HENKEL ROADSHOW PRESENTATIONNovember 2020
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DISCLAIMER
This presentation contains forward-looking statements which are based on current estimates and assumptions made by thecorporate management of Henkel AG & Co. KGaA. Statements with respect to the future are characterized by the use ofwords such as “expect”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, and similar terms. Such statements are not to beunderstood as in any way guaranteeing that those expectations will turn out to be accurate. Future performance and resultsactually achieved by Henkel AG & Co. KGaA and its affiliated companies depend on a number of risks and uncertainties andmay therefore differ materially from the forward-looking statements. Many of these factors are outside Henkel’s control andcannot be accurately estimated in advance, such as the future economic environment and the actions of competitors andothers involved in the marketplace. Henkel neither plans nor undertakes to update any forward-looking statements.
This document includes – in the applicable financial reporting framework not clearly defined – supplemental financialmeasures that are or may be alternative performance measures (non-GAAP-measures). These supplemental financialmeasures should not be viewed in isolation or as alternatives to measures of Henkel’s net assets and financial positions orresults of operations as presented in accordance with the applicable financial reporting framework in its ConsolidatedFinancial Statements. Other companies that report or describe similarly titled alternative performance measures maycalculate them differently.
This document has been issued for information purposes only and is not intended to constitute an investment advice or anoffer to sell, or a solicitation of an offer to buy, any securities.
Henkel Roadshow Presentation November 2020
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AGENDA
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02
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Henkel Group Overview
Purposeful Growth Agenda & Financial Ambition
Sales Q3 2020 & Outlook
Henkel Roadshow Presentation November 2020
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A GLOBAL LEADER IN BRANDS AND TECHNOLOGIESHENKEL: THREE AREAS OF COMPETENCE
Consumer BusinessIndustrial Business
Adhesive Technologies
Globally leading positions#1 Global
Laundry & Home Care
#1 Europe #2 North America
Beauty Care
#1 Styling / #2 Hair Coloration#3 Hair Professional
Henkel Roadshow Presentation November 2020Consumer business market positions in active markets
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Western Europe30%
North America26%
Asia/ Pacific15%
Eastern Europe15%
Africa/ Middle East7%
Latin America 6%
WELL DIVERSIFIED AND BALANCED PORTFOLIOTHREE BUSINESS UNITS OPERATING ACROSS ALL REGIONS
Sales by business unit 1 Sales by region 1
Beauty Care19%
Laundry &Home Care
33%
AdhesiveTechnologies
47%2019 2019
1 Corporate sales not included (account for 1% of sales)
Emerging Markets 40%
Henkel Roadshow Presentation November 2020
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STRONG FOUNDATION
Strong, long-standing customer relationships
High-quality brands, innovations & technologies
Global leader in Adhesive Technologies
Beauty Care global #3 in Professional, selective strongholds in Hair Retail
Global #3 in Laundry & Home Care with many leading positions
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STRONG FOUNDATION
Dedicated, passionate & loyal team
Sustainability deeply rooted and widely recognized
Strong track record in execution & efficiency
Strong balance sheet & cash generation capabilities
High number of M&A dealsexecuted and integrated
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HENKEL GROUP FINANCIALS
16.5 16.4 16.4
18.118.7
20.0 19.9 20.1
14.1%
15.4%15.8%
16.2%
16.9%17.3%
17.6%
16.0%
2012 2013 2014 2015 2016 2017 2018 2019
Sales in € bn
OSG in % Ø2.8%
Adj. EBIT in % Ø16.2%
+3.1+3.1+3.0+3.4+3.5+3.8 0.0+2.4
Henkel Roadshow Presentation November 2020
Sales reaching € 20.1, nominally up by 1.1%, organic sales growth flat
Adj. EBIT at €3.2 bn, 7.9% below the prior year level
Decline of Adj. EBIT Margin by 160bps to 16.0%, also due to increased growth investments
Adjusted EPS1 9.7% below previous year, at constant currencies -10.1%
Overall mixed performance in 2019
1 Per preferred share
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HENKEL GROUP FINANCIALS
2,023
1,616
1,333
1,690
2,205
1,701
1,917
2,471
2012 2013 2014 2015 2016 2017 2018 2019
Free cash flowin € million
Henkel Roadshow Presentation November 2020
Continued focus on long-term cash expansion driven by operating performance, efficient capital management and disciplined CapEx
Very robust balance sheet with net financial position of € -2,045 m as of December 31, 2019
Cash generation capabilities and low debt levels provide options for investments
Strong and consistent cash generation
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Globally leading positions in attractive markets
Balanced and robust portfolio, based on consistent portfolio management
Most comprehensive technology portfolio
Broadest regional coverage as well as customer and application mix
Long-lasting, intimate customer relations
HENKEL GROUP REVIEW: ADHESIVE TECHNOLOGIES
Performance potential from sustainability not yet fully seized
Potential to enrich portfolio with further future-oriented technologies and adjacent businesses
AREAS FOR CHANGESTRONG FOUNDATION
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HENKEL GROUP REVIEW: BEAUTY CARE
Attractive market with high gross margins
Key competence Hair, stronghold Professional
Iconic brands and innovation track record
Leading Retail country-category positions
Strong customer relationships & consumer insights, excellent technological expertise
Underrepresented in high-growth markets / categories
Part of portfolio currently not growing
Tail of sub-scale brands
Need to strengthen core brands with innovations and consistent marketing investments
AREAS FOR CHANGESTRONG FOUNDATION
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HENKEL GROUP REVIEW: LAUNDRY & HOME CARE
Attractive market – comprehensive coverage
Global #3 with many leading positions
Trusted brands with strong innovation
Strengths in Detergents and Toilet Care
Strong customer ties & consumer insights, excellent technological expertise
Need to turn around North America
Tail of sub-scale brands
Inconsistent marketing investments
AREAS FOR CHANGESTRONG FOUNDATION
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Sustainability part of DNA and holistic strategy in place
Considerable progress made in achieving ambitious set of targets
Leading in responsible sourcing and supply
Ambassador program with >50,000 employees trained in sustainability
Strong external recognition
HENKEL GROUP REVIEW: SUSTAINABILITY
Strong position not tangible enough for our stakeholders, especially customers and consumers
Potential to drive our performance with sustainable products and solutions not fully utilized
AREAS FOR CHANGE
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STRONG FOUNDATION
Henkel Roadshow Presentation November 2020
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Digitalization anchored as strategic priority
Highly standardized ERP backbone
State-of-the-art Shared Service organization
Strong progress in Industry 4.0
Global Digital Upskilling initiative
HENKEL GROUP REVIEW: DIGITAL
Business opportunities from Digital and data not sufficiently capitalized
Inadequate inhouse Digital expertise to respond to new market realities
IT and CDO organizations decoupled
AREAS FOR CHANGESTRONG FOUNDATION
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Loyal and passionate people
Attractive employer with strong brands & technologies and diverse career opportunities
Established, long-term focus on talent development
New Leadership Commitments shaping our foundation for a strong company culture
HENKEL GROUP REVIEW: CULTURE & PEOPLE
Need to accelerate our cultural journey focusing on collaboration and empowerment
Tackle rising scarcity of talent
AREAS FOR CHANGESTRONG FOUNDATION
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AGENDA
01
02
03
Henkel Group Overview
Purposeful Growth Agenda & Financial Ambition
Sales Q3 2020 & Outlook
Henkel Roadshow Presentation November 2020
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Create superior Customer & Consumer Value
to outgrow the markets
Reinforce our leadership in Sustainability to shape Henkel‘s future, contribute to society and benefit the planet
Enable our People to grow with a sense of belonging
WIN THE 20s THROUGH
PURPOSEFUL GROWTH
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KEY FOCUS TOPICS
Rigorously shape a WINNING PORTFOLIO
Accelerate with impactful INNOVATIONS supported by increased investments
Boost SUSTAINABILITY into a true differentiator
Transform DIGITAL into a customer & consumer value creator
Reshape OPERATING MODELS to be lean, fast & simple
Accelerate CULTURAL JOURNEY with Leadership Commitments at the core
Henkel Roadshow Presentation November 2020
Winning Portfolio
PURPOSEFUL GROWTH
Future-readyOperating
Model
Competitive Edge
Collaborative Culture & Empowered People
Innovation Sustainability Digitalization
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Winning Portfolio
PURPOSEFUL GROWTH
Future-ready Operating
Model
Competitive Edge
Collaborative Culture & Empowered People
Innovation Sustainability Digitalization
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RIGOROUSLY SHAPE A WINNING PORTFOLIO
Optimize consumer portfolio
M&A integral part of our strategy
Active portfolio management
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ACTIVE PORTFOLIO MANAGEMENT
Specific focus on brands and categories in consumer businesses
Key criteria: Market Attractiveness, Ability to Win, OSG and Gross Margin
Portfolio measures: Turnaround / Continue & Divestment / Exit
low high
high
low
Market Attractiveness
Ability to Win
Illustrative representation 22Henkel Roadshow Presentation November 2020
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OPTIMIZE CONSUMER PORTFOLIO
low high
high
low
Market Attractiveness
Ability to Win
Illustrative representation
Brands and categories identified for portfolio measures with
total sales volume>€ 1 bn
50%Around
of identified sales marked for divestment or discontinuation by 2021
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M&A INTEGRAL PART OF OUR STRATEGY
Key criteria: Availability of Target, Strategic Fit & Financial Attractiveness
Expand technology leadership in Adhesive Technologies
Focus on leading country/category positions, new business models and white spots in Consumer businesses
12.5 bn € invested in M&A since 2008
100 percent of investment was cash and/or debt-financed
20 bn € in free cash flow generated in 2008-19
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Winning Portfolio
PURPOSEFUL GROWTH
Future-ready Operating
Model
Competitive Edge
Collaborative Culture & Empowered People
Innovation Sustainability Digitalization
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ACCELERATE WITH IMPACTFUL INNOVATIONS
SUPPORTED BY INCREASED INVESTMENTS
Impactful innovations
Increased investments
Innovation approach
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ENHANCE INNOVATION APPROACH
Leverage digital tools and data for faster and better insights
Intensify co-creation, open innovation and idea crowdsourcing
Apply agile approaches and incubators for trend detection, testing & learning
Enable creative leads by decision-making in the regions for the region
Build Innovation Centers with state-of the-art working space
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IMPACTFUL INNOVATIONS
Automotive industry in transformation
Double-digit growth expected for electric and hybrid vehicles
Electrification and autonomous driving significantly increase the number of electric components
Well positioned to enable customers to shape the car of the future
ADHESIVE TECHNOLOGIESMOBILITY
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IMPACTFUL INNOVATIONS
Worldwide 5G roll-out
Internet of Things and mobile communication drive double-digit growth rates of 5G devices
20 million new 5G base stations to be installed globally by 2025 to enable high-speed data transmission
Well positioned as material solution provider for the connected future
ADHESIVE TECHNOLOGIESCONNECTIVITY
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IMPACTFUL INNOVATIONS
Win new customers and consumers with salon-exclusive, fully modular hair care brand Fibre Clinix
Harness customization trend with SalonLab Analyzer – leading-edge hair & IoT science
Sustain strong growth momentum in Professional
BEAUTY CARE
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Attract new consumers via sustainable proposition of Nature Box solid bars: vegan, 0% plastic, travel-friendly, free-from
Seize opportunities in natural segment growing double-digit
Premiumize hair care portfolio by building on strong position of Nature Box
IMPACTFUL INNOVATIONSBEAUTY CARE
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LAUNDRY & HOME CARE
Leveraging breakthrough Persil 4in1 DISCS with innovations across countries
New PROCLEAN OXI DISCS & Liquid in North America, with the best performance in the OXI segment
Launch 4in1 DISCS with patented technology for Malodor Control offering unique, highly relevant benefit
IMPACTFUL INNOVATIONS
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Breakthrough in Hand Dishwashing with revolutionary innovations making dishwashing fast & easy
Global launch of new Pril 5+ with unique Self-Grease-Lift-Technology
Quick expansion of innovative Power & Pearls for extraordinary dishwashing experience
LAUNDRY & HOME CAREIMPACTFUL INNOVATIONS
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INCREASED INVESTMENTS
Consistently support innovations and brands with targeted investments in core categories and regions
€ 350 m increase of growth investments in advertising, digital and IT in 2020 versus 2018
Sharpen communication of brand purpose
66Henkel Roadshow Presentation November 2020 34
Winning Portfolio
PURPOSEFUL GROWTH
Future-ready Operating
Model
Competitive Edge
Collaborative Culture & Empowered People
Innovation Sustainability Digitalization
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BOOST SUSTAINABILITYINTO A TRUE DIFFERENTIATOR
Promote circular economy
Anchor Sustainability in all we do
Become climate-positive
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BECOME CLIMATE-POSITIVE
reduction in the CO2emissions of ourproduction
65%
100m t CO2 saved together with our consumers, customers and suppliers BECOME
CLIMATE-POSITIVE BY 2040
ACCELERATE TOWARDS 2025
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ZERO PLASTIC WASTE
INTO NATURE
CIRCULAR ECONOMY
1 Excl. adhesive products where residue may affect recyclability or pollute recycling streams 2 Consumer products
ACCELERATE TOWARDS 2025
recyclable / reusableplastic packaging1100%
50% reduction of fossil-based virgin plastics2
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POSITIVE SOCIAL IMPACT
IMPROVE 20 MILLION LIVES
GLOBALLY
ACCELERATE TOWARDS 2025
responsible sourcing 100%
>50,000 engaged employees
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Consumer businesses:
Central pillar of innovation strategy
Strengthen sustainability positioning and brand purpose
New plastics strategy: less – recycled – zero
Adhesive Technologies:
Stronger positioning of sustainability
Leveraging market potential
Setting industry standards
ANCHOR SUSTAINABILITY IN ALL WE DO
Henkel Roadshow Presentation November 2020
Winning Portfolio
PURPOSEFUL GROWTH
Future-ready Operating
Model
Competitive Edge
Collaborative Culture & Empowered People
Innovation Sustainability Digitalization
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TRANSFORM DIGITAL INTO A CUSTOMER & CONSUMER VALUE CREATOR
Drive E2E customer-centric digitalization in industrial
Boost 1:1 engagement and digital sales in consumer
Enable digital business focus and efficiency
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BOOST 1:1 ENGAGEMENT AND DIGITAL SALES IN CONSUMER
Scale-up IoT projects and D2C– eSalon, SalonLab, Choicify, Somat Smart, Truman’s
Build 1:1 consumer relationships leveraging eCRM – Schwarzkopf CRM, Ask Team Clean
Expand inhouse capabilities to enhance speed and relevance – Content Factories
Drive digital sales growth through dedicated and unique e-Innos – Persil concentrated tabs
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DRIVE E2E CUSTOMER-CENTRIC DIGITALIZATION IN INDUSTRIAL
Digitalization of customer experience across all touchpoints
End-to-end data integration to strengthen competitive advantage
Creation of innovative solutions through Analytics and Artificial Intelligence
Efficiency increase in Operations & Supply Chain
Further build-up of expertise through recruitment of data scientists & engineers
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ENABLE DIGITAL BUSINESS NEW SET-UP
Combining Digital and IT under CDIO, reporting to CEO
Business Technology continuously optimizing processes & IT systems to ensure efficiency
Henkel Digital as dedicated unit for market-oriented incubation & innovation Hubs in Berlin, Silicon Valley & Asia Internal software, data & analytics expertise New business building Driving strategic partnerships
Henkel Roadshow Presentation November 2020 45
Winning Portfolio
PURPOSEFUL GROWTH
Future-ready Operating
Model
Competitive Edge
Collaborative Culture & Empowered People
Innovation Sustainability Digitalization
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RESHAPE OPERATING MODELSTO BE LEAN, FAST & SIMPLE
Increase efficiency
Step-up customer & consumer proximity
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ADHESIVE TECHNOLOGIES
Strategic Business Units (SBUs) focused on customers and markets
End-to-end responsibility of SBUs enables fast customer responsiveness
Drive synergies and competitive advantage through scale and know-how across portfolio
Automotive & Metals
Market
Craftsmen, Construction &
Professional
Electronics & Industrials
Packaging & Consumer Goods
Mobility
Sustainability
Connectivity
Urbanization
4 Divisionswith 11 SBUs
Megatrends
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BEAUTY CARE
Empower the front line being closest to consumers and customers
Design, develop and decide in the region for the region
Establish global growth office to identify and prioritize buckets of growth
Leaner structures with less layers and complexity
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LAUNDRY & HOME CARE
Enhanced regional focus for more synergies & empowerment with three regions
New Digital & Game Changer Unit focusing on future growth fields
New process and agile methods for more agility and customer & consumer proximity
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Winning Portfolio
PURPOSEFUL GROWTH
Future-ready Operating
Model
Competitive Edge
Collaborative Culture & Empowered People
Innovation Sustainability Digitalization
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ACCELERATE CULTURAL JOURNEY WITH LEADERSHIP COMMITMENTS
AT THE CORE
Enable people to grow with strong sense of belonging
Upskill employees on future capabilities
Drive culture of collaboration and empowerment
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We act asentrepreneurs
We collaborateas strong teams
We develop peoplewith passion
We ownour results
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DRIVE CULTURE OF COLLABORATION AND EMPOWERMENTLeadership Commitments introduced as first step of our cultural journey Powerful global roll-out Integration in key HR processes
Cultural transformation requires engagement of all employees Commitment to transformation at the top Leverage change potential of younger
generation
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UPSKILL EMPLOYEES ON FUTURE CAPABILITIES
Cloud-based learning platform
1st global Digital Upskilling Initiatives
Upskilling offer for senior management
Digital workforce transformation by recruiting digital talents
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FIRST SET OF ACTIONS
Shape portfolio: >€ 1 bn sales identified, ~50% marked for divest / exit by 2021
Step up investments by € 350 m vs 2018 to succeed with impactful innovations
Reduce CO2 by 65% and move to 100% recyclable / reusable plastics by 2025
Implement new “Digital Business” set-up in 2020
Complete execution of operating models in all businesses
Finalize roll-out of Leadership Commitments56
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MID- TO LONG-TERM FINANCIAL AMBITIONCOMMITTED TO PURPOSEFUL GROWTH
Achieve organic sales growth of 2-4% Deliver mid- to high single-digit % adjusted EPS growth
at constant currencies Continued focus on Free Cash Flow expansion
Pursue compelling growth opportunities with superior execution Maintain cost discipline and focus on margin
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AGENDA
01
02
03
Henkel Group Overview
Purposeful Growth Agenda & Financial Ambition
Sales Q3 2020 & Outlook
Henkel Roadshow Presentation November 2020
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Positive organic growth in Adhesive Technologies with all business areas recovering
Beauty Care Retail with very strong topline performance, strong recovery in Hair Professional
Significant growth in Laundry & Home Care with all regions contributing
Outlook for fiscal 2020 provided on October 9
Executing purposeful growth agenda while mastering challenging environment
KEY DEVELOPMENTS Q3 2020STRONG TOPLINE PERFORMANCE SUPPORTED BY ALL BUSINESS UNITS
Nominal Sales Organic Sales Growth Guidance 2020
€ 5.0 bn +3.9%-1.5%
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All regions with few country exceptions experiencing declines in GDP and private consumption despite step-up from Q2
Key currencies devaluating vs. €, partially significantly
IPX low to mid single-digit percentage negative in Q3, recovering from very negative Q2
Consumer behavior continues to be impacted by COVID-19 pandemic and constraints to public life
CONTINUED IMPACTS FROM COVID-19 PANDEMIC ON OUR BUSINESS ENVIRONMENT IN Q3
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Light measures Medium constraints Strong constraints
GOVERNMENTAL LOCKDOWN HEATMAPApr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20
USA 3 3 2 2 2 2 Germany 3 3 2 2 2 2 China 2 2 2 1 1 1 Russia 3 3 2 2 2 2 France 3 3 2 2 2 2 Italy 3 3 3 2 2 2 Mexico 2 3 3 3 2 2 Spain 3 3 3 2 2 2 Poland 3 2 2 2 2 2 Turkey 3 3 2 2 2 2 Canada 3 3 3 2 2 2 Great Britain 3 3 3 3 2 2 Japan 2 2 2 2 2 2 India 3 3 3 3 3 3
Sequential recovery in key markets in Q3 but uncertainty remains high
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BUSINESS DEVELOPMENTS Q3 2020
Henkel Roadshow Presentation November 2020
DIFFERENTIATED IMPACTS FROM PANDEMIC ACROSS PORTFOLIO
Automotive still negative, however improving in the course of the quarter
Aerospace severely affected, accounting for low single-digit share in sales
Salon business recovering but traffic in salons lower due to hygiene rules and new lockdowns
Retail Styling declining due to home office and social distancing
Decline in special detergent market due to weaker consumer demand
“Staycation” effects driving Consumer & Craftsmen and Construction businesses
China business mostly back to normal and growing
Gaining share in Body and personal hygienein a growing market
Double-digit growth and share gains in at-home colorants, markets slowing after peak in Q2
Hygiene-consciousness leading to increased demand for surface cleaners & toilet care
Double-digit growth and share gains in dish-washingboosted by continued strong demand
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Winning Portfolio
W I N T H E 2 0 s T H R O U G H
PURPOSEFUL GROWTH
Future-readyOperating
Model
Competitive Edge
Collaborative Culture & Empowered People
Innovation Sustainability Digitalization
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Dial with continued double-digit growth catering to increased hygiene awareness
Outperforming growing Hair Coloration market with ~50 bps market share gains, supported by successful launches
Continued double-digit growth of Nature Brands
Impactful Hair Care relaunches under key brands Gliss Kur, Syoss and Nature Box
Expanding our competitive edge in Beauty Care,…
…Laundry & Home Care…
Hand Dishwashing gaining global market share of ~150 bps thanks to Pril 5+ innovation with self-degreasing action
Double-digit growth in detergent caps, boosted by innovative Persil 4in1 DISCS
New cross-category brand Love Nature launched with refill concept, making sustainable choices easy and enjoyable
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…and Adhesive Technologies.
High-end adhesives for compact camera modules enabling design for Augmented Reality cameras in 5G enabled smartphones
Double-digit growth with thermal interface management material portfolio addressingnew e-mobility design requirements
Process innovation allowing for >4x line speed in paper straw production enabling circular economy
Digital share in Group sales surpassed 15% with increases in all business units
Digital sales growth of >65% in Beauty Care and Laundry & Home Care combined
Adhesive Technologies e-shop now live in 55 countries, with significant increase in traffic in 2020
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Continued over-proportional growth in digital sales in Q3
Henkel Roadshow Presentation November 2020
OSG M&A Nominal
SALES OF € 5 BILLION IN Q3 2020STRONG OSG OVERCOMPENSATED BY CURRENCY HEADWINDS
Henkel Roadshow Presentation November 2020 67
+0.1%+3.9%Price Volume
+0.4% +3.5%
FX
-5.5% -1.5%
ALL REGIONS GROWING EXCEPT WESTERN EUROPE
Henkel Roadshow Presentation November 2020
ORGANIC SALES DEVELOPMENT Q3 2020
Africa / Middle East
+13.9%
Western Europe
-1.2%North America
+2.9%
Latin America
+13.8% Asia-Pacific
+1.2%
Eastern Europe
+10.4% Mature Markets
+0.6%Emerging Markets
+8.8%
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ADHESIVE TECHNOLOGIESORGANIC SALES GROWTH: +1.3%
Sequential market recovery and catch-up effects in selected businesses supporting positive Q3
Automotive & Metals business area still negative, however improving in the course of the quarter
Packaging & Consumer Goods business area returning to good organic sales growth
Electronics & Industrials business area negative due to Industrials; Electronics positive
Very strong quarter in Craftsmen, Construction & Professional, driven by Consumers & Craftsmen business
Henkel Roadshow Presentation November 2020 69
Henkel Roadshow Presentation November 2020
ADHESIVE TECHNOLOGIESVERY STRONG ORGANIC SALES GROWTH IN EMERGING MARKETS, MATURE MARKETS BELOW PRIOR YEAR
Organic Sales Growth
+1.3%
Price Volume+1.0% +0.3%
Organic Sales Growth by Region
stable
Asia-Pacific (EM)
significantgrowth
Africa / Middle East
below PY
Western EuropeNorth America
Asia-Pacific (MM)
double-digit growth
Eastern EuropeLatin America
Organic Sales Growth by Region
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BEAUTY CAREORGANIC SALES GROWTH: +4.3%
Retail business with very strong performance across Emerging and Mature Markets
Very strong development in Hair Retail driven by double-digit growth in coloration
Double-digit growth in Body and personal hygiene, especially in North America with Dial
Professional business still impacted by COVID-19 restrictions, but recovered strongly
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Henkel Roadshow Presentation November 2020
BEAUTY CAREVERY STRONG GROWTH IN MATURE MARKETS DRIVEN BY NORTH AMERICA
Organic Sales Growth
+4.3%
Price Volume+1.6% +2.7%
Organic Sales Growth by Region
positive
Asia Pacific (EM)Western Europe
significantgrowth
Eastern EuropeLatin America
below PY
Africa / Middle EastAsia Pacific (MM)
double-digit growth
North America
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LAUNDRY & HOME CAREORGANIC SALES GROWTH: +7.7%
Strong Laundry Care performance due to significant growth of megabrand Persil with 4in1 DISCS
Double-digit growth in Home Care with core brands Pril, Bref & Somat growing double-digit
Growth in all regions, North America with very strong organic sales growth, also due to catch-up effects
Market share gains across Europe, Middle East / Africa and Asia Pacific – North America below prior year
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Henkel Roadshow Presentation November 2020
LAUNDRY & HOME CAREGROWTH IN ALL REGIONS, DOUBLE-DIGIT IN ASIA PACIFIC, MIDDLE EAST / AFRICA AND LATIN AMERICA
Organic Sales Growth
+7.7%
Price Volume+8.8%-1.1%
Organic Sales Growth by Region
very strong growth
North America
significantgrowth
Eastern Europe
good
Western Europe
double-digit growth
Latin AmericaAfrica / Middle East
Asia-Pacific (EM)Asia-Pacific (MM)
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ORGANIC SALES DEVELOPMENT 1-9 2020
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Strong recovery in industrial businesses and Beauty Care, sustained strong performance in Laundry & Home Care
Henkel GroupYTD: -2.1%
Adhesive TechnologiesYTD: -6.8%
Beauty CareYTD: -4.2%
Laundry & Home CareYTD: +5.8%
-0.9% -9.4%
+3.9%
-4.1% -17.4%+1.3%
-3.9% -12.8%
+4.3%+5.5%
+4.4%
+7.7%
Q1 2020 Q2 2020 Q3 2020
BUSINESS ENVIRONMENT IN THE REMAINDER OF 2020KEY ASSUMPTIONS
Henkel Roadshow Presentation November 2020 76
Uncertainty remains high amid rising infection rates in many countries, but no far-reaching lockdowns assumed in core regions as experienced in the second quarter
GDP and private consumption expected to remain below prior year’s level despite recovery quarter-over-quarter
Further improvement of industrial production index expected versus Q3, yet remaining low single-digit negative in Q4
Consumer behavior continues to be impacted by the development of COVID-19 infection rates and pandemic-related restrictions
GUIDANCE 2020
Organic Sales Growth Henkel Group -2.0 to -1.0%
Adhesive Technologies -6.5 to -5.5%
Beauty Care -3.0 to -2.0%
Laundry & Home Care 4.5 to 5.5%
Adjusted EBIT Margin Henkel Group 13.0 to 13.5%
Adhesive Technologies 14.5 to 15.0%
Beauty Care 10.0 to 10.5%
Laundry & Home Care 15.0 to 15.5%
Development in adjusted EPS (at constant exchange rates)1
-22.0 to -18.0%
1 Per preferred share Henkel Roadshow Presentation November 2020
NEW FORECAST AS PER STATEMENT ON OCTOBER 9
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Henkel Roadshow Presentation November 2020
BUSINESS PRIORITIES
Protect and support employees, customers and business partners
Drive execution of purposeful growth agenda
Continue capturing emerging opportunities through impactful innovation and digital
Adequately manage cost and keep cash focus
Sustain strong Henkel spirit and continue to drive change
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THANK YOU
BACK-UP
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KEY DEVELOPMENTS H1 2020SALES AND EARNINGS PERFORMANCE IMPACTED BY COVID-19 PANDEMIC
Nominal Sales Organic Sales Growth Adjusted EPS1
-5.2%-6.0%
€ 9.5 bn-28.2%2
€ 1.96
Adhesive Technologies impacted by headwinds from significantly reduced industrial demand
Beauty Care Retail almost stable in topline, Hair Professional strongly affected
Laundry & Home Care delivering very strong broad-based sales growth, but North America below expectations
Adjusted EBIT Margin
12.6%-370bps
1 Per preferred share 2 At constant exchange ratesHenkel Roadshow Presentation November 2020
H1 DEVELOPMENTSOSG AND ADJUSTED EBIT MARGIN
82
OSG Adj. EBIT %[Change y-o-y]
Group -5.2% 12.6%[-370bps]
AdhesiveTechnologies
-10.9% 13.1%[-500bps]
BeautyCare
-8.5% 9.4%[-410bps]
Laundry &Home Care
+4.9% 15.3%[-160bps]
KEY DEVELOPMENTS H1 2020STRONG CASH MANAGEMENT & FINANCIAL POSITION
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Net Working Capital Free Cash Flow Net Financial Position
4.4% € 938 m € -1,951 mChange y-o-y
€ -52 mChange vs. year-end
€ +96 mChange y-o-y
-230bps
Dividend of € 1.85 per preferred share, ~ € 800 m paid out to shareholders
Henkel Roadshow Presentation November 2020
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Automotive & Metals (24%)
New structure
Craftsmen, Construction & Professional (29%)
Electronics & Industrials (15%)
Packaging & Consumer Goods (32%)
Megatrend
e.g. e-Mobility
Solutions for
Automotive OEMs & Components, Metals
Packaging, Consumer Goods & Lifestyle products
Semiconductor Packaging & Electronics Assembly, Aerospace, Industrial Assembly
DIY, Craftsmen, Construction, Manufacturing & Maintenancefor Professional Users
e.g. Sustainability
e.g. Connectivity
e.g. Urbanization
Transport & Metals(23%)
Old structure
Consumer, Craftsmen & Construction (20%)
General Industry (15%)
Packaging & Consumer Goods (32%)
Electronics (10%)
ADHESIVE TECHNOLOGIESFOUR NEW DIVISIONS ALIGNED ALONG MEGATRENDS
Henkel Roadshow Presentation November 2020
Note: Share of total sales based on fiscal 2019
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ADHESIVE TECHNOLOGIES
Henkel Roadshow Presentation November 2020
TOP BRANDS, SALES 2019
~€ 3.1 bn ~€ 0.9 bn~€ 1.6 bn
Top 10 brands: >80% of total Adhesive Technologies sales
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BEAUTY CARE
Henkel Roadshow Presentation November 2020
TOP BRANDS, SALES 2019
~€ 1.9 bn ~€ 0.3 bn~€ 0.4 bn
Top 10 brands: ~85% of total Beauty Care sales
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LAUNDRY & HOME CARE
Henkel Roadshow Presentation November 2020
TOP BRANDS, SALES 2019
~€ 1.4 bn ~€ 0.3 bn~€ 0.4 bn
Top 10 brand clusters: ~65% of total Laundry & Home Care sales
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MANAGEMENT STRUCTUREHENKEL AG & CO. KGAA
Henkel Management AG
AG as sole personally liable partner Management of the businesses of Henkel AG & Co. KGaA
Shareholders’ Committee (KGaA)
Approval of significant corporate actions, strategy Appointment of Management Board (indirect via Supervisory
Board AG)
Supervisory Board (KGaA)
Supervision of management Appointing the statutory auditor
Annual General Meeting (KGaA)
Approval of the financial statements Decision about the dividend
Henkel Roadshow Presentation November 2020
89Henkel Roadshow Presentation November 2020
MANAGEMENT STRUCTUREAnnual General Meeting
(Ordinary Shares/ Preferred Shares)
Supervisory Board16 members
Nominations & Audit subcommittees
Shareholdersʼ Committeeup to 10 members
HR & Finance subcommittees
Henkel Management AG(as sole personally liable partner)
Management BoardSupervisory Board3 members from SH Committee
elects 8 shareholder representativeselects members
appoints and supervises
elec
tsm
embe
rs
All shares held by Henkel AG & Co. KGaA
advises and supervisesappoints, supervises, participates in management of the business
Henkel AG & Co. KGaA
90
MANAGEMENT BOARD
Carsten KnobelCEO
Jan-Dirk Auris Adhesive Technologies
Marco SwobodaCFO, Purchasing & Shared Services
Jens-Martin SchwärzlerBeauty Care
Sylvie NicolHR & Infrastructure Services
Bruno PiacenzaLaundry & Home Care
Born 1969, with Henkel since 1995, Member of Board since 2012
Born 1968, with Henkel since 1984, Member of Board since 2011
Born 1971, with Henkel since 1997, Member of Board since 2020
Born 1973, with Henkel since 1996, Member of Board since 2019
Born 1963, with Henkel since 1992, Member of Board since 2017
Born 1965, with Henkel since 1990, Member of Board since 2011
Henkel Roadshow Presentation November 2020
91
MANAGEMENT BOARD REMUNERATIONCOMPONENTS AND CALCULATION
Bonus (key financials )
Long-term incentive (LTI)Proportion of target remuneration:around 23%Cap: max. 150% of the target amount
Variable annual cashremuneration (STI)Proportion of target remuneration:around 56%Cap: max. 150% of the target amount
Basic remuneration
Long-term variable cash remuneration
Short-term variable cash remuneration (65% STI)
Share deferral (35% STI)
Non-performance-related componentsPerformance-related components, short-termPerformance-related components, long-term
50% target
achievementOSG
50% target achievement
development of adj. EPS at constant
currencies
Multiplier for individual
performance0.8 to 1.2
+ x Functional Factor1
0.9 - 1.75x
LTI calculation based on ROCE Payout in cash
Average ROCE target achievement over three years
Target achievement
Year 2
Target achievement
Year 3+ : Functional Factor1
0.9 - 1.75x
STI calculation based on OSG and adj. EPS2
Payout 65% in cash, 35% purchase of preferred shares
Target achievement
Year 13+
Basic salary
Henkel Roadshow Presentation November 2020
1 The functional factor differs according to area of responsibility, 2 Earnings per preferred share
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UPCOMING EVENTS
Henkel Roadshow Presentation November 2020
March 4, 2021 Q4 & FY 2020 Release
April 16, 2021 Annual General Meeting
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CONTACT INVESTOR RELATIONS
Henkel AG & Co. KGaAInvestor RelationsHenkelstrasse 6740589 DüsseldorfGermany
www.henkel.com/irPhone: +49-211-797-3937Fax: +49-211-798-2863E-mail: [email protected]
From left to right: Lars Korinth, Andrea Haschke, Ines Göldner, Dorothee Brinkmann, Mona Niermann
Henkel Roadshow Presentation November 2020