HEINEKEN BEER CO.

Heineken Production Data

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2000 2005 2010 2013

Amstel

Miller

Heineken

MAIN FACTORY IN NETHERLANDS

• The main factory in the Netherlands, more than 1 million square meters of residential areas.

• Main factory larger than about 150 football stadiums.

Production Part

• We carefully select employees is our top priority.• Eyes, nose and taste very advanced capabilities

of 600 people are working for Heineken.

How to produce beer?

• Beer is produced from four simple ingredients. water, barley, hops and yeast

• At first, barley seeds are crushed and mixed with malt. The second step; boiled in a special liquid yeast is mixed with barley and malt.And transfering fermantation tanks.

• Final step; liquid is sent to bottled beer packaging servis.

Heineken brand’s founder Gerard Adriaan Heineken was founded a method of producing fruity yeast. This material was used in beer.Therefore; Heineken beer so very different from the others.

Advertising and Creativity

• We have creative bottle designs records.

• Advertising is very important for Heineken.

• Only 2013; to advertise more than 140 countries.

• Heineken has always been important in organizations.

• UEFA European League,Champions League and American Rugby.

Our award-winning bottle designs

Thank you for listening