HealthSpaceVideoBUSINESS DEVELOPMENT PLAN

FRAMEWORK

Copyright ©Andrea Macdonald 17 August 2007

CONTENT

• Concept• Target group• Timing plan to launch• Timing years 1-3• Philosophy• Why is there a need?• Objectives• Strategies• Website framework• HealthSpace Foundation• Competitors• Team• Marketing• Funding• Potential sponsors and advertisers

CONCEPT: WHAT IS IT?

INFORMATION GATEWAY• Video host: people and their health stories • Access point : Multi disciplinary support system

for health managementMeeting place

Information sourceEvaluation centre

Call to actionMarket place

WHO IS THE TARGET GROUP?

ALL ADULT INTERNET USERS

People who want to help others by sharing their health stories

Those wishing to manage their health more efficiently by learning more

TIMING PLAN TO LAUNCH

• November 2007-April 2008• Register names HealthSpace.ae, HealthSpaceVideo.com and

HealthSpaceWorld.com• Evaluate cost of Video streaming• Competitive analysis• Register intellectual property rights• Register Copyright• Appoint team of 4 senior partners• Compose Marketing plan and Funding document• Get funding• Appoint web designer• Appoint 2 freelance writers to compile editorial content• Appoint 2 researchers

Timing

Year 1 April 2008-09Establish website video share: health

storiesGeneric health informationRegional health information:

capital cities UAE, Germany and UKYear 2 April 2009-10

Technology re-evaluation: video capacityLaunch of HealthSpaceWorld FoundationHealth information: world capital cities

Year 3 April 2010-11Sell company

OUR PHILOSOPHY

Connect

and make a difference!

WHY IS THERE A NEED?

• Sharing, emotional and practical is of huge benefit to health patients

• Physical limitations of ill people inhibit contact with other people who could help (fellow sufferers, health information providers and doctors). Internet access can be facilitated

• Existing support systems fragmented• No established link between all services that a

health patient requires• Need for information filter/centre

OUR OBJECTIVE

• To create an organisation which empowers the patient

• To help people achieve optimal quality of life • To help them maximise on the benefits of

healthcare systems and products currently available

• To highlight subjects raised by healthcare professionals and patients to improve standards

STRATEGY

• By creating an environment in which people can share their health stories, to improve not just their own but also other people’s lives

• By providing people with the tools, that is, access to information, to manage their health better

• By not sacrificing quality of information for commercial gain

HEALTHSPACEVIDEO WEBSITE CONTENT

HEALTH INFORMATIONSharing: Hosting of people’s health videos,

blogs and publisher/generator of health consumer surveys

Provision:Publisher of health information from organisations and practitioners

Links: Gateway to existing health websites/media

Charity: Hub for HealthSpaceWorld Foundation

SHARING

HealthSpaceVideo

Video clips of health storiesCatagories

Diet Rehabilitation

Managing Chronic Pain Managing a life threatening Illness

Disability Seasonal illnesses

Fitness Environmental Factors affecting health

Paediatric Health Travel health

Bereavement Rare diseases

First Aid Latest alternative therapies

Female Health Accident survival stories

Male Healthe Children’s stories

Geriatric Health Ancient medicine

Teenage Health Doctors’ stories

Mental Health Scientists’ stories

YOUR VIDEO STORIES

Triumphing over diversity

Aging gracefully Finding someone the same as you: Curing rare diseases

Beating breast cancer: how I did it

My beauty spot Pensioners swim club

Yoga King: follow these steps

Nirvana: mountain climbing

Beating the odds Secrets to a long life

Feeding my children

My living will

The second opinion which saved my life

Day in the life of an office treadmill

My workout: paraplegic

My blood donor: thank you

MORE OF VIDEO STORIES

Drug barons: who is king now?

95 and still climbing mountains!

My aches and pains: Day in life of a construction worker

Heartache

Bedouin medicine man

Last message: leave one before you die!

Camels milk: don’t you just love it?

B12 might be the answer

Cosmetic surgery, who is that in the mirror?

In love with my veggie juicer!

Ayurveda heaven Its ok to grieve!

Lungs of a pearl diver

Mind over matter

Mumbo jumbo Karma

MORE AND MORERadiation is good for you

How I mapped my DNA

Climbing Mont Blanc barefoot

Human machines

Ethnic drugs Human brain to control computers

Just Chemistry: how I controlled my addiction

My brain scan: watch me think!

The human calculator

The incredible bending man

Bombay blood: rare blood groups

Health checks: non invasive sensor

Olympiads: Day in the life of able 2 athletes. Able bodied and physically challenged

Acupuncture man

Remote surgery The space doctor

PATIENT BLOG

• Specific health categories

• Subjects affecting the management of health issues

• Bereavement

PATIENT/CONSUMER SURVEYS

• SERVICES

• Best health services ME,Europe, USA and Asia

• Recommendations for improvement

• Why people travel for health treatment

• Country specialisations

PROVISION

PHYSIOTHERAPY

• Physio products: online, or where to buy• Guest physio live web chat• Tried and tested physio techniques:

breakdown therapies for specific conditions• Discussion forum: latest techniques• Conferences: promotion and post event

footage

OCCUPATIONAL THERAPY AND ERGONOMICS

• Latest techniques

• Tools to aid quality of life: home and work

HEALTH SUPPORT PRODUCT INFORMATION SERVICE

• Provide information on where to source products used to manage health related issues

• Physiotherapy products: consumer and wholesale• Occupational therapy equipment: home and office• Post operative products• Post operative home assistance

DOCTORS

• Comprehensive list of best known orthopedic doctors and neurologists: UAE, Europe and USA and their contact details

• Contact details of embassies and their recommended lists of doctors and therapists

LIVE LINK GUEST DOCTORS

• Forum for patients to ask overseas doctors questions about their condition and doctors expertise

CHOOSING A DOCTOR

• Know your symptoms

• Second and third opinions

• Research latest techniques: links with major sites

• Evaluate track record of doctor

SYMPTOM CHECKER

• Link to existing symptom checker

• Clarify: not to replace doctor’s appointment

• In keeping with philosophy of HealthSpace. Provides patients with opportunity to access information on their condition.

LINKS: RESEARCH = EMPOWERMENT

• Links to major websites offering information on latest medical techniques

PREPARING FOR SURGERY

How to help yourself

• Maximising on fitness before surgery

• Post surgery rehabilitation

POST SURGERY

• Managing at home: help: people and services

• Psychology: keeping positive

SCIENTIFIC BREAKTHROUGHS

• Latest stories: DNA therapy

• Discussion forum

PILATES

• Contact details of established organisations offering Pilates

• Latest techniques

• Patient success stories

AYURVEDA

• Principles of Ayurveda

• Best practitioners in the UAE

• Ayurveda retreats

• Patient feedback: how Ayurveda has helped them

NUTRITION

• Principles and history

• Effect nutrition has on health

• Optimum weight

• Supplements: do they work?

• Organic versus factory farming

• Latest stories/fads

REFLEXOLOGY

• How it works

• History and principles

PODIATRY AND ORTHOTICS

• Masai barefoot technology

ALEXANDER THERAPY

• Philosophy and history

TECHNIQUES FOR PAIN MANAGEMENT

• Drugs: most effective in managing pain

• Latest news stories about pain management drugs

• Specialists

• Regulations in UAE concerning usage and purchasing

STRESS MANAGEMENT

• Music therapy

• Diversion therapy

• Yoga

• Meditation

• Colour therapy

ACUPUNCTURE

• Principles

• History

• List of practitioners and doctors dispensing

IRIS ANALYSIS

• Principles

• History

BEREAVEMENT

• Counsellors near you

• Also to feature within HealthSpace Video

WELL BEING

Medical principles of leisure and relaxation

• Well being products

• Well being retreats

• Spas Dubai, best of: treatments

• Spas worldwide, best of: treatments

HOW TO WRITE YOUR MEDICAL HISTORY

• What is it?• Framework: how to write• Actual report written by patient or relative• Digital and or hardcopy format• For use in emergency and routine visit to doctor• Prompt to use when visiting doctor/physic• Leave with healthcare professional ensuring all

necessary information conveyed

VACCINATION GUIDE

• Recommended vaccinations for residents and visitors country by country

• Links to embassy pages relating to health issues relating to travel in foreign countries

LIVE LINKS

• Local radio and television stations with health programs

HEALTH SPACE WORLD FOUNDATION

• Charity to be created from funds generated by website “charity finance funnel” through which wealthy patients can give to poor patients via the products page and online donation

• HealthSpaceWorld events: Start with Dubai Cares sponsored event offering free vaccinations, physiotherapy and basic general medical treatment for poor people working in Dubai

SPONSORSHIP

• Our principles: sponsors not permitted to effect editorial content

• Website is user driven

ADVERTISING

• Subscribe to Google Adsense

• More….

SPONSORSHIP CATEGORIES

• Health authorities and government organisations• Health insurance companies• Supermarkets• Pharmacies• Spas• Hotels and property companies• Hospitals• Clinics• Alternative health practitioners• Banks: internet credit cards• Health supplement brands• Furniture outlets: ergonomically friendly furniture• Bed retail outlets• Large organisations with corporate responsibility budgets• Media owners: health magazines, radio and television stations• Water brands

COMPETITORS

• YouTube.com

• MySpace

• FaceBook

• Google

• Health websites

• MORE…….

• Competitive analysis to follow here

TEAM

• Head of technology

• Head of Marketing

• Editor

• Freelancers: writers, computer technicians and researchers

• CEO

FUNDING

MAJOR CONSIDERATION: FIND THE MOST ECONOMIC VIDEO UPLOAD/DOWNLOAD

TECHNOLOGY• Develop cost flow analysis and business plan• Find single investor:YouTube model• Sign up major sponsors