognized as a leading academic

health sciences and services center by being the destination of choice for:

Outstanding health sciences students, faculty, and staff

committed to discovery,

education and programs that advance disease management, prevention, and overall health quality

Patients and their families, employers, insurers, and government agencies seeking

the best value, innovation, and performance in healthcare quality, outcomes, services, and safety

Investment in leading positive change in healthcare through the

integration of education, research, and patient care programs

Updated Nov. 2010

At A Glance Named for the legendary leader of the Coca-Cola Company, the Robert W.

Woodruff Health Sciences Center is an

academic health science and service center focused on missions of teaching, research, health care and public service.

Its components include schools of

medicine, nursing, and public health; the Yerkes National Primate Research Center; the Winship Cancer Institute; and Emory Healthcare, the largest, most comprehensive health system in Georgia.

The Woodruff Health Sciences Center

has a $2.5 billion in expenditures, 18,000 employees, 2,300 full- and part-

time, faculty, 4,900 students and trainees, and a $5.8 billion economic impact on metro Atlanta.

Health Sciences Center campus at Emory University Updated Nov. 2010

Responsibilities

Our responsibilities include:

media relations

publications

multimedia

web sites

blogs

social media

special events

Updated Nov. 2010

Organization

HSC is divided into 3 sections

Media Relations

Research Communications

Publications

Interfaces with groups like Winship Cancer Institute, Yerkes National Primate Research Center, and others.

Updated Nov. 2010

Communications Offices In addition to the core office in the Woodruff Health Sciences Center

Administration Building, individual communications offices are located in:

Emory University Hospital

Emory University Hospital Midtown

Emory Johns Creek Hospital

Winship Cancer Institute

Emory Eye Center

Yerkes National Primate Research Center

Nell Hodgson Woodruff School of Nursing

Rollins School of Public Health

Claudia Nance Rollins Building at Rollins School of Public Health

Updated Nov. 2010

Working Relationships

We also work closely with offices

throughout Emory, including:

University Communications

Health Sciences Development

Emory Healthcare Marketing

Government Relations

General Counsel

Research

Research Administration

Updated Nov. 2010

Division of Work

Media Relations

Publications

Web Sites

Multimedia

Special Events

Speechwriting

Updated Nov. 2010

Media Relations

Health & Consumer-Oriented

Communications

Research Communications

Corporate Communications

Issues Management

Crisis Communications

Media Relations to support marketing and build the

Emory brand Updated Nov. 2010

Research Communications

News Releases

Media Relations

Research on WHSC Web Site

Magazines & Publications

Research News E-Newsletter

Sound Science Web Site & Podcast

Research-Oriented Video

Emory Health Now Blog

Emory Medical Horizon Blog

Updated Nov. 2010

Publications

Emory Health magazine

Health Sciences Update (internal)

Research News (internal)

Emory Medicine magazine

Public Health magazine

Emory Nursing magazine

Community Book

Annual Report

Updated Nov. 2010

Web Sites Management of

Woodruff Health Sciences Center www.emoryhealthsciences.org

Sound Science www.whsc.emory.edu/soundscience

Emory-Grady www.emory.edu/grady/

Blue Ridge Academic Health Group www.blueridgegroup.org

Support for

Emory University www.emory.edu

Emory Healthcare www.emoryhealthcare.org

Updated Nov. 2010

Blogs & Social Media

Emory Health Now www.emoryhealthblog.com

Emory Medical Horizon www.emorymedicalhorizon.com

Facebook www.facebook.com/emoryhealthsci

Twitter www.twitter.com/emoryhealthsci

Updated Nov. 2010

Multimedia

Video

YouTube

TV & online video coverage

Integration into press releases & publications

Blogs

Slide Shows

Audio

Podcasts

iTunes U Updated Nov. 2010

Additional Services

CEO Events & Speeches

Town Hall Meetings

Future Makers Lectures

CEO Strategic and Policy Communications Services

Media Training

S. Wright Caughman, MD,

Executive Vice President for Health Affairs Updated Nov. 2010

Integration

By working together and sharing

resources, Health Sciences Communications can create stories that

hit audiences from every possible direction:

External Media

Internal E-Newsletters

Internal & External Publications

Video & Other Multimedia

Web Sites

Social Media Updated Nov. 2010