Heritage and Cultural Tourism Sample

Sam

ple

Doc

umen

t by

htp:

//w

ww

.glo

bala

ssig

nmen

thel

p.co

m/

Assignment

Heritage and Cultural Tourism

Type of Documents : Assignment No of Words : 9800

Disclaimer: This is a sample document prepared by globalassignmenthelp.com and has been submited on turnitin. To order the similar paper please contact at: Email : [email protected] Phone: (UK) +44 203 3555 345 Website: htp://www.globalassignmenthelp.com/

http://www.globalassignmenthelp.com/


This is a sample document

Email: [email protected], Phone: (UK) +44 203 3555 345 Website: http://www.globalassignmenthelp.com/

HERITAGE AND

CULTURAL

TOURISM




TABLE OF CONTENTS

INTRODUCTION .......................................................................................................................... 1

TASK 1. UNDERSTAND THE GROWTH AND DEVELOPMENT OF HERITAGE AND CULTURAL INDUSTRY WITHIN TRAVEL AND TOURISM ................................................. 2

1.1 Analyze the growth and development of Heritage and Cultural Industry ............................. 2

1.2 Discuss Potential Conflicts in Conservation of Heritage and Cultural Resources ................ 3

TASK 2 UNDERSTAND THE PURPOSE OF HERITAGE AND CULTURAL ATTRACTION WITHIN TRAVEL AND TOURISM SECTOR ............................................................................ 6

2.1 Assess the Purpose of Heritage and Cultural Attractions in Meeting the Needs of Different Customers .................................................................................................................................... 6

TASK 3 UNDERSTAND ROLES, RESPONISIBILITIES AND OWNERSHIP OF ORGANIZATIONS IN HERITAGE AND CULTURAL INDUSTRY ........................................ 9

3.1 Evaluate the Impact of Different Type of Ownership on the Management of Heritage and Cultural Sites ............................................................................................................................... 9

3.2 Analyze Roles and Responsibilities of Organizations in the Heritage and Cultural Industry ................................................................................................................................................... 10

TASK 4 UNDERSTAND THE ROLE OF METHODS OF INTERPRETATION WITHIN THE CULTURAL AND HERITAGE INDUSTRY FOR TOURISTS ................................................ 12

4.1 Evaluate Methods and Media used for Interpretation within the Cultural and Heritage Industry for Tourists .................................................................................................................. 12

CONCLUSION ............................................................................................................................. 13

REFERENCES ............................................................................................................................... 9




LIST OF FIGURES

Figure 1: Science Museum, UK ...................................................................................................... 6 Figure 2: Science Museum, UK ...................................................................................................... 7 Figure 3: V & A Museum, UK ....................................................................................................... 7 Figure 4: Interior- V & A Museum ................................................................................................. 8

This is Sample Assignment, for

complete Assignment kindly contact at

[email protected]




INTRODUCTION

Tourism is one of the growing sectors in today’s economy. People move from one country

to another looking for some outdoor activities which would give them some recreational pleasure.

Tourism can be for many purposes, people may travel for fun, to get some meaningful experiences,

going off shore to attend some events or occasions, to learn about the historical importance of any

place, etc (Salazer, 2013). Tourism with the objective of gaining the knowledge about cultural and

heritage of a country is becoming most popular these days. It has entirely come out with more role

and scope within the sector and creating impact on the industrial participants and management.

This report will picture the importance of culture and heritage management and its role

within the travel and tourism sector. U.K is one of the best destinations when talked in regards to

heritage and culture and it stands fifth in the ranking among top 50 nations. Culture and heritage

tourism is important for this country because of its contribution in development of country’s

economy and is providing 100,000 jobs across the country (Larry, 2001).




TASK 1 UNDERSTAND THE GROWTH AND DEVELOPMENT OF

HERITAGE AND CULTURAL INDUSTRY WITHIN TRAVEL AND

TOURISM

1.1 Analyze the growth and development of Heritage and Cultural Industry

Culture and heritage tourism mainly encompasses the elements such as living culture,

history and ethical importance of a place. They have contributed towards pride, stability and

economic development in the country (Kennel, 2013). U.K has many places of cultural and

heritage importance such as Stonehenge, roman empire in Germany, Big Ben, London museums,

castles, Buckingham Palace and many more places like that which has made it more important for

the industries and government to jointly contribute towards preserving them and work for their

growth and development.

- Some private and the government bodies have distributed their responsibilities to

resolve some issues relate to a particular place and its development (Offenhauber,

2010).

- The view of developing a particular place has also been taken globally to look out for

opportunities and has brought in more innovations to increase the capacity and assets.



[email protected]




- Proper planning has been done by undertaking formal research and evaluation of the

ways to learn how to be successful and to understand the ways which would lead

towards success (Larry, 2001).

- Various opportunities and market threats have been analyzed and planned to increase

strength and control weaknesses.

- Travel and tourism has also received support from local and regional authorities to

bring plans into action.

A united effort with regional goals has helped in developing cultural and heritage in travel

and tourism industry in UK. It has assisted in expanding assets and capacities to achieve goals

rigorously (Heritage at Risk from Tourism, 2002). From past many years London got the

sponsorship of the most famous sport event i.e. Olympic Games, which has led many people from

all over the world to visit the country. At the time of such events people do look around to take a

visit of the place during their course of stay. Recently one of the grand events of Queen’s Diamond

Jubilee took place during which all the places of historical importance were renovated and

constructed. Such occasion lead to development of places and directly turns out to be a major

factor in growth of travel and tourism industry (Romero, 2011). In last few years many people

visited U.K to be the live audience to the occasions like those of Queens Diamond Jubilee, London

Olympics, Paralympics, Royal Baby, etc which are of historical importance (Kennel, 2013). Not

only the Euro zone but people across the globe came to be the witness to this event. Thus it

segments the people coming for leisure and fun from the people coming with cultural motives.

Thus, all these cultural and heritage importance holding activities have boost up the tourism and

has attracted many people not only from a particular place but from all over the world (Hyde,

2012)

1.2 Discuss Potential Conflicts in Conservation of Heritage and Cultural Resources

In central Jordan, local and private institutions have diverged to meet up the requirement

of understanding heritage values of the country. The difference between local and national heritage

resources are emerging put slowly and will come out with many unknown effects. Challenge of

inclusive participation by all segments of the community is also a major challenge (Romero, 2011).

Steps like organizing town meetings, school involvement, and interpretation of excavated evidence

has helped on fostering the necessary cooperation of various stakeholders and has fairly distributed

the benefits brought by development.




In Northern Ireland, an amazing landscape has emerged as the newest attraction of the

visitors and is getting famous for its unique geology (Kennell and Chaperon, 2013). But companies

are now coming looking to the great potential this place has in the coming future to earn profits.

So they are coming up with the projects to develop hotels, visitor centres, etc. This has caused

severe conflicts between local residents and the developers. So Causeway is preventing this place

from overdevelopment and to enrich it in its natural form.

- Uneven distribution, migration of people from one part to another part of the country,

growing populations has increased the pressure on cultural and heritage properties

(Conlin, 2010). In some parts, technological advancements and industrial setup is at

such a high level as some places being rich in some or the other mineral or natural

resources, that people there are forced to leave the place and migrate to a foreign

location where they could find more employment and living opportunities. Because of

all these commercial intensification, heritage is under pressure. A good conservation

outcome depends upon the early identification of problems and coming out with timely

solutions before the situation gets worsened (Timothy, 2011).

- Economic growth also has multiple effects on the environment especially from those

arising from increased consumption and waste generation. It is one of the major factors



[email protected]




which are responsible in harming the heritage property and cultural beliefs (State of

environment 2011, 2011). World and its people are more inclined towards wealth and

profit generation and they at least think about the consequences of their activities.

People those who are active in the tourism industry are coming out with more and more

ideas towards increasing and attracting tourism but are least bothered about the harm

which they are imposing on architects and heritage of the country. Access of tourism

activity does harm the culture and heritage environment (Nyuapane, 2009).




TASK 2 UNDERSTAND THE PURPOSE OF HERITAGE AND

CULTURAL ATTRACTION WITHIN TRAVEL AND TOURISM SECTOR

2.1 Assess the Purpose of Heritage and Cultural Attractions in Meeting the Needs of Different

Customers

Protecting the cultural and heritage paces and locations is very difficult task. The things

which are in their natural form from thousands of years have to be maintained in the same form

for future because if any technological or scientific modification is brought into the old architects

and buildings, then it will lead to the loss in value of that place or building (Ansson, 2011). People

visiting these places as tourists come so far and spend their time and money to get insight of the

historical values related to that place , but if they do not find what they have come to see, they will



[email protected]




Figure 2: Science Museum, UK

(Source: Kennell and Chaperon, 2013).

The purpose behind maintaining Science museum is to preserve the scientific modifications

and discoveries taking place within the country both in present and those happened in past. One of

the science museums in UK is one in Manchester which is among the mediocre and world class

museums (Hyde, 2012). People are allowed to get engaged with the experiments and can see mind

boggling inventions. The main attractions of these are lie detector, laser harp, building bridges,

robots and many more. In short it preserves the innovations and modern culture It has many vintage

and heritage property stored in there for people to see like first plan’s engine, James Watson’s

model of DNA, etc (Labadi, 2010). So people with their interest in science and technology visit

these places and are these days in major demand because of growing modernization and people’s

interest in technologies of the world.

Figure 3: V & A Museum, UK

(Source: Brennen, 2012).




Figure 4: Interior- V & A Museum

(Source: Deacon, 2006).



[email protected]




TASK 3 UNDERSTAND ROLES, RESPONISIBILITIES AND

OWNERSHIP OF ORGANIZATIONS IN HERITAGE AND CULTURAL

INDUSTRY

3.1 Evaluate the Impact of Different Type of Ownership on the Management of Heritage and

Cultural Sites

Looking at the mass revenues earned through travel and tourism and specifically through

cultural and heritage sites, many public as well as the private organizations have jumped into

getting the ownership (Clayton, 2003). Usually the heritage sites remain under the ownership of

governmental and other non profit sectors, but many heritage properties are such which are not

taken as of high value and are still in the hands of private businesses who are least bothered about

preserving their historical importance but are rather concerned about gaining profits from those

(Brennen, 2012). The impact of different ownership can be understood from the following points:

Political – Much safeguard is provided to the heritage properties which are in the

government control. They undertake different projects on regular basis to strengthen the

historic value of the sites (Larry, 2001). They also take expertise from the other countries

experts like those from south-east Europe in connection with project planning and

management.

Institutional – The projects which have run under the institutional levels have also yielded

notable results (Jayawardena, 2003). Like those of monument sites in ‘Kosovo’. The

institutional projects have helped in setting up of the cultural heritage database in Kosovo

and have also gained support form national authorities as well.

Collaboration- At many sites, private and governmental holdings have joined hands

together to improve the cultural and heritage value related to particular place. They have

undertaken many rehabilitation projects which have shown high level of cooperation at all

the stages (Poria, 2001).

There have not only been positive impacts rather have also suffered from negative impacts

from the different types of ownerships. When different organizations are working together, there

is pressure to come up with the similar performance (Creighton, 2007). The competition is

prevailing in this sector as well and even the government agencies are not spare from it. Even if

the government agencies are not willing to take any advantage from it, but constant pressure from

different economic factors and asymmetrical information structure forces them to work to take




advantages (Harrison, 2003). Thus it gives rise to constant conflicts because of the difference in

work plan of every business organization. Private organizations mainly strive to come up with the

modern technology which would help it in revenue generation and also to come up with skilled

development whereas, the government organizations work towards the conservation of heritage

properties.

3.2 Analyze Roles and Responsibilities of Organizations in the Heritage and Cultural Industry

Many organizations are working towards preserving historical monuments and culture in

U.K. one of them is Historic Building and Monument Commission for England, which is a non

government body working to safeguard historical buildings and architectures in London

(Keitumetse, 2006). It is also known as ‘English Heritage’. It has undertaken responsibility of

preserving many archaeological sites and historic submerged landscapes within the English coasts.

It is not only the responsibility of English Heritage alone, but can be understood as responsibility

‘The National Trust’ was also founded in the same field in the year 1894 with the similar

objective of preserving heritage. It was founded by Octavia Hill, Sir Robert Hunter and Hardwicke

Canon Rawnsley. The purpose of it was to prevent and preserve the beauty and historic buildings

along with preservation of art, pictures, artists and furniture. It has also shown its interest in the



[email protected]




preservation of animal and plant life. This was the basic goal of the organization initially but slowly

it developed its interest in preserving country’s houses and gardens where now most of the tourists

visit. The tourists who come to the country are mainly of foreign location and foreign linguistic

dialects. So to enhance their visit to the country they have been supported by various expert

facilities like providing guides and escorts who are masters and well trained in some or the other

foreign language (Abu, 2012). This will help the tourists in understanding well the history and

other facts associated to a place they are visiting.




TASK 4 UNDERSTAND THE ROLE OF METHODS OF

INTERPRETATION WITHIN THE CULTURAL AND HERITAGE

INDUSTRY FOR TOURISTS

4.1 Evaluate Methods and Media used for Interpretation within the Cultural and Heritage

Industry for Tourists

The main motive behind using interpretation is to provide and enrich the visitors with such

an experience which would help them in understanding the significance of the place they are

visiting. Victoria and Albert museum (V & A) has employed various methods which are used to

interpret and enhance their experience can be in the form of art and drama, weaving thematic

stories, signs and labels, tour guides, touch screen KIOSKS, conducting historic events and fairs

(Harrison, 2003). It has helped visitors in learning more and thinking about their experiences. Role

play and drama at Museum in London has become the major form which is not restricted by any

language bars. People from different countries also learn about the culture and heritage by visually

looking at the performances, not completely but partially.



[email protected]




CONCLUSION

Heritage and culture tourism holds a great importance in today’s travel and tourism

industry and has become a major source of revenue (Butler, 2001). As all these heritage and culture

are of historical value and need to be preserved in their natural form. The reason behind the same

is that people come from around the globe to know their historical value, attributes, ethical norms

and cultural dialects. And if they do not find them in their original form, they get de-motivated and

get discouraged to visit the place again in near future (Deacon, 2006). So government and private

organizations which are active in U.K should concentrate on improvising the heritage resources as

it forms the major part of revenues and earnings for the country.




REFERENCES

Journal

Abu, R. and et.al., 2012. Hospitality and Tourism. CRC Press.

Ansson, M., 2011. Mediatized tourism. Annals of tourism research. 38. pp.1634-1652

Barré, and Hervé., 2002. Heritage Policies and International Perspectives: Cultural Tourism and Sustainable Development. Museum International. 54(1-2). pp.126-130.

Creighton, O., 2007. Contested Townscapes: The Walled City a World Heritage. World Archaeology. 39(3). pp.339-354

Deacon, J., 2006. Rock Art Conservation and Tourism. Journal of Archaeological Method and Theory. 19(4). pp.379-399

Harrison, C. L., Jayawardena, C. and Clayton, A., 2003. Sustainable tourism development in the

Hyde, F. K., Ryan, C. And Woodside G. A., 2012. (ed.) Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Advances in Culture, Tourism and Hospitality Research, Volume 6), Emerald Group Publishing Limited

Ivanovik, M., 2008. Cultural Tourism. Juta and Company Ltd

Labadi, S. And Long, C., 2010. Heritage and Globalization. Routledge



[email protected]




Larry, D., 2001. Creating Healthy Communities, The process of community discovery. Fairbanks Cooperative Extension

Richards, G., 2001. Cultural Attractions and European Tourism. CABI

Timothy, J. D., 2011. Cultural Heritage and Tourism: An Introduction. Channel View Publication. Whittingdale, J., 2006. Protecting and Preserving Our Heritage. The Stationery Office

Online

Heritage at Risk from Tourism. 2002. [Online]. Available through: <http://www.icomos.org/risk/2001/tourism.htm>. [Accessed on September 28 th, 2013]

Kennell, J. and Chaperon, S., 2013. Analysis of UK Government’s 2011 Tourism Policy. [Online]. Available through: <http://www.tandfonline.com/doi/abs/10.1080/09548963.2013.819662#.UjGU1sZHIU>. [Accessed on September 25th, 2013]

Offenhauber, D., Zimmerli, C. W. and Albert, T. M., 2010. World Heritage and Cultural Diversity. [Online]. Available through: <http://www.unesco.de/fileadmin/medien/Dokumente/Bibliothek/world_heritage_and_cultural_diversity.pdf>. [Accessed on September 28 th, 2013]

Romero, J., 2011. Land with Cultural Heritage, with Collective Purpose and with a Future. [Online]. Available through: <http://metode.cat/annual-review/monographs/after-the-crisis/lands-with-cultural-heritage-with-collective-purpose-and-with-a-future>. [Accessed on September 27th, 2013]

Salazer, B. N., 2013. Cultural Heritage and Tourism: A Public Interest Approach-Introduction. [Online]. Available through: <http://www.academia.edu/151766/Cultural_heritage_and_tourism_A_public_interest_approach_-_Introduction>. [Accessed on September 27 th, 2013]

State of Environment 2011., 2011. [Onine]. Available through: <http://www.environment.gov.au/soe/2011/report/heritage/7-1-likely-trends-in-key-factors.html>. [Accessed on September 27th, 2013]


Date post:	15-Jul-2015
Category:	Travel
Upload:	globalassignmenthelp
View:	370 times
Download:	3 times