Date post: | 22-Jan-2018 |
Category: |
Marketing |
Upload: | sneha-swapnil |
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Heavens Beauty
Marketing of a Selfie App
Marketing Goals
• Attain revenue target of Rs 3L in 1st year• Registration of 30,000 users for app• 5% share of selfie app market• A double digit growth rate for further years
Planned Actions
• Acquire fundraisers and sponsors• Advertisement on famous apps• Make a website for App and start a blog related to
it and start getting subscriber and spreadinformation
• Advertisement on social media to create a hype• Launch freemium app• Paid advertisement in app to increase revenue
Company overview
• Company is new in market• Market is already flooded with selfie apps• Company need to create a good brand image
Target Market
• Both Male and Female• Age 20 to 40• Income minimum 10 LPA• Teenage children of people with minimum income
15 LPA• Social media addict(Fb, Instagram)• Both Android and Ios users
0Competitors
• Market is flooded with selfie apps• Main competitors are Retrica, BeautyPlus,
CandyCam, which enjoys 60% share of market
Benchmarks
• Market Share: 5%(for 1st year)• Customer satisfaction level: 90%• By end of 1st year, reduce average customer
acquisition expense to 40%
Points of parity(PoP)
• Best selfie experience• Instant editing• Selfie timer• Instant sharing of images on social media• Addition of stickers• Silent camera (no click sound)
Points of difference(Pod)
• Advanced filters• Editing of image by professionals (Paid version)• An online interaction platform for users to share
experience and suggestions• Live auto-retouch(Paid version)
Product
• Instant editing of images by Heavens beauty selfieCamera
• High level optimization• Advanced clearing(Pimples, blackhead, darkeyes)• Social interaction platform• Best selfie awards(Monthly basis)
Promotion
• Promotion on official website and blogs• Advertisements on social networking sites and
famous apps• Advertisement on play stores(google and amazon)• 70% off on premium version for 1st 100 registered
users• Make videos and collages and share on YouTube• Get endorsed by upcoming models at reasonable
price
Place
• Launch on Google play store and Amazon playstore
• Links of stores should be on famous beauty relatedwebsites and apps for at least 2 months
Price
• This will be launched as a freemium app• For premium benefit, price to be paid: Rs.500• Offers on sharing referrals code• Discount for long term registrations• Trial version for 2 weeks: Rs.300
SWOT Analysis
Strength
• High class app, light app, low priced features• Excellent customer support• Excellent professionals for editing pictures
Weakness
• Less popular(new product)• No brand image• Lack of initial revenues• Costly app developer (full time developers)
Opportunities
• Beauty centric peoples(celebrities, models, etc)need fast and best edited pictures for posting onsocial media
• Large market• Demand for innovative products like this, in our
target market
Threat
• A lots of competitors• 24 hours support is required• Poor brand image• Many companies do same work through websites
This presentation is made by SnehaSwapnil during an internship underProf Sameer Mathur
Disclaimer