Here Comes Social Advocacy

Online Advocacy Goes Public

Alan Rosenblatt, Ph.D.

arosenblatt@americanprogressaction.org

Twitter: @CAPAction and @DrDigipol

Facebook.com/AmericanProgressAction

Facebook.com/DrDigipol

The way things were

Campaigns send email blast to activists (very few forward it)

Congress gets the email (but no

one knows for sure)

Activists send email to

Congress

Email is a closed communication loop

Social advocacy opens the loop

Anatomy of a Tweet

Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2

• Publicly targets Member of Congress• Trackable link to measure click throughs• Pushed to hashtag audiences

• Issue specific (#DADT)• State speicific (#IA)• Ideological group (#p2)

•Alerts watchdogs• State blogger (@desmoinesdem)• State issue group (@OneIowa)

Twitter Petitions

Tweeting the Government

Case Study: ENOUGH

Here Comes Social Advocacy

Online Advocacy Goes Public

Alan Rosenblatt, Ph.D.

arosenblatt@americanprogressaction.org

Twitter: @CAPAction and @DrDigipol

Facebook.com/AmericanProgressAction

Facebook.com/DrDigipol