Global Health & Wellness Industry

The Industry

“The wellness industry is a field of healthcare focused on improving everyday health and state of well being, rather than treating a disease or curing

illness.”

The World today

• Chronic disease and lifestyle-related health issues are on the rise globally

• 2.8 million people die worldwide each year as a result of being overweight or obese

• CVDs are the number one cause of death globally

• 347 million people worldwide have diabetes

• Out of the 36 million people who died from chronic disease in 2008, nine million were under 60

• Ninety per cent of these premature deaths occurred in low- and middle-income countries.

Source : WHO Reports 2013

The healthcare world in 2020

… 1 out of 5 will be over 65

… 3 out of five will die from a chronic disease

… 1 out of 5 will be overweight or obese

… US$ 5-10 trillion will be spent on healthcare

Facts & Figures

Source : Euro monitor International

Source : Euro monitor International

• 1908, Henry Ford’s Model T launched the trillion-dollar automobile industry

• 1981, IBM’s PC launched the trillion-dollar personal computer industry

The trillion-dollar industry of the twenty-first century would be Health & Wellness

Big players in the business

• Global nutrition company, headquartered in Los Angeles

• Distributors in more than 80 countries

• Record retail sales of $4.3 billion in 2010!

• Herbalife is managed by Michael Johnson as the Chief Executive Officer.

• Michael Johnson was best known for his role as President of Walt Disney International.

The journey

• Herbalife was started by Mark Reynolds Hughes in 1980

• He started selling his weight loss products from his car

• He sold his original weight loss products with a punch line called "lose your weight now. Ask me how?“

• Mr. Hughes whose mother died because of an overdose of some pills used for weight loss, was the reason which laid the foundation of Herbalife

Mode of selling

Multi level Marketing

Mode of Advertising

• Unconventional mode of advertising

• Sponsors to various sport events keeping in mind both their meaning and other aspects of personal development

• It includes the LA Galaxy and FC Barcelona soccer clubs, as well as champions in more than 15 other sports.

• Company's employees and independent distributors participate in Triathlons and other large sporting events on an international level

• Announced In September 2010 and operational since January 2011

• Pioneering the development of science-based personalized nutritional solutions.

• Nestlé Group’s strategy to create a new role for nutrition in disease prevention and management

• Aim to create a new market between Food and Pharmaceuticals

Acquired Companies

• Vitaflo, acquired in 2010, develops and markets clinical nutritional solutions for infants, children and adults with genetic disorders that affect how food is processed by the body

• CM&D Pharma, acquired in 2011, specializes in the development of products for patients with chronic conditions like chronic kidney disease and gastrointestinal

• Prometheus Laboratories, acquired in 2011, specializes in diagnostics

and licensed specialty pharmaceuticals in gastroenterology (GI) and oncology

• Pamlab, acquired in 2013, has an innovative portfolio of medical food products for use under medical supervision in the nutritional management of patients with mild cognitive impairment, depression and diabetic peripheral neuropathy

Mode of Advertising

Lifestyle trends in India

New age lifestyle

• Demographic & Socioeconomic changes influence the living & working habits of populations

• Economic growth, modernization, urbanization & socialization have changed the life style of Indian families

The Corporate Indian

• India's rapid economic expansion has boosted corporate profits and employee incomes, but has also sparked a surge in workplace stress and lifestyle diseases

• 81 companies, said they lose approximately 14 percent of their annual working days due to employee sickness

• Reducing just one health risk increases an employee's on-the-job productivity by 9 per cent and cuts absenteeism by 2 per cent

• Heart disease is projected to account for 35 per cent of deaths among India's working age population between 2000 and 2030

Source :- ICRIER study

Private sector workers more susceptible to lifestyle diseases

• 85 per cent of the employees in the private sector suffer from lifestyle-related chronic diseases such as high blood pressure, diabetes, cardiovascular disease, obesity and infertility apart from arthritis, back pain, knee problems and sleep disorders.

• 45 per cent of the employees were found to be sleeping for less than six hours

• 8 per cent of the employees in the government sector were found to be suffering from lifestyle-related chronic diseases.

Contd.

• Institute of Cardiovascular Sciences, says job security, fixed working hours and a feeling of contentment are the factors that keep most government employees in reasonably good health.

• Demanding schedules, sedentary lifestyle, lack of physical activity as well as irregular eating habits are the main factors that affects the health of private sector employees.

Source :- Survey by Associated Chambers of Commerce and Industry of India (ASSOCHAM)

‘Heart Disease’ Capital of the World

• 65 percent doctors believe lifestyle is among the top five reasons responsible for younger women developing CVD’s

• 83 percent of the doctors believe that Indian women are ignorant about heart diseases

• NCDs killed a staggering 34.5 million people in 2010 accounting for 65% of the all deaths worldwide

Contd.

• 12-14% of the country’s population is likely to suffer from cardiac diseases in their lifetime.

• 25 per cent of deaths in the age group of 25- 69 years occur because of heart diseases in India

• In urban areas, 32.8 % deaths occur because of heart ailments, while 22.9 % people die of heart diseases in rural India

Source :- Medanta, Gurgaon & Community Medicine, AIIMS

Impact of CVD’s

Factors for increased CVD’s in India

India in 2030

Conclusion

Looking at the changing lifestyle, India can be seen as a newer & a

larger market for the Health & Wellness Industry