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HERITAGE TOURISM AT MALACCA

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Heritage TOURISM

Baba Nyonya Heritage MuseumGROUP MEMBER (HM 241 4B):SITI NURHIDAYU BT BAH ALANG NURI 2014821814SITI NADIAH BT SHAMSUDIN 2014670634 SYAKILLA BT KOSNON2014624752NOR RAWIAH ABDUL MANAF 2014811374NUR ESMAH AFIQAH BT ISMAIL 2014645584

Located at no. 48 & 50, Jalan Tun Tan Cheng Lock, 75 000 Melaka

Was built in 1986 : using Victorian-era chandelier to floor tiles

Adopted Malay culture into theirs

Inside museum : display traditional costume, antique furniture, work art at the wall, utensil ( 19th century)

Staff will give briefing during the visit : Not allowed to take photo

19th century : Western design influence decoration and design

Ticket price: Local RM 14 , Foreigner RM 16

Purpose : To protect cultural heritage for future generation to learn, experience and see.INTRODUCTION

Heritage TOURISMDefinition- An immersion in the natural history, human heritage, arts, philosophy and institutions of another region or country (Timothy and Boyd, 2003). Three heritage visitor characteristics = Demographic (level of education, gender, income level and employment), Geographic (urban area or suburban area)Psychographic (lifestyles, social class and personality)Two types of tourist motivations i) to pursuit of knowledge ii) personal benefits Malacca Heritage values destination and become the most preferred heritage tourismMuseum Baba Nyonya provides elements of heritage, history and the cross culture = Chinese and local Malays

Peranakan

The word Peranakan comes from the Malay and Indonesian word, anak or child, referring to locally born descendants.

When migrants travelled from their home country, some began to adopt the local culture and inter-married with the locals.

The beginnings of the Peranakan Chinese in South East Asia date back to the twelfth century, when Chinese traders intermarried with local women and adopted South East Asian social practices and the local language.

Peranakan men are called baba, an honorific title meaning gentleman and the women nyonya meaning lady.

BACKGROUND Baba Nyonya

Peranakan Chinese FamilyChan Cheng Siew had married with Chee Gee Geok Neo who was a Kapitans of Malacca in early 19th Century. She was fondly known in the family as Fat Mother, Mak Gemuk.

Chen Siew , a Towkay Cermin Mata change the plantation of Gambier to rubber after seen Malacca as the good locations for growing rubber tree. He also known to have held many ronggeng nights filled with wine, women and song.

In 1919, Chen Siew was died and leaving a wife with three mistress. The eldest mistress Choo Way Neo, or Nenek Cho, The two younger mistresses were Maggie Tan Ah Moy and Tan San Yeok, and the only one legitimate son, Chan Seng Kee who was match-married to Ho Joo Suan who is came from a Peranakan family.

Seng Kee who is not interested to live in the busy town, built a house by the seaside that was completed in 1932 and moved his family to stay there before and during the war.

For many years, the house be an office and ancestral home for prayers & opened by the family to the public in 1985 and being managed by the seventh generation.BACKGROUND Baba Nyonya CON..

THE FAMILY STRUCTURE

SWOT ANALYSISSTRENGTHSPreservation and conservation of building Storing the uniqueness of furniture and the design of the building. Knowledge about the histories in malacca Near with the other attraction places ( Jonker Walk, The Stadthuys, St.Paul Hills (A Famosa)and Malacca River)WEAKNESSESLess number of domestic touristsCostly for domestic tourists = money, time and energyNarrow streets, roads congestions and limited signageOPPORTUNITIES Job opportunity for local peopleIncrease income for local peopleIncrease knowledge of the local peopleIncreasing the development around the areaTHREATSCongestionEnvironmental damages and pollutions (air pollution, noise pollution and land pollution)Social problem and cross cultural impact

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RECOMMENDATIONWorth for the new future generation can see and learn.Sustainable tourist : i) attract to heritage site ii) learn about the historyLocal authorities and organization must protecting and preserving the heritage site.Enacted : for ensure heritage site not diminished High-quality information must providedStaffs at Baba and Nyonya Museum are really preserve and protect the museum

CONCLUSIONHeritage Tourism can be listed as one of the most important type of tourism.More interested and appreciate in heritage and historical sites and buildingsImportant to preserve our cultural heritageA chance to learn more about our culture and historyHistoric preservation to maintain its value so that the new generations can experience and appreciate more about our history Heritage tourism can describing psychological on the psychology-tourism interference that suitable for everyone, children, teenagers, adult and elderly who are enthusiasm on the historyAuthorities and organizations can responsible to make sure heritage and historical places in Malaysia are fully conserved and preserved systematically

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