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Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

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Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices. Our children and families are the primary patrons What we eat and drink has a profound effect on our health People can’t make healthier choices if none exist Children are less healthy and more overweight . - PowerPoint PPT Presentation
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Healthier Concession s Maximizing The Bottom Line Maximizing Healthier Choices
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Page 1: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Healthier Concessions

Maximizing The Bottom LineMaximizing Healthier Choices

Page 2: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices
Page 3: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices
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Page 7: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

•Our children and families are the primary patrons

•What we eat and drink has a profound effect on our health

•People can’t make healthier choices if none exist

•Children are less healthy and more overweight

Page 8: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Barriers to Making the Change

• People won’t buy healthy food

• They’ll just buy the junk food somewhere else

• Healthier food is more expensive/perishable

• Food establishment expertise lacking

Page 10: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Maximizing the Bottom Line

• Consultant/SHIP Nutritionist• Explored ways municipal concessions can both

maximize profits and offer a healthier menu– efficiencies in operations– cost of goods sold– menu adjustments– Work with vendors

Page 11: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

2011 MENU - EDINA POOLMeal ItemsNachos Pretzel w/cheesePersonal PizzaHot DogState Fair Corn DogBagelPopcorn  

BeveragesIcees (2 flavors)Reg. Soft Drink (7 flavors)Large Soft Drink (7 flavors)Bottled Drinks (Water)

Candy/CookiesSour Bright CrawlersSkittlesSour Patch KidsSwedish FishLaffy Taffy CherryLaffy Taffy GrapeMilky Way BarNibs Cherry LicoriceReese’s P B CupsSnickers BarSour Gummi WormsStarburst OriginalStarburst TropicalTwizzlers StrawberryOreo Mini’sChips Ahoy CookiesRitz P B Crackers

ChipsRuffles Cheddar & Sour CreamDoritosCheetosBaked LaysOdis Spunkmeyer Cookie

Cool ItemsBombpopOrange SherbetVanilla Ice Cream Sandwich Fudge BarVanilla Ice Cream BarHeath Ice Cream BarDream Stick Bar

Page 12: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Fiscal Improvements

Implemented financial advice of consultant• Discontinued sale of candy• Decreased number of total menu items• No item under $2• Reengineered menu to consider “Cost of

Goods” and “Cost of Labor” • Removed some unhealthy items and added

healthier items

Page 13: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

2012 MenuMeal ItemsNachos Pretzel w/cheesePersonal PizzaHot DogState Fair Corn DogPB & JBagelPopcorn BeveragesIcees (2 flavors)Reg. Soft Drink (7 flavors)Large Soft Drink (7 flavors)Bottled Drinks (1 water & 4 flavored waters)

Snack ItemsString CheeseApple DippersFruit SnacksGoGurtYogurt ParfaitsCliff Kidz Oreo Mini’sRitz Bitz CheeseGranola BarChips (3 flavors)Pop Chips (3 flavors)Odis Spunkmeyer Cookie

Cool ItemsPopsiclesFrozen Fruit BarOrange SherbetVanilla Ice Cream SandwichFudge Bar

Page 14: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Availability of Food & Beverage options at Edina Aquatic Center

94%

6%

2011

Non-Healthier OptionsHealthier Options

58%

42%

2012

Non-Healthier OptionsHealthier Options

Page 15: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Number of Options AvailableNumber of Non-Healthier Options Available

Number of Healthier Options Available

2011 49 3

2012 31 22

Page 16: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Income

Total Profit

2011

$59,657

2012

$64,386

Page 17: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Dwan Golf Club

Menu primarily sandwich meals• Made “stealth” changes to menu• Decreased the hamburger and deli meat portion• Decreased portion of the french fries• Increased spices, decreased salt in sandwich fillings• Increased price on candy and reduced selection• Increased number of granola bars available• Reengineered menu to consider “Cost of Goods” and

“Cost of Labor”

Page 18: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Portion Size ChangesFood Item Before (2011) After (2012)Jumbo hot dog 1/4 lb. 1/5 lb.Regular hot dog

1/6 lb. 1/7 lb.

Hamburger 1/3 lb. 1/4 lb.Deli meat 4 oz. 3 oz.Tuna salad, egg salad

4 oz. 3 oz.

Soup 14 oz. 12 oz.French fries 4-5 oz. 3 oz.

Page 19: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Edina Aquatics Center – Increased profits $4,729 over 2011

Richfield Pool – Profits up 20%, $8,000

Dwan Golf Club – Profits on Concessions up 6%

*Eleven concession stands have implemented – none report loss of income

*

Page 20: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Healthier Concessions . . .

• Increases people’s choices• Does not interfere with profits• Promotes the well-being of community

residents, especially children• Is the public face of community’s commitment

to health

Page 21: Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

QUESTIONS?


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