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Herefordshire Brand Guidelines

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All you need to know about how to use the Herefordshire branding - to get access to all the graphics sign up at www.hereyoucan.co.uk
27
Understand the brand
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Page 1: Herefordshire Brand Guidelines

1

Understand the brand

Page 2: Herefordshire Brand Guidelines

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Before you jump in.Our brand is controlled and managed by the Herefordshire brand management group. This group of companies include Visit Herefordshire, the local authority and the Herefordshire Business Board. It is their job to ensure that those using the brand use it properly and that quality standards are maintained for the good of all.

Being able to use the brand is on application. We have an online brand toolkit giving you access to a whole range of assets within these guidelines. On the site we have 3 different partnership options for you to choose from, one which offers a taste of the brand, one which offers a wider selection of brand assets and another which offers everything we have available.

Three simple steps:-1. Visit www.hereyoucan.co.uk2. Fill in the sign up form and select suitable partnership3. Await email with username and password and away you go.

Your application will be reviewed initially by our brand guardian Rachel Jones and if necessary by the brand management group.

Brand GuardianRachel Jones, Brand Manager, Herefordshire CouncilPO Box 4, Plough Lane, Hereford, HR4 OLE

T: 01432 261784 E: [email protected]

Page 3: Herefordshire Brand Guidelines

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The Herefordshire visual identityThis is a guide to using the basic elements of our visual identity. We have worked really hard to create something which is exciting, relevant to us and of which we all can be proud. So, please take care of it!

What are we trying to achieve?Our brand is much bigger than this visual identity. It has a key role to play in our present and our future.

The brand’s agenda:-

PushPosition ‘change’* as acceptable Attraction *But it must be aligned with our

character & values

Position‘Where’

ProtectCharacter & proposition

Agenda

PromoteHerefordshire

Tourism Business Community

Page 4: Herefordshire Brand Guidelines

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Behind the visual identityThey say that a great logotype draws its strength from what it symbolises. Whoever “they” are, we think they’re right. So before we designed anything we did a lot of work to understand our proposition.

Our core proposition is: where things grow. Herefordshire has the conditions to choose and grow a balanced pace of life. The heart of this proposition is that Herefordshire provides visitors, the community and business with unique opportunities for discovery and fulfilment.

Scrumpy & oysters... Why not?

Brand charactersWe also worked hard to define a series of words and statements which define our character. Stop and think of Herefordshire as a person: this is how we would describe them. In everything we do we must stay in character, otherwise we will start confusing our friends and that won’t do at all.

BeautifulWe are beautiful but not over the top glamorous

English with a twistA little quirky, a bit surprising and not always what you’d expect

MotionWe are vibrant and rich in colour, there’s choice and things going on around us

Working Behind beauty there is always purpose, there’s things going on and success being built

Page 5: Herefordshire Brand Guidelines

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These are our values. They capture our beliefs.RespectfulRespect for people, the landscape and the retention of a true community.

BalancedKeeping a balanced perspective and a time rich pace of life.

AspirationalAchieving our aspirations by balancing the best of tradition with the latest in new ways of thinking.

Herefordshire

HEREFORDSHIREThis is the core of our identity. It’s simply our name. But because the first four letters spell the word HERE we have the opportunity to let the identity come to life and do more than simply identify us. It helps us build an identity which works hard for us. It can identify things, it’s an invitation, it captures our aspirations and tells our story... Of course we planned it this way when we named the County – clever eh!

Balance work and life

Here you can

fordshireHere is an example of how the identity works

Page 6: Herefordshire Brand Guidelines

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Our core markThe core mark can be used in two ways.

HerefordshireDescribe and inspireWe use this structure when we are talking about the county as a whole, this is because it represents an aspirational positioning. We also use this mark in our campaigns where it is supported with an additional message.

E.g.

Hereyou can

Herefordshire

See the stars

you can

Identify and instructWe add short words which either identify or instruct.

The use of this will be limited to the four main constituencies of the brand (tourism, community and business). In addition, special applications such as major events can use this structure (subject to approval).

HereVisit

HereInvest

HereLive

HereMade

HereBig Chill

HereGrown

HereCreate

Please refer to p20 for guidance on how the brands messaging works

Page 7: Herefordshire Brand Guidelines

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The county wide logoThis is our master logo. We add the Herefordshire bull because it is an icon of the County and his story is a big part of us and our history.

It is the lead logo that is used in county wide campaigns and activities. For example a tourism campaign on road signs or to promote the county at a trade show. We affectionately call him Bully, but don’t try to change his shape or proportions otherwise it’s well, red rag to a bull....

Product

HereVisit

HereInvest

HereLive

Tourism

Business

Community

You can’t beat a bit of bullY

Hereyou can

HereMade

Produce

Special application

HereBig Chill

HereGrown

In addition, special applications such as major events can use this structure (subject to approval).

Creating

HereCreate

Endorsing logosThe bull also forms the core mark for endorsing our constituencies. Depending on the type of business you are, you may want to use one or more.

Page 8: Herefordshire Brand Guidelines

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A bull with personalityHow we treat the logo with colour and texture.

Master logo Colours

Black and white

Single colour

White and black

White out on imagery

The bull also forms the core mark for each of the constituencies and in the process can take on different character, tone and texture. As long as they remain relevant, the possibilities are endless.

Adding personality Adding personality

Pantone 490 CC0 M74 Y100 K72R100 G34 B0

BlackC0 M0 Y0 K100R35 G31 B32

Pantone 726 CC100 M0 Y60 K72R0 G72 B58

Product

Tourism

Business

Community

Special application

In addition, special applications such as major events can use this structure (subject to approval).

ProduceCreating

Page 9: Herefordshire Brand Guidelines

16 17

Bully on backgroundsHere are some examples of how the logos work on different backgrounds

Be nice to bullyTo ensure consistency and recognition of our brand there are some basic rules for using the logos. The good, the bad and the ugly.

Using our logo on colourAny of our core logos may be placed onto colours from our palette. Take care to ensure the colours are complementary and the logotype is legible.

Using our logo on photographyAny of our core logos may be placed onto photography. Always ensure there is plenty of contrast and the logotype is clearly legible.

File formats: EPS/AIOur EPS and AI files should be used to reproduce the logo wherever possible. This ensures the correct colouring of the logo. Our logos are available in all industry standard formats and can be downloaded from toolkit

When using colour logosAlways ensure there is adequate contrast when using core logos on colour backgrounds. Take care to ensure the logo colour complements the background.

When to use our mono logoThe master mono logo should only be used when printing in black and white. There are no other exceptions

Core logos on Images Good: Do use any core logo on white

Core logos on colour

Good: Do use any core logo on colour

Ugly: Do not scale our logo disproportionately

Bad: Do not place any core logos onto colour backgrounds which make it illegible

Do use any core logo on photography

Ugly: Do not colour any part of our logotype. Bull can be with approval.

Bad: Do not place any core logos onto photography which make it illegible

Page 10: Herefordshire Brand Guidelines

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‘Here you can’ messagingThe ‘Here you can’ part of the logo is an invitation to express ourselves with a whole range of messages. It is important when creating messaging that we remember our values especially english with a twist. Below are a few examples of how we can project our messages in an interesting way.

Why? Because they don’t capture our values

Herefordshire.co.uk

Balancework&life

Good examples of Here you can messaging:-

Bad examples of Here you can messaging:-

go full throttlewake up late and not worrybalance work and lifesee the starsconnectaccess customerstaste natures goodness

grow young mindsgrow a businessrelax and not worryfly like a bird take advantage of incentives fight mother nature

go to sleepwalk aroundeat outwork all day

canoe down a riverdrive around the countryside buy ironing boards

Here you can...

Here you can...

There are two ways of structuring the ‘Here you can’ messaging. The first is with the county wide logo & campaign logos.

Do’s and don’ts

Logo with Here you can Invitation

Our valued message

Our way of contact

buy ironing boards

Don’t attach any kind of message to the logo. The logo must always stand alone

Do use messaging in adverts and other promotion materials.

Grow young mindsHerefordshire.co.uk

fordshire

Page 11: Herefordshire Brand Guidelines

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‘Here you can’ messagingThe second way of structuring the ‘Here you can’ messaging is with the endorsing logos

Your logo here

www.yourwebaddress.co.ukIn association with Herefordshire Tourism Board

fightHere you can

mother

nature

fightHere you can

mothernature

fightHere you can

mothernature

Endorsing logoYour business web address

Your business logo

Our Here you can copy line

Your valued message Do’s and don’ts

to buy ironing boards

Don’t attach any kind of message to the logo. The logo must always stand alone

Don’t overpower the valued message by over sizing the Here you can copy.

Do let the valued message be the star of the show and use Here you can with discretion.

These guidelines are for guidance and certain situations will require different applications. In all instances use your professional judgement.

Do use messaging in adverts and other promotion materials.

Your logo here

www.yourwebaddress.co.ukIn association with Herefordshire Tourism Board

relax & not worry

Here you can

Guidance on how to use the Here you can copy line

Page 12: Herefordshire Brand Guidelines

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45mm

70mm

Minimum sizeThe smallest size the logo can appear is 20mm wide.

Recommended sizes

A5 (portrait & landscape)- 45mm wideA4 (portrait & landscape)- 55mm wideA3 (portrait & landscape)- 70mm wideIn all instances, consider legibility when using different print techniques or on different substrates.

Positioning the logoThe preferred position of the logo istop left although it has beendesigned to work in every alignment -top, bottom, left and right with the logoequidistant from the edges.

Breathing spaceThe logo requires space around it to maximise its visual presence.Above shows how we have used the ‘H’ from ‘Here’ as our guide. Leave at least this area clear around the brand mark, preventing any other graphic elements such as images or type interfering.

A3

A5

A4Bully with scaleHow we treat the logo identity on different applications.

Page 13: Herefordshire Brand Guidelines

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Friends of bullyThere will be occasions when we work in partnership with other organisations and our logo will appear alongside other brands. To ensure we all work well together we have created some basic rules for application.

Working with a few peopleWhen working alongside a number of other brands, all logos can be divided with a simple key line to equal prominence. This forms a visual hierarchy and aligns other brands with the official tourism brand. Our preferred position is to the left of the other brand.

Working with someone elseUnless one partner is playing a major supporting role, we consider working with someone else to be a joint partnership. Such a partnership means joint prominence on communication materials; always ensure that each logo is visually equal. Our preferred position is to the left of the other brand.

Working with othersWhen sizing logos make sure our brand logo is not overshadowed by others. Always adhere to our exclusion zone and minimum size (see p20).

Page 14: Herefordshire Brand Guidelines

26 27

fordshire fordshireHere you canHere

you can

Business Community/Tourism: Arts/Crafts

fordshireHere you can

Tourism: Outdoor/Recreation

fordshireHere you can

Tourism: Summer fun

Campaign logosTo bring the logo to life in campaigns, we can overlay the ‘Here you can’ element of the core logotype. The bull is replaced with a unique texture, colour or symbol which is relevant to the activity or subject matter of the campaign. For guidance on how messaging works with campaign logos go to p18.

Community: Education Community

Fly like a birdRolling hills await afternoons of fun for all friends and family

VisitHerefordshire.co.ukHerefordshire Outdoors

An example of how the campaign marks work

fordshireHere you can

fordshireHere you can

fordshireHere you can

Page 15: Herefordshire Brand Guidelines

28 29

Bad: Do not place any campaign mark onto colour backgrounds which make it illegible

Bad: Do not place any campaign mark onto photography which make it illegible

Ugly: Do not scale our campaign marks disproportionately

Ugly: Do not use inappropriate colours or images for a campaign mark. All campaign marks have to be signed off by the brand guardian before use

Correct Campaign mark useTo ensure consistency and recognition of our brand there are some basic rules for using campaign marks. The good, the bad and the ugly.

Using our campaign marks on backgroundsHere are some examples of how the campaign marks work on different backgrounds

Using our logo on colourAny of our campaign marks may be placed onto colours from our palette. Take care to ensure the colours are complementary and the logotype is legible.

Using our logo on photographyAny of our campaign marks may be placed onto photography. Always ensure there is plenty of contrast and the logotype is clearly legible.

File formats: EPS/AIOur EPS and AI files should be used to reproduce the logo wherever possible. This ensures the correct colouring of the logo. Our logos are available in all industry standard formats and can be downloaded from toolkit

Campaign marks on Images

Campaign marks on colour

When using colour logosAlways ensure there is adequate contrast when using campaign marks on colour backgrounds. Take care to ensure the mark colour complements the background.

Good: Do use any campaign mark on white

Good: Do use any campaign mark on colour backgrounds

fordshireHere you can

fordshireHere you can

fordshireHere you can

fordshireHere you can

fordshireHere you can

fordshireHere you can fordshireHere

you can

fordshireHere you can

Page 16: Herefordshire Brand Guidelines

30 31

Our coloursOur colour palette consists of twenty four colours to reflect the landscape, personality and spirit of Herefordshire.

Rust Pantone 180 CC0 M79 Y100 K11R217 G84 B30

Chocolate Pantone 490 CC0 M74 Y100 K72R100 G34 B0

Meadow Pantone 346 CC55 M0 Y47 K0R104 G188 B143

Berry Pantone 1805 CC0 M91 Y100 K23R191 G49 B26

Twilight Pantone 3308 CC100 M0 Y60 K72R0 G72 B58

Cream Pantone 726 CC0 M8 Y23 K2R249 G228 B194

Royal Green Pantone 562 CC85 M0 Y50 K31R0 G133 B118

Sunset Pantone 138 CC0 M42 Y100 K1R245 G160 B26

Young Grass Pantone 382 CC29 M0 Y100 K0R193 G216 B47

Mustard Pantone 123 CC0 M24 Y94 K0R225 G196 B37

BlackC0 M0 Y0 K100R35 G31 B32

Lawn Pantone 355 CC94 M0 Y100 K0R0 G169 B79

Midnight Pantone 432 CC23 M2 Y0 K77R54 G67 B77

Herefordshire Red Pantone 485 CC0 M95 Y100 K0R226 G22 B26

Wild Berry Pantone 5115 CC75 M100 Y70 K15R92 G41 B70

WhiteC0 M0 Y0 K0R225 G225 B225

Stone Pantone 7529 CC0 M4 Y12 K17R207 G196 B178

Deep River Pantone 5483 CC82 M0 Y28 K52R0 G106 B113

Taupe Pantone Warm Grey 10 CC0 M14 Y28 K55R138 G121 B103

Deli Pantone 4735 CC0 M22 Y23 K15R218 G180 B163

Valley Pantone 450 CC60 M50 Y100 K22R103 G101 B47

Sky Pantone 571 CC32 M0 Y19 K0R171 G220 B212

Olive Pantone 399 CC0 M0 Y100 K43R148 G138 B0

Strong Blue Pantone 638 CC83 M0 Y10 K0R0 G182 B221

Our typographyOur typefaces are a common thread which link our communications: Amasis and Avenir. Both these typefaces sit comfortably together though it’s important to take note of the role they play.

Our headline, title and feature typeface:

Amasis Light PL

Amasis PLAmasis Medium PL

And for everything else:-

Avenir 35 LightAvenir 35 Light ObliqueAvenir 45 BookAvenir 55 RomanAvenir 55 ObliqueAvenir 85 HeavyAvenir 85 Heavy Oblique

Our headline, title and feature typeface:

HerefordshireHerefordshireHerefordshire

And for everything else:-

Behind beauty there is always purpose. In simple terms, it works beautifully.

Example of body copy:-

The county is famous for its apple and pear orchards, and its cider. There are many orchards around the county but not as many as there once were.

In the last few years, soft fruits such as strawberries have become a new and rapidly expanding area of the agricultural economy of the county.

Our typefaces

Using coloursHere is a structured set of colours for the County. To be as flexible as possible, you can use tints of any of these colours, as long as they are complimentary to the brand.

Page 17: Herefordshire Brand Guidelines

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Our typographic hierarchyWhen there’s a lot of information to communicate its important to employ hierarchy to help readers understand messages simply and clearly. This means that whether you have one minute or one hour you still get the gist of the message.

Level 1 Our headline, title and feature typeface Amasis Light PL Amasis PL Amasis Medium PL

Level 2 a Standfirst and Sub headings (Avenir 65 Medium)

Level 2 b Body copy (Avenir 45 Book) As a rule, the body copy size on an A4 document is 9/11.5pt.

This can vary depending on the amount of copy and the purpose of the piece, so should be judged on an individual basis.

Level 3 The sign off or call to action. Here we are using the website as an example. Notice we have a capital ‘V’ and ‘H’ to reinforce our brand character.

Our typographic rulesIt is important we represent ourselves consistently across our communications. This projects a clear, cohesive message to our audience and strengthens our brand.

Using our name in copyHerefordshire is our county; it is beautiful, quirky, vibrant and with purpose. Our name, Herefordshire, addresses the county and should never be abbreviated or be mixed with the city Hereford as this indicates an entirely different thing.

Using our strapline in copyHerefordshire you can is part of our registered trademarked logo and consequently should not be used in copy. If you are one of our registered Campaign Partners, only then can you use our strapline – however, its usage will require the relevant authorisation.

Writing our web and email addressWeb and email addresses in should both be emphasised by using a heavier font weight. Our website should be written without the www (see below).

VisitHerefordshire.co.uk

LiveHerefordshire.co.uk

InvestHerefordshire.co.uk

MadeHerefordshire.co.uk

Style and grammar

• Don’tuseunderlines

• Avoidtoomanyhyphenations in any paragraph

• Thefirsttimeyouuseanacronym always use the full name first

• Usecapitallettersinallacronyms and abbreviations

• Toemphasisespecificwordsusethe next heaviest font weight

• Useitalicswhencreditingaphotographer in captions

• Writethenumbersonetoninein words, and numerical figures for number 10 and above

• Neverlistcomplicatedwebsites,keep them to the home page or first level page

• Beconsistent

• Spellcheckeverything

You can’t beat a bit of bullY

English with a twist!

The county is famous for its apple and pear orchards, and

its cider. There are many orchards around the county but

not as many as there once were.

In the last few years, soft fruits such as strawberries have

become a new and rapidly expanding area of the agricultural

economy of the county.

VisitHerefordshire.co.uk

Page 18: Herefordshire Brand Guidelines

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How we soundHow we sound is very important to us and our brand. We want our voice to be unique to us and therefore a strong reflection of us and what is important to us.

So before you write anything, think about how you can get in to character. And, if appropriate which of our characteristics is most important to the message or the person you want to receive it.

To begin with we should always be friendly and personable so use personal pronouns; I, we, you, rather than the third person. This creates a strong overall tone and makes the reader or listener feel welcome.

Support this welcome by keeping things real and straightforward. There is no need to use jargon and buzz words even in our business language. Herefordshire is a great place and should have the confidence to be down to earth – keep things simple, short and to the point, flowery and romantic works for Paris but it’s not really us! The confidence thing is really important, we have life in the right balance but there’s no need to show off – we can leave that to others.

Whatever else we do, one thing is really important to how we sound, and it’s called manners. One of our key brand values is

‘respectful’. What this means is being polite and courteous, not taking things for granted. So when you write about us, think how you would like to be spoken to.

Within our brand character is something called English with a twist. What this means is that we shouldn’t be afraid to be a bit quirky, a little bit eccentric, even slightly cheeky. We want things to have some wit to our language, but don’t try and be funny for the sake of it. Only try it when the subject matter is right. The circumstances have to be right. It means putting things together that might not normally go. e.g. scrumpy and oysters. The real trick is to add the confident attitude to it.

Scrumpy and Oysters – why not!

What this creates is surprises (not shocks). Expressing this is best achieved through headlines or as breaks in longer copy – break things up a bit, it’ll make things interesting. Most of all start with the right attitude. Writing about Herefordshire should be like living there – rewarding and full of self expression.

Your check list. Start with the right attitude – I’m going to enjoy expressing myself.

Get in to character – dress up if you want to!

I’m going to sound...

• Friendly and personable

• Real and straightforward

• Confident but down to earth

• Polite and courteous

• I won’t be afraid to be a bit quirky and witty but only when the circumstances are right.

Brand charactersBeautiful We are beautiful but not over the top glamorous

English with a twist A little quirky, a bit surprising and not always what you’d expect

Motion We are vibrant and rich in colour, there’s choice and things going on around us

Working Behind beauty there is always purpose, there’s things going on and success being built

Our typographic style

Our headings use size, placement and spacing to express parts of our message and their relative importance.

Cluster headings

Sometimes keeping it simple can be the best option. Here are some examples.

Simple headings

Grow young minds

Fly like a birdRolling hills await afternoons of fun for all friends and family

relax & not worry

Here you can

These guidelines are for guidance and certain situation will require different applications. In all instances use your professional judgement.

Page 19: Herefordshire Brand Guidelines

36 37

Our style

Made by the people

Our style is to evoke that sense of

being ‘Made by the people’. Using

flexible but interesting objects to

get our message across. We’re in the

country so give a sense of that with

torn edges or texture but don’t be to

rustic, we’re not Darling Buds of May!

InvestHerefordshire.co.ukHerefordshire

Business

English with a twist!

We can apply

different coloured/

torn paper styles

and holding devices

where we can.

Our Social Media icons are made by the people!

When applying the boiler plate lets think about how to present it, for example, if it’s in an education piece let’s give it that flavour.

Remember, our style is made by the people!

Use different holding devices

If we’re promoting an art fair, let’s get messy

You tube

Our bully boilerplateA short paragraph about the county

Herefordshire is a place where you can watch things grow, where you can kick back and relax in a balanced pace of life. It is about the people, the community and the distinctive character. Let the natural and wholesome beauty of Herefordshire speak for itself in its beautiful, but not over the top glamorous, way.

HerefordsHire is a place wHere you can watcH tHings grow, wHere you can kick back and relax in a balanced pace of life. it is about tHe people, tHe community and tHe distinctive cHaracter. let tHe natural and wHolesome beauty of HerefordsHire speak for itself in its beautiful, but not over tHe top glamorous, way.

Herefordshire is a place where you can watch things grow, where you can kick back and relax in a balanced pace of life. It is about the people, the community and the distinctive character. Let the natural and wholesome beauty of Herefordshire speak for itself in its beautiful, but not over the top glamorous, way.

Our boilerplateOur boilerplate may be created using any colours from our palette, incompassing our full colour, Single colour, and white out versions Size and format is flexible and care should be taken to ensure text is legible and included word for word. Minimum point size for copy is 6pt using Avenir 45 Book.

Page 20: Herefordshire Brand Guidelines

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Our photographyPhotography is an important part of our brand, reflecting our personality and demonstrating our offer as a destination.

People * Experience *

LandscapeEvents * Location *

Structure and texture

English with a twist * A little quirky, a bit surprising and not always what you’d expect

Motion We are vibrant and rich in colour, there’s choice and things going on around us

Beautiful * We are beautiful but not over the top glamorous

Working * Behind beauty there is always purpose, there’s things going on and success being built

Using photography We want to express our Brand characters. Within this let’s make sure we start off with an interesting shot. Have a focus in the shot which demonstrates one of our values and is true to the piece it is accompanying. Avoid using stock photography where possible.

* The photography indicated here is for reference purposes only. Images should be purchased from gettyimages.com or taken from our online Flickr library.

* *

Page 21: Herefordshire Brand Guidelines

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Our bully texturesWe have an online library of bully textures to use to create your own logo. Please see P14 for details of application.

Page 22: Herefordshire Brand Guidelines

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Our frameworkOur framework provides a structural foundation for consistent organisation of our elements. It’s a highly flexible system designed to encourage creativity, rather than restrict it.

How we lookon Letterhead, Continuation and Business cards

6 columns

3 columns9 columns Our Letterhead

Our Business cards

Our Continuation pageOur page may be divided into 3,6 or 9 columns depending on requirement

ColumnsOur page may be divided into columns with a multiple of three – up to 9 columns. This allows a high degree of flexibility,Particularly for text heavy documents.

MarginsOur ideal page margin is 10mm, though this will change depending on document size, thickness and binding.

Logo placementOur logo should sit top right but can move to any corner for flexibility. See p17 for more information.

10mm margin

Preferred Position of logo

5mm gutter

LiveHerefordshireHereford HR4 9BWHerefordshire, UK

T: (44) 01432 268430E: [email protected]: [email protected]

LiveHerefordshireHereford HR4 9BWHerefordshire, UK

T: (44) 01432 268430E: [email protected]

John SmithMarketing Assistant

Rachel JonesBrand Manager

Herefordshire County Council

35 Hafod RoadHerefordHR1 1SH

T: 01432 261784E: [email protected]

Page 23: Herefordshire Brand Guidelines

44 45

How we look on county wide logo advertising

How we look on endorsing logo advertising

AdvertisingHere are examples of core brand advertising.

When to use Core Brand advertisingUse core brands when advertising the a constituency as a whole. For example, when we are advertising a County Business conference. See p11 for details of how to use the core brand.

Core Brand advertising

MadeHerefordshire.co.uk

locallyGrown

eaten

Herefordshire.co.uk

Balancework&life

ConnectInvestHerefordshire.co.uk

Page 24: Herefordshire Brand Guidelines

46 47

How we look on campaign logo advertising

InvestHerefordshire.co.ukHerefordshire

Business

Our market is Japan

fordshire

Join our weekly book club

fordshire

LiveHerefordshire.co.uk

Enjoy fine foodEverything on this plate

is grown 5 miles from

this restaurant

MadeHerefordshire.co.uk

fordshire

Here you can

fordshire

VisitHerefordshire.co.uk

fordshireHere you can

Go full throttle

fordshire

Wake up late and not worry

Accommodation Guide

VisitHerefordshire.co.uk

* The photography indicated here is for reference purposes only. Images should be purchased from gettyimages.com or taken from our online Flickr library.

*

*

*

*

Grow young mindsHerefordshire.co.uk

fordshire

Page 25: Herefordshire Brand Guidelines

48 49

ApplicationsThis is how we promote ourselves on leaflets.

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How to find usFishing at the mill

at Leominster

VisitMortimersCross mill

VisitHerefordshire.co.uk

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By Train Arum ex enducid esciae peresed quis qui omnis doloren ditatur aut eos eumqui autatia qui dereptat as aliquodi dolent esto voluptur, quos non re nimus

By Car ium, sum vitiumendio. Ut audi iscimod iscita dolupturest ipis ut et volupta voluptati dolorib usdam, niti imillanturi qui ut eosande voles reped minvelique doluptus, omnita dolupta invenimil

By Foot sunto omnihilicab invenihit eum dolorernatem etus, aut renitiones voluptatem soluptatates id ut liaturist, que aut vellend igeniet venienihil mos earumquis

By Busveribus quate veliciandae sint di aut est debitia adi dunt ut optae vendisi ncillabore posandis ad quae landige ntiorro quatios ratias aligni dolorea ipsumquaepre percitis

Look out for special offers on the mills website www.mortimerscrossmill.com

VisitHerefordshire.co.uk

Mortimers Cross Mill Mortimers Cross Mill

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Comnis is disci que eatessi ncimintis adipsus ex eribus eatiund eliqui iunt quiae nonecuptatas re nimpore non prectur

Tisit et iunt odi nobisciendit volorum quaturion est ut excesti consequatet vel ipicitibus mo vendent otaque et doeaquosa pt, conecae solendae porum rest issitia

at Leominster

Welcome toMortimersCross mill

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Ullo con rest faccus reriation reris si to omnienturios dolupiet, velia nusani sed que sunt.As nihil mod ut verrum arcia nimus, eumquas prore

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Tisit et iunt odi nobisciendit volorum quaturion est ut excesti consequatet vel ipicitibus mo vendent otaque et doeaquosa pt, conecae storerit derioquibus,

Fun for all Cafe & ShopNam ideliquis nem ex es am qui simin ratio. Uciminc totatur simi, si cum et landigeniam ut acia voluptioriae eiunt fugitione comnit ad.

Nam ideliquis nem ex es am qui simin ratio. Uciminc totatur simi, si cum et landigeniam ut acia voluptioriae eiunt fugitione comnit ad.

Minciend enientint, quatium rem volupta temporum qui ulla nimo es seque ped eos as es alibus dero mo bla nobitatiur sitaturit

Mortimers Cross MillMortimers Cross Mill

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VisitHerefordshire.co.uk

VisitHerefordshire.co.uk

Enjoygreatdays out

Bodenham Lakeat Leominster

VisitMortimersCross mill

VisitHerefordshire.co.uk

VisitHerefordshire.co.uk

across Herefordshiretours

Findwalks&

All photography here is for reference purposes only. Images should be purchased from gettyimages.com or from our online Flickr library.

Page 26: Herefordshire Brand Guidelines

51

Bully’s list of lovely friends

Brand GuardianRachel JonesBrand ManagerHerefordshire Council

PO Box 4 Plough Lane Hereford HR4 OLE

T: 01432 261784 E: [email protected]

Herefordshire Business BoardChair Herefordshire Business Board

PO Box 4 Plough Lane Hereford HR4 OLE

T: 01432 260601T: 07798 666192 E: [email protected]

Visit HerefordshireDiscover Herefordshire Centre

1 King Street Hereford HR4 9BW

T: 01432 268430 E: [email protected] Web: www.visitherefordshire.co.uk

Wendy Tolley Business Development Manager

Hereford College of Arts Folly Lane Hereford HR1 1LT

T: 01432 845366 F: 01432 341099 E: [email protected] www.hca.ac.uk

PrintersSigns & Labels Hereford Ltd

Unit 5 Imperial Business Centre Mortimer Road Hereford HR4 9SP

T: 01432 340296 E: [email protected] www.signs-and-labels.co.uk

Impact Print

Impact House Coldnose Road Rotherwas Industrial Estate Hereford HR2 6JL

T: 01432 356965 F: 01432 352908 E: [email protected] www.impactprint.co.uk

ABC Print

Lugg View Industrial Estate Moreton-on-Lugg Hereford HR4 8DP

T: 01432 760700 E: [email protected] www.abcprintgroup.com

Clancy WilsonSign-Rite UK Ltd

Unit B1 Leominster Enterprise Park Leominster HR6 0LX

T: 01568 616171 Fax: 01568 616171 E: [email protected] www.sign-rite.co.uk

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Page 27: Herefordshire Brand Guidelines

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