Copyright Content & Copy Australia, June 2012

Managing Privacy and Security on LinkedIn

WHO AM I TO BE ADVISING YOU HERE? I’m a Strategic Social Media/Marketing Strategist with corporate and SME Management experience.

• 20 Years experience in Marketing Management with Telstra, AXA, ASSA ABLOY, AGL, PMP, Powerdirect, RMIT University and Deakin University

• Worked in data analytics and Direct Marketing Compliance for ASX customers dealing with Privacy Law and its implications, 2001-2004

Jennifer Bishop, Director Content and Copy, LinkedInologist

• Business 2Business LinkedIn, G+ keynote speaker, blogger, author

Content & Copy Australia

• Member of an ASX Executive Management Team responsible for Corporate Rebrand prior to M and A activity 2007.

LinkedIn security was breached last week. The SMH reported: ----------------------------------------------------------------------------- “Last week, hackers breached the site and stole more than 6 million of its customers' passwords, which had been only lightly encrypted. They were posted to a Russian hacker forum for all to see.” ------------------------------------------------------------------------------------ Whilst LinkedIn has its challenges to address.

Read more from SMH HERE

Managing Security on LinkedIn

Content & Copy Australia

Here are some practical ways you can protect your online identity on LinkedIn.

Managing Security on LinkedIn

• Change your password regularly

• Hide your LinkedIn connections

• Manage your privacy settings

• Backup your contacts

• Always check connection requests from fake profilers

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Password Protection

• Change monthly

• Use a secure password (upper/lower case, numbers/characters)

• Change when you have used a foreign PC, tablet or mobile

• Clear browser history regularly

• Keep a spread sheet or notebook like Evernote or One Note to file

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Hide Your LinkedIn Contacts (in settings)

Where are my Privacy Settings?

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Where are my Privacy settings!

Manage your LinkedIn Privacy settings!

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Manage your LinkedIn Privacy settings!

Manage your LinkedIn Privacy settings!

Backup your LinkedIn contacts

• In case your security is ever compromised, and if your profile is ever removed – back up your contacts

• Your contacts can become part of your database of trusted providers, strategic opportunities and current and potential customers.

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Backup your LinkedIn contacts

Check connection requests for fake profile’s

• Check for photo

• Check recommendations and recommender's

• Check for inaccurate position description terminology and grammar

• Check company size and departments.

• For example Pepsico only has a regional office in India not in Melbourne.

Example of a Known Fake profile

• The following Profile has been identified as a Fake profile on LinkedIn

• An inside contact at BP called me to ask how to get them removed.

• Check the profile title, no division specified ie; Retail products, distribution, etc

• Lack of recommendations and poor grammar • Quote:“monitor the performance of the competitors,

be up to date with the latest trend (s) in the industry” • A Head of Marketing would not use this language on

their LinkedIn profile.

To Learn more on LinkedIn

• Protect yourself from SPAMMERS

• Protect your PRIVACY

• MANAGE your SOCIAL MEDIA and NETWORKS

• JOIN US on June 25

In Melbourne

CONNECT with Jen

Jennifer Bishop, Director CCA and Linkedinologist @ http://au.linkedin.com/in/jenniferleebishop

Twitter: @Jenniferlb @entwomenaus Google Plus: JenBishop

OR FOLLOW http://www.linkedin.com/company/content-&-copy-australia CONTENT AND COPY AUSTRALIA ON LINKEDIN OR Give me a bell: +61 0425 713 191 SKYPE: contentandcopy

Social Proof Jennifer’s work has been published in Australia, U.S.A and Canada on branding and best practise on using LinkedIn. She has Guest Presented alongside the GM of LinkedIn Cliff Rosenberg at the Social Media Club Melbourne, 2011. She has also guest presented at Networking World 2011, Marketing Women 2011, Flying Solo Conference , Sydney 2011 and The CFO Forum , 2011. Her articles have been featured by Fast Thinking, Dynamic Business and First5000.com.au in Australia

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