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Home > Documents > Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more...

Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more...

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Page 1: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 2: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 3: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 4: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 5: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 6: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 7: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 8: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 9: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 10: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 11: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 12: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 13: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 14: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 15: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 16: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 17: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 18: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 19: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 20: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 21: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 22: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.
Page 23: Hendry Adam...Mar 04, 2014  · Pechmann, C. 1992. Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences.

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