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Sharing the Midway ExperienceUnique to San
DiegoUnique to
California12-Year
MarathonForthcoming
HNSA
Live the Adventure, Honor the Legend 3
The Olympia SituationExisting
organization?By a start-up?Regardless,
Tens of Millions of Dollars Are Needed
Against this backdrop…
Live the Adventure, Honor the Legend 4
In the News: Saving Battleship TexasNo longer
“seaworthy”$25 million to save it23 years since partial
repairs63 years after arrival6 years to complete275 visitors a day
Against backdrops like this, what did Midway learn in building public awareness and
support?Live the Adventure, Honor the Legend 5
Who Was Vital to Our MissionWhich decision makers?NAVSEA, USNThe public? Donors? We
kept the following in mind:Grandparents of teens:
can be born after WWII35-year-olds: born after
Vietnam20-year-olds: born after
Operation Desert Storm90% haven’t served45% have no family
veteran<1% currently serve
Live the Adventure, Honor the Legend 6
Where We Focused EffortsOur 20-60-20
philosophyUnderstanding our
communityWe focused on
staying focused, with a plan
Applied to public support and contributions
Live the Adventure, Honor the Legend 7
Public Support & FundraisingBasic blocking &
tackling was crucialRushing was deadlyThe public,
regulators, key influentials & prospective donors…
asked the same questions
Live the Adventure, Honor the Legend 8
Did We Have Good Leadership?The leadership’s
credibilityThe required skillsThe right social,
political, and civic contacts
Live the Adventure, Honor the Legend 9
What Would Run Us Aground?LocationCostTimetableTransfer conditions
Live the Adventure, Honor the Legend 10
What Was Our “Business” Plan?Nonprofit / donation
model?Successful business
model?Understand what we
wanted to become and why
Live the Adventure, Honor the Legend 11
The Museum Experience Plan?Display cases, “Do
Not Touch” ?Degree of
interpersonal interaction?
The Midway decision:
PIE2
Live the Adventure, Honor the Legend 12
Were We Ready for Operations?Different kind
of leadershipDifferent skill
setsCan be a
painful transition
Live the Adventure, Honor the Legend 13
What’s Your Fundraising Strategy?General public?$1,000’s &
$10,000’s?Aim for one or more
veins?
Could we educate, inspire, and then ask for financial
support?
Live the Adventure, Honor the Legend 14
Looking Back on Midway - I
Our noble vision was
commendable, but it had to be grounded in
economic reality.
Live the Adventure, Honor the Legend 15
Looking Back on Midway - II
It was a marathon,
not a sprint.
Live the Adventure, Honor the Legend 16
Looking Back on Midway - III
We had to approach it every bit as
much a business as a noble cause.
Live the Adventure, Honor the Legend 17
Looking Back on Midway - IV
Key learning: was our appeal
emotional or intellectual in nature?
Live the Adventure, Honor the Legend 18
Looking Back on Midway - V
We could lead with our heart, but had to be armed with
sound research and solid
sustainability planning.
Live the Adventure, Honor the Legend 19