Potty Cakes Visual IdentityLogos and Variations

Potty Cakes Visual IdentityTaglines

Acceptable Color Use

All colors may be used at 20%, 60% and 80% of thier values.

Potty Cakes Visual IdentityTypography

ABCDEFGHIJKLMNOPQRSTU

VWXYZ0123456789abcdefghi

jklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTU

VWXYZ0123456789abcdefghi

jklmnopqrstuvwxyz0123456789

Biffo

Myriad Pro

ABCDEFGHIJKLMNOPQRSTU

VWXYZ0123456789abcdefghi

jklmnopqrstuvwxyz0123456789

Myriad Pro Semibold Italic

Potty Cakes Visual IdentitySIzing and Placement of Main Logos

Potty Cakes main logo needs to always be in a 3x2 proportion. It can not be manipu-lated in any way shape or form. It must be presented on a white background. If placed over the top of an image, you may add a white outer glow as long as it does not exceed the 3x2 ratio.

Potty Cakes secondary logo can be placed on any light colored background.

Potty Cakes Visual IdentityUnacceptable Logo Use

Logo is anamorphically stretched beyond its proper constraints.

Tagline is placed above logo.

Logo has its colored altered.

Main logo is not on a white background.

Potty Cakes Visual IdentityMagazine Ad

Potty Cakes Visual Identity

PottyCakes

Everyone’s Favorite

1812 Park Ave.Tree City, IL 61554

Tim PotermanInternational Sales Rep

800-225-3920 ext. 893

timp@pottycakes.com

PottyCakes

Everyone’s Favorite Bakery Scented Urinal Cake

Stationary

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