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Patent Number & Title Patent No 1: 5863497 Title : Electrostatic Hand Sanitizer Patent No 2: 7273515 Title : Electrostatic Air Conditioner System Team Members:
Wiratnoyo Adrella Eugenie Dindson Mohd Imran Jun Kai
Our company aims to become an internationally well-known and recognized company that provides reliable and professional health services to our clients at affordable prices.
Extend the sales area into other parts of Asia with a
target of full coverage of Asia within 6 years.
To fulfill these goals, our company aims to recruit
talents who are able to bring the company to greater
heights by extensive R & D and quality control.
Electrostatic Hand Sanitizer
Uses at least two electrostatic emitters to dispense germicidal fluid to substantially all the surfaces of a user's hands when both hands are placed in proximity to the electrostatic emitters
Electrostatic Air-Conditional System
-germ-removing filter for sterilizing air to be supplied into a sterile room that is used in e.g.manufacture of food products, medical products, in particular a sterile room in a hospital
-HEPA filter is incorporated within an air supply passage extending to a sterile room, this filter is rendered antimicrobial by uniformly mixing silver zeolite particles and binder in the filter substrate
-HEPA filter to be incorporated withinan air supply passage extending to a sterile room, there are used threadswoven with uniformly mixing silver zeolite particles in synthetic resin fiber
Production Process
(1) Market Research and Analysis
Know the average demand quantity
Produce an appropriate supply quantity
To be completed in 3 months ($S5,000 per month)
Production Process
(2) Resource Gathering
Work together with Government hospitals, labs, research development.
Attract investments
(3) Design and prototype
Hardware and software testing
Release final prototype
To be completed in 3 months ($S10,000 per month)
Production Process
(4) Mass Production
Manufactured mechanically in factory
Precision aided computers will ensure the reliability and quality
Weekly maintenance of machines to make sure they are working
(5) Quality Assurance
Strict quality control Meet demanding (ISO
9002 standard)
Budget: $S5,000 per month
Marketing Strategy – 4Ps
PricingPackage (Hand Sanitizers + Air-Con + Free
Installation ) $299/- Affordable Product The unique and useful product PlaceDirect VS Indirect Sales PromotionPersuasion through advertising and personal
selling;
The basics of creating a brand
Service delivery Product quality Name of company,
product and service Brand values Advertising
Marketing Strategy- Branding
Financial Plans
Revenues and Profits Corporate Sales (Hospitals, Clinics, Medical
Centres etc) Individual Sales (Directly from Showroom) Revenue projections will take into account
fluctuating economic conditions, potential new entrants and threat of substitutes
Profits = Sales revenue - costs
Financial PlansFinancial Resources Start-up funds from 6
shareholders 6 x $50,000 = $300,000 Factory with simple office and
furnishing ($100,000) Purchase of Machinery ($50,000) Showroom ($50,000)
Financial Plans
Financial Resources Payment for the two patents (S$30,000) Advertising ($50,000) Backup Funds +Research and development
+Expansion ($30,000)
Financial Plans
Financial Strategy Source of funds from new equity
provided by the 6 shareholders Mainly for production & marketing In future, funds will be used for
expanding factories/showrooms/R&D Yearly audit Expected profits by 1 year of
production
Organizational Structure
CEOCEOCEOCEO
COCOR& DevelopmentR& Development
COCOR& DevelopmentR& Development
COCO MarketingMarketing
COCO MarketingMarketing
COCOQuality ControlQuality Control
COCOQuality ControlQuality Control COCO
FinanceFinanceCOCO
FinanceFinanceCOCO
ProductionProductionCOCO
ProductionProduction
Chief Executive Officer (CEO): Mr Wiratnoyo Overall leader of Heaven Job scope - To co-ordinate all departments of the
company - To take overall responsibility for strategic
direction of company - To make the company functions smoothly Chief Officers will report to him and update
him on their respective departments
Chief Officer of Research and
Development: Mr Dindson Job scope - Be responsible for the R&D of the
products - Conceived the product idea of GPRS - Leads Heaven’s R&D centre for new
products development Specialize in Software and Hardware
development
Chief Officer of Marketing: Miss Adrella
Job scope - supervising the marketing activities - approaching the suppliers - proposing marketing stratagem to extend our current
market - deal with both customers and suppliers, and overlook
the production of goods at the supplier side Chosen for the position because of experience in
various business modules and creative thinking
Chief Officer of Quality Control: Mr. Mohd Imran Job scope - supervising the manufacture of our
products - making sure that all products that leave
the factory will be up to standard - be in charge of handling all complaints
from customers with respect to the product
Chosen because of high expectations in her work
Chief Officer of Finance: Mr Jun Kai Job scope - lead the development of appropriate
financing strategies, financial projections and business plan development
- assist in planning marketing strategies - make sure that the accounts of the
company are accurate Chosen because he is responsible and
careful
Chief Officer of Production: Miss Eugenie Job scope - manage the production process - make sure that the product is
produced without any mistakes
- take charge of the workers and
equipment in the factory With strong leadership qualities,
charisma and passion in his work
Human Resource Management Strategy To recruit the best talents To provide with the employees with first class
benefits and welfare Provide the orientation and technical skill training
program Provide a proper award system to motivate our
employees working harder For evaluation, we will follow our performance-
based evaluation system
Critical Risks and Contingencies Competition Suppliers Consumer Demand
Gradual Decrease Sudden Decrease
Inadequate Supply Software Bugs
Critical Risks and Contingencies
Machine Failure Faulty Products Exit Options
Successful Product Unsuccessful / Market Saturated