hello! SkinnyJeans® launches STELLARTM
IntroducingaNewLineofZodiac‐InspiredDenim
Usheringinthenewdecade,hello!SkinnyJeans®announcesalineofdenimwithanastrologicaltwist–StellarTMSkinnyJeans®.Inspiredbythezodiac,thejeansfeatureoneoftwelvesunsignsstuddedontothebackpocketinantiquebrassrivets.And,takingthecelestialthemeonestepfurther,thejeanscomewithaStellarGoldCardtohangfromakeychainorslipintoawalletforeasyaccesstoinspirationalinsightuniquetoaparticularsunsign.
Thenewlinerepresentsacollaborativeeffortbetweenthecompany’sfounder,CatherineHart,andauthorandastrologer,LizRose.Bothwomen,CalifornianativeswhohavehomesinNYC,hadthesamevisionforthisline–discreet,aestheticallyappealing,inspirationalandfun. “Buttimeless,too,”saysMs.Rose.“Eventhoughourcultureisexperiencinganupswinginastrologyatthismoment,it’snotatrendysubject.Andthetwelvesymbols,datingbackthousandsofyears,haveenduringallure.”
MoreinnovativewasthecreationoftheStellarGoldCardkeychain,adornedwithcrystalsorsemi‐preciousstonesassociatedwithaparticularsunsign.WhencomposingthetextdestinedfortheGoldCards,Ms.Roseaimedtoenlighten,inspireanddelight.Eachsigncomeswithitsownmantra,too.
Still,buyersarenotlimitedtowearingtheirownzodiacsigns.Basedonfriends’feedback,Ms.Roseanticipatesfemalestosportthesunsignthatbelongstotheirboyfriend,husbandorthemalethatappealstothem,too.
Butwhoknows.Muchseemstodowithluckandtiming,likethefortuitousmeetingofMs.HartandMs.Roselastautumn,whichmightbesummedupbytheAquarianmantra:Expecttheunexpected.
Theydid,andtheresultwasthebirthofStellarTMSkinnyJeans®.
Aboutthecompany:hello!SkinnyJeans®,foundedinNewYorkCityin2006,hasappearedincountlessTVshows,magazinesandnewspapers,likeTheDoctors,InStyleandtheLATimes.Itsjeansarebestknownforcreatingtheillusionofbeingthinnerandareavailableinboutiquesthroughoutthecountryandonlinewww.skinnyjeans.com.