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Helping Teens Find “Mad Cool” Doctors: Teens in NYC Mobile App
Allyna B. Steinberg Richard Mayanja
Alexis Santos-Vimos
New York City Department of Health & Mental Hygiene
Sixth Annual Conference on Youth + Tech + Health
April 7,8 & 9, 2013 San Francisco, CA
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Teen Sexual & Reproductive Health in NYC
• Pregnancy rates are declining but… – Higher than US average – Majority are unintended
• STI rates are high • Dual protection* is low
– Less than 11% at last sex (NYC YRBS, 2011)
* using condoms + other birth control together
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Teens in NYC Program • Part of a mutli-faceted approach to
reduce unintended pregnancy
• Provide teens with the information, skills and resources to make healthy, informed decisions about their sexual and reproductive health
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Teens in NYC Program • Provider assessments
– Began in the South Bronx in 2006; citywide in 2010
– Clinical Assessment & Teen Mystery Shopper Calls
• Preferred referral guide – Print, online*, via 311, mobile app – 60 qualifying health care providers
* Search Adolescent Sexual Health at nyc.gov
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Teens in NYC Provider Criteria • Available online • Endorsed by state health
department, city public hospital system, and local chapters of professional organizations: – American Academy of Pediatrics – Academy of Family Physicians – Society for Adolescent Health and
Medicine
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Teens in NYC Mobile App • Released January 2013; public launch pending • Collaboration
– Bureau of Maternal, Infant & Reproductive Health
– Bronx District Public Health Office – Bronx Teens Connection &
its Youth Leadership Team – Division of Informatics & Information
Technology – Bureau of Communications
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Teens in NYC Mobile App 1. Locate clinics 2. Increase knowledge of service
confidentiality and affordability 3. Prepare to use condoms +
other birth control together 4. Prepare to access services
Youth Involvement
• App development
• Video development (“What to expect” section)
• Usability testing
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Usability Testing • Liked “look and feel” • Easy to navigate • Video content held their
attention • Opportunity to learn in
private • Teens said their friends
would download and use
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Teens in NYC Promotion
• Trailer & ads
• Social media, email blasts
• Radio
• Print & online materials
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Teens in NYC Evaluation • Distribution
(print copies, web hits, 311 calls, app downloads)
• App analytics
(searches, Facebook shares)
• App user survey (demographics, utility, intention to seek care)
Special thank you to all the youth
and staff that worked on the Teens in NYC Mobile App!
For more information, contact:
Allyna Steinberg, [email protected]
Richard Mayanja, [email protected] Alexis Santos-Vimos, [email protected]
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