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HeinePackaging

Date post: 28-Mar-2016
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Potty Cakes Visual Identity Logos and Variations Acceptable Color Use All colors may be used at 20%, 60% and 80% of thier values. Taglines ABCDEFGHI JKLMNOPQRSTU VWXYZ0123456789 abcdefghi jklmnopqrstu vwxyz0123456789 Potty Cakes Visual Identity Typography Myriad Pro Myriad Pro Semibold Italic Biffo
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Page 1: HeinePackaging
Page 2: HeinePackaging

Potty Cakes Visual IdentityLogos and Variations

Page 3: HeinePackaging

Potty Cakes Visual IdentityTaglines

Acceptable Color Use

All colors may be used at 20%, 60% and 80% of thier values.

Page 4: HeinePackaging

Potty Cakes Visual IdentityTypography

ABCDEFGHIJKLMNOPQRSTU

VWXYZ0123456789abcdefghi

jklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTU

VWXYZ0123456789abcdefghi

jklmnopqrstuvwxyz0123456789

Biffo

Myriad Pro

ABCDEFGHIJKLMNOPQRSTU

VWXYZ0123456789abcdefghi

jklmnopqrstuvwxyz0123456789

Myriad Pro Semibold Italic

Page 5: HeinePackaging

Potty Cakes Visual IdentitySIzing and Placement of Main Logos

Potty Cakes main logo needs to always be in a 3x2 proportion. It can not be manipu-lated in any way shape or form. It must be presented on a white background. If placed over the top of an image, you may add a white outer glow as long as it does not exceed the 3x2 ratio.

Potty Cakes secondary logo can be placed on any light colored background.

Page 6: HeinePackaging

Potty Cakes Visual IdentityUnacceptable Logo Use

Logo is anamorphically stretched beyond its proper constraints.

Tagline is placed above logo.

Logo has its colored altered.

Main logo is not on a white background.

Page 7: HeinePackaging

Potty Cakes Visual IdentityMagazine Ad

Page 8: HeinePackaging

Potty Cakes Visual Identity

PottyCakes

Everyone’s Favorite

1812 Park Ave.Tree City, IL 61554

Tim PotermanInternational Sales Rep

800-225-3920 ext. 893

[email protected]

PottyCakes

Everyone’s Favorite Bakery Scented Urinal Cake

Stationary

Web Icon