Date post: | 30-Jul-2015 |
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Technology |
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HERE COMES EVERYBODYVS
EVERYTHING WIRED MUST CONVERGE
Michelle WallsDigital Media Economics, Fall 2009
What are the key points?
Clay Shirky, 2008 The power of organizations
Christopher Elliot, 1997 Importance of network convergence““
When we change the way we
communicate, we change society.
“
“Convergence…will change the ways in which business is
conducted.
What is network convergence? In 1997 it included the thought to
connect: Electronic commerce Direct marketing Logistics Inventory control Internal management systems Reach customers as if they were on the
company’s network
What does Elliot Predict?
A business strategy will require an “understanding of a company’s communication needs…[and] nature of network convergence.”
Building business networks will never be complete until there is instantaneous communication.
Private networks are already beginning to look like the public Internet.
The Internet will continue to dominate. Linking departments (HR, marketing) is the next logical
step. Rise of the Supernet. Rise of branded networks, that people
pay for. Email will start to replace traditional
mailrooms, and make some jobs obsolete.
What were the benefits of this? Better customer support because all
internal networks are all connected. Inventory management is streamlined on
the companies website. Supernet will have security and access
issues fixed in the Intranet. Extranets, or secure tunnels between
networks.
Where do Shirky and Elliot Meet? Branded networks are important. Advancing technology will change
organizations. Investing in networks is important. We still have a lot to learn about
networks and organizations.
Discussion Questions
Are we at a place where a network/Internet is infinite? Is communication instantaneous?
Looking at the proposed benefits of network convergence in an Intranet, did we find these benefits worth it? Do we have the same issues today still?
What are considered branded networks today?