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HERITAGE TOURISM AT MALACCA

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Heritage TOURISM
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Page 1: HERITAGE TOURISM AT MALACCA

Heritage TOURISM

Page 2: HERITAGE TOURISM AT MALACCA

Baba Nyonya Heritage Museum

GROUP MEMBER (HM 241 4B):SITI NURHIDAYU BT BAH ALANG NURI

2014821814SITI NADIAH BT SHAMSUDIN

2014670634 SYAKILLA BT KOSNON2014624752

NOR RAWIAH ABDUL MANAF 2014811374

NUR ESMAH AFIQAH BT ISMAIL 2014645584

Page 3: HERITAGE TOURISM AT MALACCA

Located at no. 48 & 50, Jalan Tun Tan Cheng Lock, 75 000 Melaka

Was built in 1986 : using Victorian-era chandelier to floor tiles

Adopted Malay culture into theirs

Inside museum : display traditional costume, antique furniture, work art at the wall, utensil ( 19th century)

Staff will give briefing during the visit : Not allowed to take photo

19th century : Western design influence decoration and design

Ticket price: Local RM 14 , Foreigner RM 16

Purpose : To protect cultural heritage for future generation to learn, experience and see.

INTRODUCTION

Page 4: HERITAGE TOURISM AT MALACCA

Heritage TOURISM Definition- ‘An immersion in the natural history, human heritage, arts,

philosophy and institutions of another region or country’ (Timothy and Boyd, 2003).

Three heritage visitor characteristics = Demographic (level of education, gender, income level and employment),

Geographic (urban area or suburban area)Psychographic (lifestyles, social class and personality)

Two types of tourist motivations i) to pursuit of knowledge ii) personal benefits

Malacca – Heritage values destination and become the most preferred heritage tourism

Museum Baba Nyonya provides elements of heritage, history and the cross culture = Chinese and local Malays

Page 5: HERITAGE TOURISM AT MALACCA

Peranakan

• The word Peranakan comes from the Malay and Indonesian word, anak or child, referring to locally born descendants.

• When migrants travelled from their home country, some began to adopt the local culture and inter-married with the locals.

• The beginnings of the Peranakan Chinese in South East Asia date back to the twelfth century, when Chinese traders intermarried with local women and adopted South East Asian social practices and the local language.

• Peranakan men are called baba, an honorific title meaning gentleman and the women nyonya meaning lady.

BACKGROUND Baba Nyonya

Page 6: HERITAGE TOURISM AT MALACCA

Peranakan Chinese Family• Chan Cheng Siew had married with Chee Gee Geok Neo who was a Kapitans of

Malacca in early 19th Century. She was fondly known in the family as Fat Mother, Mak Gemuk.

• Chen Siew , a ‘Towkay Cermin Mata’ change the plantation of Gambier to rubber after seen Malacca as the good locations for growing rubber tree. He also known to have held many ‘ronggeng’ nights filled with wine, women and song.

• In 1919, Chen Siew was died and leaving a wife with three mistress. The eldest mistress Choo Way Neo, or Nenek Cho, The two younger mistresses were Maggie Tan Ah Moy and Tan San Yeok, and the only one legitimate son, Chan Seng Kee who was match-married to Ho Joo Suan who is came from a Peranakan family.

• Seng Kee who is not interested to live in the busy town, built a house by the seaside that was completed in 1932 and moved his family to stay there before and during the war.

• For many years, the house be an office and ancestral home for prayers & opened by the family to the public in 1985 and being managed by the seventh generation.

BACKGROUND Baba Nyonya CON..

Page 7: HERITAGE TOURISM AT MALACCA

THE FAMILY STRUCTURE

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SWOT ANALYSISSTRENGTHS• Preservation and conservation of building • Storing the uniqueness of furniture and the design of the building. • Knowledge about the histories in malacca •Near with the other attraction places ( Jonker Walk, The Stadthuys, St.Paul Hill’s (A ’Famosa)and Malacca River)

WEAKNESSES•Less number of domestic tourists•Costly for domestic tourists = money, time and energy•Narrow streets, roads congestions and limited signage

OPPORTUNITIES• Job opportunity for local people•Increase income for local people•Increase knowledge of the local people•Increasing the development around the area

THREATS•Congestion•Environmental damages and pollutions (air pollution, noise pollution and land pollution)•Social problem and cross cultural impact

Page 9: HERITAGE TOURISM AT MALACCA

RECOMMENDATION• Worth for the new future generation can see and learn.• Sustainable tourist : i) attract to heritage site ii) learn about the history• Local authorities and organization must protecting and

preserving the heritage site.• Enacted : for ensure heritage site not diminished • High-quality information must provided• Staffs at Baba and Nyonya Museum are really preserve

and protect the museum

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CONCLUSION• Heritage Tourism can be listed as one of the most important type of

tourism.• More interested and appreciate in heritage and historical sites and

buildings• Important to preserve our cultural heritage• A chance to learn more about our culture and history• Historic preservation to maintain its value so that the new generations

can experience and appreciate more about our history • Heritage tourism can describing psychological on the psychology-

tourism interference that suitable for everyone, children, teenagers, adult and elderly who are enthusiasm on the history

• Authorities and organizations can responsible to make sure heritage and historical places in Malaysia are fully conserved and preserved systematically

Page 11: HERITAGE TOURISM AT MALACCA

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