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H.E.C rewards

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11
NOVEMBER 2013
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Page 1: H.E.C rewards

N O V E M B E R 2 0 1 3

Page 2: H.E.C rewards

04/10/2023 ® H.E.C Rewards 2

Mission Target Markets

Market Channels Founder: Elisha Kalfa

Seasoned sales & purchasing manager - medical & dental supply industry

Deliver effective loyalty reward programs

HENRYs, High Net Worth Individuals

Medical & dental supply companies, financial advisors

H.E.C REWARDSCompany at Glance

Page 3: H.E.C rewards

04/10/2023 ® H.E.C Rewards 3

Shortfalls of existing rewards programs

LOW perceived value for end-customerFULL cost to company

Limited relevance

Mass market products

Not attractive enough to change customer behavior

REWARDS PROGRAMSThe Good, The Bad & The Ugly

Page 4: H.E.C rewards

04/10/2023 ® H.E.C Rewards 4

REWARDS PROGRAMSLower customer acquisition costs

• Cost of acquiring a newcustomer is 5-10 times morethan retaining an existing one

• Existing customers spend two-thirds more than new customers

• Rewards programs are widelydeployed among HNWIs andmedical and dental professionals

Page 5: H.E.C rewards

04/10/2023 ® H.E.C Rewards 5

H.E.C REWARDS - Far superior to existing gift cards or consumer rewards programs

Royalty based reward package

High value goods

Focus on luxury gift sets

A surprise luxury gift, keeps customers coming back for more

A one stop shop for all your rewards

Initial target markets • Qualifying medical and dental

professionals• HNWI ($250K+ under

management with investment advisory firms)

Page 6: H.E.C rewards

04/10/2023 ® H.E.C Rewards 6

H.E.C REWARDSCultivate a brand habit among high earners

Reach target customers with limited Ad spend

Extend reach into HNWI and HENRY network

Build brand awareness

Large volume orders

Page 7: H.E.C rewards

04/10/2023 ® H.E.C Rewards 7

H.E.C REWARDSComparison to existing programs

HEC Rewards

• $1500 reward package

• High value & element of surprise

Medical Professional

• $15,000 purchase of medical supplies

• $150 gift card

• Low value & limited relevance

Existing Rewards Program

Page 8: H.E.C rewards

04/10/2023 ® H.E.C Rewards 8

LARGE NORTH AMERICAN MARKET

Dentists: 220,000 (including the specialists) Average income of a dentist: $200K+

Physicians: 950,000 Average Salary for physicians: $200K+

Financial Services: High Value Client retention & New business Target individuals taking out $1M+ life insurance policies

Significant expansion opportunities – internationally &by targeting other professionals and high net worth clientele

Page 9: H.E.C rewards

04/10/2023 ® H.E.C Rewards 9

SAMPLE REWARD PACKAGESFour tiers

• Reward Package 1: Cologne,aftershave, box of chocolates($1,500 purchases)

• Reward Package 2: Cologne,aftershave, sunglasses, gum,toothpaste ($3,000 purchases)

• Reward Package 3: Perfume, sunglasses, box ofchocolates, cosmetic set, shampoo,deodorant ($6,000 purchases)

• Reward Package 4: bottle ofcologne, hand bag, luxury pen,box of chocolate…($12,000 purchases)

Page 10: H.E.C rewards

04/10/2023 ® H.E.C Rewards 10

GIFT BAGS

Page 11: H.E.C rewards

N O V E M B E R 2 0 1 3


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