Check out the AutoSuccess Best of the Best Companies for NADA 2008

Volume 6 • Issue 7

HerbChambers.comTasca.com

FrankKent.comSheehy.com

ModernAutomotive.comDickHannah.com

MossBrosAutoGroup.comDaveSmith.com

ParagonCars.comWalser.com

Herb Chambers CompaniesNo. 1 Dealer Uses Internet to Sell over 1,100 Online Vehicles!

What drives Herb Chambers’ suc-

cess? The truth is that the name Herb Chambers is synonymous

with success. When it comes to running his business, Herb Cham-bers strongly believes that a

service-oriented culture is the key to success, from his employees, right down to the customer. The In-ternet has played a vital role in

service of customers as the Chambers leg-acy continues to expand to, at last count, 42 dealerships across New England—from Jeep Wrangler to Rolls Royce—generating over $1.8 billion dollars in sales last year.

“I don’t want my sales people to sell cars; I want them to help people buy cars,” explains Chambers. With that philosophy in mind, and the right technology partner, Herb Chambers leverages the cutting-edge technology of an innovative high-impact Web site and media-enriched communication into all his dealerships to make good on his commitment of providing the highest-quality service to their customers.

One of the greatest assets at Herb Chambers is the Business Development Center and

the implementation of centralized processes for the growing number of rooftops in the Chambers enterprise. The highly trained BDC specialists are generating exceptional results through quick responses to customer inquiries and fi ne-tuned processes for handling incoming leads. “Our E-Commerce team holds regular meetings to review benchmarks and evaluate progress in order to fi nd ways to fi ne-tune our processes. Our customized reports detail everything including the leads by source, response times, appointment percentages, show rates, closing ratios and cost per sale,” said Herb, whose constant support contributes to the ongoing success of the BDC.

Customer satisfaction is what it’s all about. Another concept that is key to the success of the Group is the Herb Chambers’ philosophy that “happy employees create happy customers.” The leading automotive group has one of the lowest turnovers in the nation, and is well-known for providing excellent training, employee benefi ts, incentive bonuses, and fi rst-name-basis relationships with the living legacy himself, Herb Chambers. As a result, the family at The Herb Chambers Companies continues to outsell the competition and build an ever-expanding base of loyal and satisfi ed customers.

THE BOTTOM LINE

• Herb Chambers is the No. 1 Dealer in New England.

• HerbChambers.com generates 1,100 online units per month.

• HerbChambers.com is a nationally acclaimed Award-Winning site.

• eDealer & eCRM Dealer of the Year for fi ve consecutive years.

• The Herb Chambers Group has successfully implemented centralized processes in all their dealerships.

“With our fully measurable and automated system, we are continually improving and fi ne-tuning our processes to improve our results and increase ROI.” - Herb Chambers

9Herb Chambers