Helping employees quit smoking
Employer Webinar
Programs and strategies focusing
on tobacco cessation
3 3
Workplace impact of tobacco use
▪ Employees who take four 10-minute smoking breaks a day
actually work one month less per year than workers who
don't take smoking breaks.4
3
1 Centers for Disease Control and Prevention website: Smoking & Tobacco Use 2008 cdc.gov 2The association of health risks with
workers' compensation costs.. 3 Impact of smoking status on workplace absenteeism and productivity. 4Americans for NonSmokers'
Rights. 5Journal of Occupational and Environmental Medicine 2003
An American
Productivity Audit
found that tobacco use
was a leading cause of
worker lost production
time — more than
alcohol abuse or family
emergencies.5
• Yearly smoking-related productivity losses were
around $97 billion 2000-2004.1
• Yearly smoking-related health care costs were around
$96 billion 2000-2004.1
▪ Business pay an average of $2,189 in workers’
compensation costs for smokers, compared with $176
for nonsmokers.2
▪ On average, smokers miss 6.16 days of work per year
due to sickness compared to nonsmokers, who miss
3.86 days of work per year.3
4 4
“The hardest thing I’ve ever done”
Quitting smoking is hard.
▪ Most smokers are dependent on nicotine. Within 10 seconds of
entering the body, the nicotine reaches the brain.1
▪ Nicotine dependence is the most common form of chemical
dependence in the US.2
1: Betobaccofree.gov 2: American
Society of Addiction Medicine. 3:
Centers for Disease Control and
Prevention. Quitting Smoking Among
Adults—United States, 2001–2010.
Approximately 69% of smokers want to quit
completely.3
Percentage of adult smokers who stopped
smoking for more than 1 day in 2010 because they
were trying to quit3:
52.4% of all adult smokers (23.7 million people)
62.4% of smokers aged 18–24 years
56.9% of smokers aged 25–44 years
45.5% of smokers aged 45–64 years
43.5% of smokers aged 65 years or older
5 5
Strategies Tobacco Cessation in the workplace
• Step 1: Determine tobacco-use
policies/smoke-free environment
• Step 2: Provide health education
– Newsletters, articles, posters,
etc
• Step 3: Utilize local resources
• Step 4: Promote programs
available to members via their
health plan
▪ Online Program
▪ Programs for extra support
5
6 6
Step 1: Tobacco-free workplace policy
▪ Create a tobacco-free workplace – make it
company policy that no tobacco is allowed on
the property or in company vehicles
• If you do designate a smoking area, make
sure it’s far away from entrances or heavy
traffic areas.
• The Centers for Disease Control, American
Cancer Society and National Business
Groups on Health all have sample tobacco
policies
• The American Cancer Society has sample
tobacco policies.
▪ Offer wellness credits on health insurance for
employees who complete stop smoking
programs or certify that they are tobacco-free
6
7 7
Centers for Disease Control: Creating a tobacco-
free workplace
•This toolkit describes how others in federal or nonfederal
workplaces can plan and implement a TFC policy and
evaluate its success. The toolkit describes and guidance for
the following project phases:
▪ Assessing Need and Interest
▪ Planning
▪ Promotion
▪ Implementation
▪ Evaluating Success
7
8 8
Step 2: Offer education and resources
8
Time Well Spent:
Wellness education
at your fingertips
9 9
Time Well Spent: Posters, fliers and more…
9
10 10
Step 3: Utilize local resources
•Check with local resources for smoking cessation
▪ Local hospitals or health care practices often offer smoking
cessation clinics
▪ Local chapters of the American Lung Association or American
Cancer Society offer support groups and education.
▪ Promote state-based QuitLine
• NAQUITLINE.ORG
10
11 11
Step 4: Promote programs available through your
health plan
• Digital Health assistant
• SpecialOffers
• Future Moms and ConditionCare
• Healthy Lifestyles: Tobacco Free
• EAP: Live Tobacco Free
11
12 12
Online Tool: Health Assistant
12
The Health Assistant can help members
stop smoking by helping them set goals,
create weekly plans and track their
progress. Members create personalized
activity plans with personally selected
activities that will help them succeed in
reaching their goals to stop smoking.
• Available to members that register on our
member portal.
• Online support emulates coaching
• Trackers to monitor goal progress.
• Access to message boards to connect
with others who are trying to quit.
13 13
Health Assistant Member experience
•Members select their goals, choose activities and create & edit their plan.
▪ Plan will be made of activities that can be edited for intensity levels: Easy, moderate or challenging and frequency to complete in a week.
▪ Users can choose new activities and continue to rate activities they like or dislike to be included in the plan over time.
•To help members meet their goals:
▪ Track their progress
▪ Learn More:
▪ Connect with a community
▪ Personalized messaging: Provides encouragement and support ongoing engagement.
13
14 14
Online Resource:
•SpecialOffers features members-only
discounts available for a variety of
health and wellness products and
services
▪ 40% off selfhelpworks: Discount on Living
Free video training program.
• 12 sessions delivered by a certified instructor
▪ 5% off Drugstore.com: Discounts on stop
smoking aids
• Gums, lozenges, smokeless inhalers
• Nicotine patch, therapy magnets
14
15 15
Future Moms and ConditionCare
▪ If a ConditionCare or Future Moms participants
is identified as a tobacco-user, goals may be
established around a quit date.
▪ During the Assessment, nurses will assess the
member’s readiness to change and can offer
support through coaches specializing in
tobacco cessation.
▪ Nurses will also refer members to available
resources including other programs available
and local resources.
15
16 16
Healthy Lifestyles Tobacco Free
• Healthy Lifestyles Tobacco Free is a smoking cessation program designed to help
your employees quit smoking and stay quit for good. The program provides your
employees with expert counseling by phone, through the web or both to help
employees set a quit date, select the right medication, get encouragement from
fellow quitters and track their progress.
▪ Personal Coaching — team-based phone coaching from qualified
professionals using the newest behavior change principles.
▪ Quitting Tools — fully integrated platform designed specifically to support
tobacco cessation and other aspects of health and well-being.
▪ QuitNet Community — support from online Quit Buddies.
▪ QuitGuide — comprehensive guide to quitting smoking.
▪ Milestone Celebrations — individual success celebrations like the number
of days quit.
▪ Nicotine Replacement Therapy (NRT) — employers have the option of
including a full cycle of NRT to the program components.
16
17 17
Healthy Lifestyles Tobacco Free:
QuitNet Tools
• Access to QuitNet, the world’s largest
“stop smoking” community – 10,000
new members every month!
• More than 15 years providing evidence-
based web support
• Highly personalized content based on
user’s Stage of Change
• Intensive social support from a global
community of quitters
• Online counseling by trained tobacco
cessation specialists
• Quit medication selection and
compliance support via Counselor
• Long-term relapse prevention with
lifetime web support
Tobacco Free offers the most comprehensive, personalized smoking
cessation program in the market.
18 18
Live Tobacco Free through EAP
This program takes a unique, personal approach to kicking the tobacco
habit for good. Employees can call or instant message a specially trained
coach, who can help them:
▪ Understand triggers that cause them to smoke
▪ Manage their weight and personal fitness goal as they relate to tobacco
cessation.
▪ Live better and gain control of their health, using positive motivation.
Plus, the program includes:
▪ 10 interactive sessions to help break the emotional and physical ties to
tobacco.
▪ Tobacco cessation tip sheets for avoiding and dealing with the stress that
may come with quitting.
▪ Web resources 18
20 20 20
QUESTIONS ?
Please use the Question box on the right hand
side of the webinar
21 21
• Anthem Blue Cross and Blue Shield is the trade name of: In Colorado: Rocky Mountain Hospital and Medical Service, Inc. HMO products underwritten by HMO Colorado, Inc. In
Connecticut: Anthem Health Plans, Inc. In Indiana: Anthem Insurance Companies, Inc. In Kentucky: Anthem Health Plans of Kentucky, Inc. In Maine: Anthem Health Plans of
Maine, Inc. In Missouri (excluding 30 counties in the Kansas City area): RightCHOICE® Managed Care, Inc. (RIT), Healthy Alliance® Life Insurance Company (HALIC), and HMO
Missouri, Inc. RIT and certain affiliates administer non-HMO benefits underwritten by HALIC and HMO benefits underwritten by HMO Missouri, Inc. RIT and certain affiliates only
provide administrative services for self-funded plans and do not underwrite benefits. In Nevada: Rocky Mountain Hospital and Medical Service, Inc. HMO products underwritten by
HMO Colorado, Inc., dba HMO Nevada. In New Hampshire: Anthem Health Plans of New Hampshire, Inc. In Ohio: Community Insurance Company. In Virginia: Anthem Health
Plans of Virginia, Inc. trades as Anthem Blue Cross and Blue Shield in Virginia, and its service area is all of Virginia except for the City of Fairfax, the Town of Vienna, and the area
east of State Route 123. In Wisconsin: Blue Cross Blue Shield of Wisconsin (BCBSWi), which underwrites or administers the PPO and indemnity policies; Compcare Health
Services Insurance Corporation (Compcare), which underwrites or administers the HMO policies; and Compcare and BCBSWi collectively, which underwrite or administer the POS
policies. Independent licensees of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and
Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.
• Anthem Blue Cross is the trade name of Blue Cross of California. Independent licensee of the Blue Cross Association. ®ANTHEM is a registered trademark of Anthem Insurance
Companies, Inc. The Blue Cross name and symbol are registered marks of the Blue Cross Association.
• Blue Cross and Blue Shield of Georgia, Inc. is an independent licensee of the Blue Cross and Blue Shield Association. The Blue Cross and Blue Shield names and symbols are
registered marks of the Blue Cross and Blue Shield Association.
• Services provided by Empire HealthChoice HMO, Inc. and/or Empire HealthChoice Assurance, Inc., licensees of the Blue Cross and Blue Shield Association, an association of
independent Blue Cross and Blue Shield plans.