REGISTER TODAY! www.FPATransformation.com • 1-800-882-8684 • [email protected]The Only Finance Event Designed to Elevate Your Ability to Co-Pilot Business Performance through an Action-Orientated Perspective in Financial Planning JASON CHUKEL Global FP&A Leader GE DIGITAL OZGUR KILIC Head of Business Planning & Analysis ALCON, A NOVARTIS COMPANY CRISTINA TATE Senior Finance Director, HPE Software FP&A HEWLETT-PACKARD ENTERPRISE DAVID COOPERMAN Senior Director of FP&A HUNTER DOUGLAS LAURIE BROWN Senior Finance Director of IBP and Business Performance Management GENERAL MILLS Peer Benchmarking: Take advantage of 9+ hours of deep dive workshops and case studies detailing FP&A wins Helping You to Cut Costs without Cutting Corners Develop a Best-in-Class FP&A Team: Learn the analytical skills, the multidisciplinary functional expertise, and how to “speak business” to advance your FP&A profile May 23–25, 2016 · DoubleTree by Hilton Hotel Dallas - Market Center From Governance to Guidance: Improve your analytical speed to market, identify leading indicators, and automate reporting to increase your bandwidth for agility Sponsors: Sponsored by the Association for Financial Professionals ®
The Only Finance Event Designed to Elevate Your Ability to Co-Pilot Business Performance through an Action-Orientated Perspective in Financial Planning
JASON CHUKEL Global FP&A Leader
GE DIGITAL
OZGUR KILIC Head of Business
Planning & Analysis
ALCON, A NOVARTIS COMPANY
CRISTINA TATE Senior Finance Director,
HPE Software FP&A
HEWLETT-PACKARD ENTERPRISE
DAVID COOPERMAN Senior Director of FP&A
HUNTER DOUGLAS
LAURIE BROWN Senior Finance Director
of IBP and Business Performance Management
GENERAL MILLS
Peer Benchmarking:
Take advantage of 9+ hours of deep dive workshops and case studies detailing FP&A
wins
Helping You to Cut Costs without Cutting Corners
Develop a Best-in-Class FP&A Team:
Learn the analytical skills, the multidisciplinary functional
expertise, and how to “speak business” to advance your
FP&A profile
May 23–25, 2016 · DoubleTree by Hilton Hotel Dallas - Market Center
From Governance to Guidance:
Improve your analytical speed to market, identify leading indicators, and automate reporting to increase your
bandwidth for agility
Sponsors:
Sponsored by the Association for Financial Professionals®
Sponsored by the Association for Financial Professionals®
As finance executives, you’re probably all too familiar with the challenges outlined above. You understand that the directive for FP&A to drive business performance is paramount, but perhaps you struggle with specific scenarios or how to be more clinical in your analytics approach.
IQPC’s FP&A Transformation Forum is your answer to breaking through the reporting plateau.
This program is dedicated to revolutionizing your financial planning and analytics processes, stressing three key areas where FP&A has the greatest potential to “move the needle”: operations, commercial profitability, and workforce optimization, while in-depth case studies detail the impacts that FP&A have made in each of those arenas. Moreover understanding the critical role that technology plays in a successful transformation, our experts will speak to the tools and processes that they have tested and refined through their FP&A journey.
Ready to bridge the gap between dependency on historical data and forward-facing strategic thinking? Then join us in Dallas this May 23–25 to elevate your FP&A skillsets!
I look forward to welcoming you in Dallas—
Jenny Chen Program Director Finance IQ
2016 Program Highlights
Don’t Miss This Opportunity
To Network With Finance Executives From A Cross-Sector Of Industries, Including:
Staff buried in basic duties
Insufficient access to operational metrics
Insufficient knowledge of business strategy and dynamics by finance staff
62% 31%
27%
Think you have what it takes to handle the hot
seat? Don’t miss our interactive roundtables
where our audience will have the opportunity
to chime in alongside our experts
What are the most vexing barriers to improving FP&A’s value to the business?
How best-in-class finance functions are structured: after an M&A, before an IPO, or after a reshuffling of your business portfolio
Rise above your functional expertise—from generating data-driven presentations to learning the language of your business partners
How to tackle challenges in systems architecture and simplifying processes and tools
How well-aligned is the current FP&A model with the pace and needs of unfolding business strategy?
Segment CFOs, Controllers, Treasurers, Global Heads, SVPs, VPs, Directors, Managers, and Analysts of:
· Accounting
· Budgeting & Purchasing
· Business Performance Management
· Corporate Finance
· Corporate Planning & Analysis
· Finance Integration
· Finance Transformation
· Financial Analysis
· FP&A
· Operations Finance
· Sales Forecasting & Budgeting
· Strategic Financial Management
Continued Challenges To Effective FP&A Utilization*
31% Poorly aligned, but tolerable for now
38% Adequately aligned
“We’re trying to get to a single version of the truth.”
“We want to move away from the million spreadsheet march.”
10:00 AM WORKSHOP A: Developing Junior Talent into Future FP&A Leads
As more organizations seek to expand their FP&A capabilities, the talent gap looms ever closer: the analytics skills of junior finance associates may not be lacking, but their knowledge of end-to-end business processes are often not fully realized. This workshop will look at opportunities to close this gap, including:
· Explicit training—examining business cases with a critical eye to teach finance associates how to translate them into the right analysis that isolates the problem and support the field in its decision making
· Rethinking your hiring profile: consider bringing in strategy candidates, and purely analytics-focused talent, who come unencumbered with the knowledge of accounting rules
Ozgur Kilic Head of Business Planning & Analysis Alcon, a Novartis Company
12:00 PM Networking Lunch
12:45 PM WORKSHOP B: FP&A Bootcamp—Building Foundational Capabilities to Enable an Analytical Organization
With CFOs increasingly counting on their FP&A teams to act as strategic business partners to their organization’s heads of businesses, providing indispensable financial insight on new markets, new products, and other growth-inducing activities; many fledging FP&A functions are too often under pressure to “deliver the numbers,” and neglect to flesh out both short and long-term goals for their analytical capabilities, or develop a clear roadmap to get there. Join this workshop to learn how to:
· Optimize descriptive reporting: getting the ‘basics’ right—from overcoming system fragmentation to determining which KPIs will pull the right levers
· Position your FP&A function for maturation to predictive, and ultimately, prescriptive analytics to enable portfolio and strategic planning in an analytically agile organization
· Help decision makers understand the underlying assumptions and analytical framework of the data they receive
· Leverage technology—how EPMs support your FP&A initiatives to manage business performance
David Cooperman Senior Director of FP&A Hunter Douglas
2:45 PM Afternoon Refreshments Break
3:00 PM WORKSHOP C: How to Translate Transactional Drivers into Leading Indicators
The shift from taking action after the fact, as dictated by lagging indicators, to a proactive, forward-facing approach, informed by leading indicators, is the goal of many a FP&A function. But just as often the question of how to successfully identify, and incorporate, these leading indicators into your business operations stumps the best teams. Join this workshop to:
· Identify methods to enhance the effectiveness of your budgets and forecasts by integrating leading indicators into these processes
· Accelerate revenue growth by focusing on the key revenue drivers
· Utilize metrics to align resources and improve results
· Drive efficiencies within business operations and avoid surprises
Brendon Wanebo Vice President of Finance–FP&A National Multiple Sclerosis Society
9:15 AM OPENING KEYNOTE: Forward-Facing Trends in FP&A for 2016 and Beyond
As more CFOs look towards an enterprise-wide solution that enables an organizational shift from decisions based on historical data to forward-looking analysis, FP&A is poised to facilitate that transformation and provide greater transparency throughout the organization. This session will examine relevant BI trends and practices that will impact FP&A in the next year to 18 months, including:
· Variance analysis that enable CFOs to accentuate positive trends and steer away from negative trends
· EPM technology as a platform to collect, aggregate, and synthesize information from many disparate sources to support individual enterprise business process requirements
· A continuous budgeting environment (i.e. rolling forecasts) vs conventional annual budgets
Richard Valenstein Vice President of Finance Toyota Motor Sales, U.S.A., Inc.
10:00 AM CASE STUDY: Location Strategy—Driving Change Through Analytics
Many companies are striving to reduce costs by moving work offshore, or to an outside vendor, but too often these decisions are made by individual business units, or regional offices, without consulting, or coordinating, with corporate. Developing an enterprise-wide offshoring strategy requires a high level of centralized analysis, as well as input from all business units. Learn how Northern Trust approached this challenge and developed a framework to:
· Identify the financial benefits (e.g. cost savings from salary arbitrage) to be achieved by shifting work across regions to align the total number of employees in a region with the target percentage for that location
· Create a common analytical framework for individual business units to standardize their FP&A practices
· Identify roles or functions that are the best candidates for co-location or migrating to regional hubs
· Refine the planning and analysis process to give decision makers the actionable data they need to set strategic goals around the purpose of each location, employee growth, and pace of future migrations
Cory Sandrock Head of Planning & Analysis, Corporate Services Group Northern Trust
10:45 AM Morning Coffee Break
11:15 AM Shepherding IPO-Readiness and M&A Integration
Having been intimately involved in every step of the merger of 3 companies to create Cushman & Wakefield over the past 18 months, Bill offers his insights on combining operating rhythms and integrating systems within FP&A. He will discuss:
· Navigating the system landscape of M&A
· Shepherding organizational changes—moving from an in-country, global finance model to a hub model—to position the organization as public-ready
Bill Knightly Global Head of FP&A Cushman & Wakefield (Invited)
12:00 PM PANEL: The FP&A Career Trajectory As an FP&A executive, have you ever struggled to explain what
role you fulfill within your organization to friends and family? Do your co-workers outside of finance still perceive you as, ‘like an accountant?’ Moreover, have you ever wondered where your career might take you? Hear from your peers on the roles that FP&A prepares you for, and the skillsets you need to develop, including:
· Whether an accounting background is overrated or still relevant?
· FP&A’s relation to the Controller
· FP&A’s relation to the Treasury
Oscar Castro CFO and Head of Global Strategic FP&A Solera Holdings, Inc.
DEEP DIVE ROUNDTABLES Delegates will have the opportunity to rotate through 3 mini
focus groups that will ‘crowdsource’ best FP&A practices to optimize business performance in key disciplines
1:40 PM Roundtable 1: FP&A and Operations Chris Coy
Director of Financial Planning, Forecasting & Reporting GameStop
Jason Chukel Global FP&A Leader GE Digital
2:15 PM Roundtable 2: FP&A and Commercial Profitability
David Quinn SVP; Head of Corporate Financial Planning and Analysis Bank of the West
2:50 PM Roundtable 3: FP&A and Workforce Management
Ozgur Kilic Head of Business Planning & Analysis Alcon, a Novartis Company
3:20 PM Afternoon Refreshments Break
3:45 PM CASE STUDY: Formulating a Formal Vision of Business Strategy Through the FP&A Lens
FP&A is a client-facing role—whether internally or externally—that requires being close to the business in order to establish credulity in your opinion(s) about business initiatives, then
formulating a plan for those initiatives and melding them into budgets. This session will examine:
· What FP&A can contribute to bend the curve of the business trajectory to the better
· Communication styles to emphasize the executability and initiative-orientation of a finance strategy.
· An action-orientated perspective in determining business strategy versus an analysis-driven, or presentation-oriented style
4:30 PM An Optimized FP&A Team in Action With over two decades in the financial space, Heidi Nadler
has seen a diversity of FP&A functions across a number of organizations. Today she is an ardent champion of improving the governance of, and discipline within, finance organizations, with a focus on freeing up senior team to do ad hoc analysis. This session will look at:
· How to address internal clients, and business units, all demanding slightly different versions of a report, and moving towards a standardized, optimized, reporting package that can be adjusted for business units, or time periods, or regional parameters
· The differences between KPI and metrics
· Navigating the challenges of the availability of non-financial data
Heidi Nadler SVP of Finance–Global FP&A John Wiley and Sons (Invited)
5:15 PM Close of Main Conference Day One
“Helpful to blend presentations and align with vendor offerings.
I was able to get some solid references to look at automation.”
–J. Krawczynski, Rogers Corp.
Stay Connected!
Visit www.FPATransformation.com for the latest resources including whitepapers, speaker interviews, and presentations. All content is free, available 24/7, and new content is added regularly.
What Attendees Say about Our Finance Transformation Series:
9:15 AM KEYNOTE PANEL: FP&A Transformation—Moving from Governance to Guidance
Industry sentiments on FP&A are moving from an emphasis on the “governance” of established, formal, repeatable procedures (i.e. ensuring people are hired in accordance with company policy, employees are paid on time, that the company’s accounts are accurate, and in compliance with regulations, etc.) to providing more “guidance” on key business initiatives and how to generate incremental shareholder value year over year. This panel will discuss:
· Opportunities to partner with line managers to examine previously opaque drivers of performance
David Quinn SVP and Head of Corporate Financial Planning and Analysis Bank of the West
Laurie Brown Senior Finance Director of IBP and Business Performance Management General Mills
10:00 AM Instilling a Culture of Financial Rigor While Supporting a Once in a Generation Business Transformation
General Electric (GE) is currently undergoing a wholesale transformation in an effort to become the world’s premier Digital Industrial company. In the process, this company of 350k+ employees, which operates in over 150 countries, is building a $15B Digital business powered by Predix—a newly built platform for the Industrial Internet. Maintaining financial rigor and discipline in a business unit that operates like a start-up in a parent company known for its financial rigor and predictable results is a continuous challenge. This session will examine:
· The outsized role of FP&A in driving strategic investment and business decisions
· How to overcome challenges in planning/forecasting when strategic decisions are continuously being made
· Managing through uncertainty and adapting FP&A processes in changing business circumstances
· How to be an advocate for change and drive cultural transformation
Jason Chukel Global FP&A Leader GE Digital
10:45 AM Morning Coffee Break
11:15 AM How to Get the Biggest Bang Out of Your Big Data
Big data provides organizations with a volume, velocity, and variety of data that was previously inaccessible. Organizations that capitalize on this data to better understand their customers, competitors, marketplace—and overall controls and risk management—will gain the competitive advantage. This session will explore emerging trends, and challenges, that impact the ability of an organization to utilize Big Data in its FP&A function, including:
· Impactful trends affecting the utilization of Big Data in the finance function
· Factors to be considered in determining whether Big Data is right for your organization
· Ways in which organizations are capitalizing on Big Data to gain competitive advantage
Heath Simpson SVP, Corporate Development, Strategy and FP&A Frontier Communications
12:00 PM Networking Lunch
1:00 PM FP&A: The Advance Scout for New Products and Markets
This session will examine the ways in which FP&A influences the development of new products, customer retention practices, and new market launches. Processes discussed include:
· Evaluations of business cases for new products and services, as well as investment optimization analytics for product launches, entrance to new distribution and markets
· Test market new products in limited settings, or featuring multiple options, to determine which are preferred by specific customer segments.
· Pricing structures and market penetration analysis
Oscar Castro CFO and Head of Global Strategic FP&A Solera Holdings, Inc.
1:45 PM CASE STUDY: Operating System Transformation—Leveraging FP&A Across a Multi-Industrial Organization
Founded in 1920, International Telephone & Telegraph rose to prominence in the 60s and 70s as the archetypal conglomerate whose portfolio at one time held 350+ companies, including
Sheraton hotels, Avis Rent-a-Car, and Hartford Insurance. Then, in a bid to focus on growth as a global manufacturing giant in specialty components, the company underwent a series of restructuring through divestitures in order to make the business more manageable. This session will look at how ITT navigated the process of consolidation and transformed into a specialty components manufacturing giant with annual revenue over 2.7 billion; highlights include:
· How to refine FP&A capabilities and foster a nuanced understanding of business drivers to enable agile and efficient decision-making processes
· The role of FP&A in the culture transformation: champion accountability as way to promote sustainable performance
· Changing the perception of corporate FP&A to improve business performance and foster intra-business partnerships
· FP&A as a driver of efficient strategic dialogue
Emmanuel Caprais Vice President of Strategic and Financial Planning ITT
2:30 PM Driving Commercial Excellence and Profitability Through Analytics
FP&A skills lend themselves to a strong foundation for broaching complicated pricing and product viability analyses. Best-in-breed FP&A practitioners understand that functional expertise is not enough; a solid grasp of the language of your business partners is equally critical. This session will explore methods for leveraging your core finance and FP&A skills to transform into a commercial partner, including discussions of:
· A framework for devising an effective pricing strategy
· Tools to enhance product profitability
· The role of analytics and metrics in pricing
Unnati Gupta Strategic Pricing Leader Bank of Montreal (BMO)–Transportation Finance
3:15 PM Afternoon Refreshments Break
3:45 PM Reevaluating the A in FP&A: Why Context Matters As Much as the Metrics Themselves
Unintended domino effects are a real danger when there is a singular focus on finding drivers that will “pull the levers” of business: do you have a solid grasp of the synergies between said levers, or what role specific variables play within operations or sales ecosystems, to avoid negatively impacting one area of business in the pursuit of optimizing another? Key takeaways of a holistic FP&A approach include:
· Intro to problem-focused analysis: why this methodology is particularly suited to anticipating, and informing, impending decisions and unearthing alternative investment paths
· Differences in modeling—operational activity, cash funding, detailed history, target setting, strategy improvement, and scenario-based—and evaluating which are most appropriate
Brendon Wanebo Vice President of Finance–FP&A National Multiple Sclerosis Society
4:30 PM The Interplay of the Controller Role and FP&A Modern FP&A has grown far beyond just reporting and
budgeting: more often than not, it now represents a fusion of multiple finance functions. This session will explore the controller–account management–FP&A triangle, and the attendant challenges of this amalgamation, including:
· Utilizing flash reports to forecast non-linear results (i.e. revenue recognition or quarterly phasing of the budget)
· Challenges like systems sophistications, FX fluctuations, and lack of standardization
· How to counterbalance the emphasis on P&L with balance sheet considerations (e.g. AR turnover, working capital, CCAR ratios)
Joseph Alfano, SVP Global Controller and FP&A McCann Worldgroup (Invited)
5:15 PM Close of Main Conference—See you in 2017!
Day Three: Main Conference Continued
“Enjoyable to learn of, and share experiences with, others who
are dedicating their careers to finance transformation.”
–R. Hayden, DeVry Education Group
Sponsorship & Exhibitor Opportunities
Sponsorships and exhibits are excellent opportunities for your company to showcase its products and services to high-level, targeted decision-makers attending the conference. For more information on sponsoring, or exhibiting, please contact Chris Ritchie at (212) 885-2799 or [email protected]
What Attendees Say about Our Finance Transformation Series:
All Access: Main Conference + All 3 Workshops $2,795
One Workshop $549 each
VendorsStandard Pricing
Main Conference $3,395
All Access: Main Conference + All 3 Workshops $4,395
One Workshop $549 each
Pricing & Registration
*IQPC reserves the right to determine who is considered an End-User or a Vendor upon registration for an event. Those who are determined a vendor will be denied access to End-User pricing. These prices are featured as a limited time only promotion. IQPC reserves the right to increase these prices at its discretion.
Please note multiple discounts cannot be combined. A $99 processing charge will be assessed to all registrations not accompanied by credit card payment at the time of registration.
MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC
* CT residents or people employed in the state of CT must add 6.35% sales tax.
Team Discounts: For information on team discounts, please contact IQPC Customer Service at 1-800-882-8684. Only one discount may be applied per registrant.
Special Discounts Available: A limited number of discounts are available for the non-profit sector, government organizations and academia. For more information, please contact customer service at 1-800-882-8684.
Details for making payment via EFT or wire transfer: JPMorgan Chase - Penton Learning Systems LLC dba IQPC: 937-332641 ABA/Routing #: 021000021 Reference: IQPC: 27113.001
Payment Policy: Payment is due in full at the time of registration and includes lunches and refreshment. Your registration will not be confirmed until payment is received and may be subject to cancellation.
For IQPC’s Cancellation, Postponement and Substitution Policy, please visit www.iqpc.com/cancellation
Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1-800-882-8684 to discuss your specific needs.
Venue & Accommodation:
DoubleTree by Hilton Hotel Dallas - Market Center 2015 Market Center Blvd Dallas, Texas 75207, United States
