HEALTHCARE CONSUMERS

By: Elijah Ampo, Shaun Baluyot, and Michael Brennan

Text HSM785 to 22333

Key Questions

• What is a healthcare consumer?

• What are the different types of healthcare customers?

• What is market segmentation?

• What are the needs of a healthcare consumer? What are the steps taken to decide?

Key Questions

• What is a healthcare consumer?

• What are the different types of healthcare customers?

• What is market segmentation?

• What are the needs of a healthcare consumer? What are the steps taken to decide?

Key Questions

• What is a healthcare consumer?

• What are the different types of healthcare customers?

• What is market segmentation?

• What are the needs of a healthcare consumer? What are the steps taken to decide?

Key Questions

• What is a healthcare consumer?

• What are the different types of healthcare customers?

• What is market segmentation?

• What are the needs of a healthcare consumer? What are the steps taken to decide?

Key Questions

• What is a healthcare consumer?

• What are the different types of healthcare customers?

• What is market segmentation?

• What are the needs of a healthcare consumer? What are the steps taken to decide?

What is a consumer?

Differences - and -

Similarities

Differences - and -

Similarities

Differences - and -

Similarities

Patient

Customer

IndividualsC A T E G O R I Z E D

IndividualsC A T E G O R I Z E D

• Urgent

• Routine

• Elective

• Self

IndividualsC A T E G O R I Z E D

• Urgent

• Routine

• Elective

• Self

IndividualsC A T E G O R I Z E D

• Urgent

• Routine

• Elective

• Self

IndividualsC A T E G O R I Z E D

• Urgent

• Routine

• Elective

• Self

IndividualsC A T E G O R I Z E D

• Urgent

• Routine

• Elective

• Self

and Facilities

Professionals

MarketS E G M E N T A T I O N

MarketS E G M E N T A T I O N

• measurable

• accessible

• substantial

• meaningful

MarketS E G M E N T A T I O N

• measurable

• accessible

• substantial

• meaningful

MarketS E G M E N T A T I O N

• measurable

• accessible

• substantial

• meaningful

MarketS E G M E N T A T I O N

• measurable

• accessible

• substantial

• meaningful

MarketS E G M E N T A T I O N

• measurable

• accessible

• substantial

• meaningful

CONSUMER

Needs —— and ——Decisions

Key Takeaways

• Patient as a consumer

• Different types of healthcare consumers

• The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.)

• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.

• Know the the steps to decision-making!

Key Takeaways • Patient as a consumer • Different types of healthcare consumers

• The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.)

• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.

• Know the the steps to decision-making!

Key Takeaways

• Patient as a consumer

• Different types of healthcare consumers • The healthcare market can be segmented in different ways! (Demographic, geographic,

psychographic, etc.)

• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.

• Know the the steps to decision-making!

Key Takeaways • Patient as a consumer

• Different types of healthcare consumers

• The healthcare market can be segmented in different ways!

• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.

• Know the the steps to decision-making!

Key Takeaways • Patient as a consumer

• Various types of healthcare consumers (individuals, professionals, facilities) have different needs but share many marketing issues

• The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.)

• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.

• Know the the steps to decision-making!

Key Takeaways • Patient as a consumer

• Various types of healthcare consumers (individuals, professionals, facilities) have different needs but share many marketing issues

• The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.)

• Consumer behavior is a pattern of of consuming goods and services dependent on their level of need.

• Know the the steps to decision-making!