Podcasters, Rock On!Jared JohnsonJanet Kennedy

Joe Lavelle

Who are we?

Jared JohnsonHealth IT Marketer Podcast

Janet KennedyGet Social Health Podcast

Joe LavelleintrepidNOW Healthcare

Podcast

Today’s Objectives

1. The value of podcasting in healthcare2. Behind the scenes3. How to be a rock star guest4. Building your audience

one gig at a time

The Value of Podcasting

Why Podcasting?

• All industries– Building an audience by consistently

delivering quality content– Sense of community– Convenient to consume– Building trust and awareness– Associating you with your guests

Why Podcasting?

• Healthcare– Under-saturated channel– Thought leadership is needed– Include clinician and patient voices in depth– Media and content creation– Many ways to repurpose content

(blogs most common)– Give your own personal take

What are the Goals of Our Podcasts?

• Create brilliant thought leadership content • Build our audiences• Add voices to healthcare marketing• Monetize eventually (not too early)• Develop minimal viable audience

(MVA), find out their pain points and create those services – E.g. Get Social Health Academy,

intrepidNOW trade show service

Getting the Most Out of Listening

• Download a podcast app and subscribe to your favorite– Joe’s favorite app: Overcast

• Listen at 1.5x or 2x• Tweet about a point you agree or

disagree with to the host and guest• There is “gold” in the sound bites• Listen in car, while multi-tasking, while

exercising

Podcasting Behind the Scenes

Behind the Scenes

Behind the Scenes

Email us for technical questions about equipment / hardware

Behind the Scenes QUIZ!

As of this week (April 6):1. Total episodes published2. Total guests interviewed3. Total hours (production,

scheduling, editing, recording)

A. 1,500 B. 353C. 350

Behind the Scenes QUIZ!

As of this week (April 6):1. Total episodes published2. Total guests interviewed3. Total hours (production,

scheduling, editing, recording)

A. 1,500 B. 353C. 350

Top Episodes (# of Listens)

• intrepidNOW Healthcare– Christine Parent, MEDITECH

Improving Patient Experience, Interoperability and Clinical Sophistication

– Bret Jorgensen, MDVIPLeading the Way in Concierge Medicine with MDVIP

– Dr. Michael Fratkin, Resolution CareLeading the Way in Palliative Care

Top Episodes (# of Listens)

• Health IT Marketer– Nick Adkins, Reel DX

Expanding Digital Health with Asynchronous Video and a Lot of Passion

– Aaron Watkins, Johns Hopkins How to Knock Down Silos and Get Buy-In for Digital Marketing

– “e-Patient Dave” deBronkartThe Patient Engagement Culture War and Health IT

Top Episodes (# of Listens)

• Get Social Health– Joe Lavelle

intrepidNOW Healthcare– Jared Johnson

Health IT Marketer Podcast– Todd Eury

Pharmacy Podcast

Behind the Scenes

• If you could join any rock band or music artist for a day, who would it be?

• Rolling Stones (3)• Bruce Springsteen (2)• Jimmy Buffett (2)• U2 / Bono (2)• Aerosmith• Ani DiFranco• Animal’s Band

(Muppets)• Beach Boys• Beatles• Blink 182

• Bob Dylan• Bon Jovi• Dead Kennedys• Faith Hill• Flaming Lips• Gary Clark, Jr.• Guns ‘N’ Roses• I.G.Y. (Steely Dan)• Jack White• John Coltrane / Johnny

Hartman

• Talking Heads• Lady Antebellum• Matchbox 20• Miley Cyrus• Mormon Tabernacle

Choir• Radio Disney • Radiohead• The Rend Collective• Trombone Shorty• Willy Marvel

How to be a Rock Star Guest

How to be a Rock Star Guest

• Spend at least 15 minutes researching the show and the host

• Don’t read prepared answers• Prep in advance (provide a bio &

topic content to podcast host)• Answer the question first before

providing a story or related information

How to be a Rock Star Guest

• Don’t flush the toilet!• Promote to your own audience• Consider it quality content being

produced for you• When you need a second to

prepare your thoughts for your answer, respond with “That’s a great question…”

Building Your Audience One Gig at a Time

Building Your Audience

• These tips can be applied to ANY content medium, not just podcasting

#1: Build your audience one gig at a time

#2: Spend 50% of time developing a quality product; 50% on distribution (marketing)

#3: Play to win on social media

#4: Bring on rock stars as guests

Building Your Audience

#5: Collaborate

Building Your Audience

“Many fail because they don’t pick a content niche that’s small enough.”

—Joe Pulizzi, Content, Inc.

#6: Start in your niche before branching out too far

#7: Don’t expect perfection in the beginning; get feedback often

Questions? Interested in sponsorships? Want to be a guest?

Jared JohnsonHealth IT Marketerhealthitmarketer.comjared@ulteradigital.com@JaredPiano

Janet Kennedy Get Social Healthgetsocialhealth.comjanet@getsocialhealth.com@GetSocialHealth

Joe LavelleintrepidNOW Healthcare intrepidnow.com@Resultant

Healthcare Podcasters Blabhcpodcasters.com@HCPodcasters