Enjoy “Words Sell” Presented by:

PLUG-IN to “Words Sell”In “Words Sell” Toni shares a popular story that demonstrates the value generated by words. Enjoy this Heartwired video advice from Toni Blake. From the desk of TotallyToni: I love to pay attention to how people describe things. Ancient wisdom asserts that the power of life and death are in the tongue. How do you use your words to elevate the value of your community? What words to you choose to share its features and amenities? In this lesson “Words Sell” I share the good, the bad and the ugly on how to use words to elevate the perceived value of your community.

Winner’s Check List: Five Ideas for Winner! 1. Rewrite the directions to your property featuring great visual

points of reference and exciting messages about the area and community.

2. Rewrite your community the floor plan descriptions

3. Rewrite your community amenity descriptions

4. Write 25 reasons why people love living at your community inspired by the resident interviews. Begin asking residents - “What do you love about living here?"

Winner’s Check List:5. Purchase resources for composing great product

presentations. You can buy used books through Amazon.com. Here is a list of great books to use as helpful

resources. Links are available on our blog on TotallyToni.com