Help and guidance

• Groups of 3• Choose one advert each making sure they are

from different FORMS AND STYLES• For example: • Person 1: surreal and anti realist narrative

(Cadburys gorilla advert)• Person 2: Dramatic and realist narrative (NSPCC)• Person 3: Advert series, which is humorous (BT

adverts)

Codes and Conventions of TV Adverts

By John Warner, Jerry Small and Sam Cooper

Make the PowerPoint engaging – add picture of your adverts

Importance of TV adverts

John Warner can read this out

Codes and conventions

Discuss how all TV adverts and different codes and conventions in order to sell a product and how they must suit the correct TA and be on at a certain time and between certain programmes

Jerry Small can read this out

1st TV advert – Name of it

• Add a YouTube link so we can all watch it• Discuss when it was aired and who made it –

For example – The gorilla Cadbury advert was produced by a company called Fallon

• Discuss the form and style - surreal and anti realist narrative for example

Codes and conventions

Lighting

Codes and conventions - Camera

Camera angles and shots

Codes and conventions - Iconography

Colour usedFonts

Logos used

Sound and music

You can talk about why the song was used / celebrity song / well known song / commissioned for the advert and what meaning does the song bring to the advert?

Add links to the song and the original song if there was one

Editing in Advert

• Add clips of different sections of the advert and discuss the editing style. What impact does it have on the audience?

Hidden and overt messages

• Add screen shots of hidden messages or speech of when the advert tells you that ‘you will look better if you wear this’

• Are there any hidden messages in your advert? For Example; Will you become pretty if you use the product? Will you fit in if you use the product? Have they used a celebrity to sell the product? If so – why? What do they represent?

Hidden and overt messages 2

• Add screen shots of hidden messages or speech of when the advert tells you that ‘you will look better if you wear this’

• Are there any hidden messages in your advert? For Example; Will you become pretty if you use the product? Will you fit in if you use the product? Have they used a celebrity to sell the product? If so – why? What do they represent?

Characteristics of products or services

• Benefits offered• Advantages over other similar products• Unique selling proposition (USP) (this is

important)• Lifestyle appeal• Brand identity

Again – add screen shots and clips so we can SEE what you are discussing

Characteristics of products or services 2

• Benefits offered• Advantages over other similar products• Unique selling proposition (USP) (this is

important)• Lifestyle appeal• Brand identity

Again – add screen shots and clips so we can SEE what you are discussing

Target audience

• Standard Occupational Classification • Psychographics• Geo-demographics by age; by gender

• Add graphs and pie charts and illustrations of the type of person who would buy this product and ALWAYS explain WHY!!!

Repeat this process another two times for the other two adverts

Any questions

• Sam Cooper to answer the questions (3rd person in group)