Villgro KenyaHealthcare Innovation Challenge

Helping Hands Presented by

Anthony MicheniOn Friday 29th January 2016.

Background Solution to healthcare challenges faced by

sick, terminally ill, and elderly people. Hybrid social enterprise that tackles the

needs of both the rich and the poor.From an idea to a problem-solving entity.In 5 years, Helping Hands will be fully

equipped, with an established centre, and able to fund the foundation.

The problem Only 3 out of 10 terminally ill Kenyans are

able to comfortably access quality home healthcare.

65% of Kenyan families do not have the time or resources to adequately give care to their elderly parents or grandparents.

Our solution Through Helping Hands Home HealthCare we

connect Kenyans with licensed nurses and trained caregivers who provide adequate support and comfort to terminally ill, elderly and disabled persons. 50% of the profits support poor elderly and terminally ill people.

Through Helping Hands foundation, we identify and carefully select the most vulnerable poor elderly and terminally ill people to be cared for and supported at no cost.

Product-market fit Increased terminal illnesses.Alternative healthcare management.Support for poor elderly and terminally ill

persons.Job creation.

Alternatives and competition Homecare agenciesMedical practitioners Private caregiversHospitals/Health centersFamily support Helping hands is the ONLY social enterprise

in Kenya with a model that has home healthcare solutions for both the rich and the poor.

Social impact Increased number of terminally ill people

access quality healthcare at home.Continued support and care for poor elderly

people.Employment opportunities.Improved health.Dignified living and comfort for sick people at

home.

The model

Helping Hands Home Healthcare Helping Hands Foundation

Customer segment Families with sick and terminally ill people considering home based care. Families with elderly people looking for caregivers to provide care and

companionship. Families with disabled persons looking for daily support. Hospitalized patients requiring personalized care. Families considering taking sick, terminally ill, and elderly persons for

palliative care in a nursing home.

Channels… Caregivers and nurses. Physiotherapists Doctors volunteers. Hospitals Home nursing care facility.

Value proposition Cost-effectiveness (reduced cost). Assured, reliable, quality and professional healthcare. Family members continue with their normal lives. Home environment hence quick health improvement. Treatment comes near home thus reduced movement.

Market survey…Study of behaviors of aged and terminally ill people at home. The most preferred place or environment for nursing care.

Pricing unit…One patient – ksh. 10.000 – 20,000 Per monthOne Nurse – ksh 15,000 – 30,000 per month

Market size Over 4 million people are terminally ill.5.5 million elderly persons (60 years and

above).

Testimonial “Fast, friendly and holistic services that have

helped improve the health of our father. Helping Hands indeed. We won’t mind to recommend you to friends. Thank you.” – Jane Mwende

Progress Created impact to 26 terminally ill and elderly

people.

Provided job opportunities to 6 nurses and 35 nurse assistants(caregivers).

Health improvement.

Funds raised…

14,076 $ - Revenue generated(clients)

170$ grant - Registration with nursing council of Kenya.

Funding requirements 10,000$ – the next 12months

Purchase of all necessary home healthcare equipments.

Extensive marketing.

50,000$ - 3 years

Establishment of a home nursing care facility.

Training school for caregivers.

Match fundraising plans;

Increased business, investors, donations, well wishers, venture capital.

Team bios Founder and Chief Executive Officer Anthony Micheni – 7 years experience in home healthcare industry. Bachelor of

development Studies, 2014. Diploma in Community Health and Development, 2010.

Co-Founder , Head of Nursing and Skills Development Ian Kimathi – 3 years experience in clinical and community health nursing.

Currently pursuing, Bachelor of Science in Nursing. Diploma in Clinical and Community Health Nursing.

Operations Manager Jane Nyawira – 1 year experience in Community Health Nursing. Diploma in Kenya

Registered Community Health Nursing.

Marketing Director and Innovation Development Denis Murangiri- 4 years in community service targeting orphans and vulnerable

children and households. IT expert. Diploma in computer science, Measure Evaluation M&E fundamentals course, Certificate in Home based care.

Category Identified Risk

Risk Level (High /Low/Medium)

Mitigation Plan

Problem/Solution Fit Local alternatives

Medium Quality services

Product/Market Fit Slow adoption

Medium Creating value

Product Development Resources High Diversifying income sources

Business/Revenue Model

Revenue fractuations

High Diversification

Team Vulnerable to malpractice

Low Intensive training

Follow-On Funding Unguaranteed

High Seek investors

Scale and Sustainability Work force and funds

Low Diversifying income sources and training personell

Risks

Thank you!