hum main hai hero

hum main hai hero

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INTRODUCTION 2Hero MotoCorp Ltd. (Formally Hero Honda Motor Ltd.) is the worlds largest manufacturer of two-wheeler,based in India

In 2001,the company achieved the coveted position of being the largest two-wheeler manufacturer in India and also,the Worlds No.1 two-wheeler company in terms of unit volume sales in a calendar year.Hero MotoCorp Ltd. continues to maintain this position till date

Company continues to lead the domestic motor cycle market with 54.6% market share

HISTORY3Hero-Honda joint venture(1984-2010)Products launchingHero motor corp. ltd in 17th august 2011

PRODUCT5Wide range of two wheelers (includes motorcycle and scooter)

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MISSION 6Hero Moto Corps mission is to become a global enterprise fulfilling its customers needs and aspirations for mobility

Setting benchmarks in technology, styling and quality so that it converts customers into brand advocate

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VISION7The story of company began with a simple vision the vision of a mobile and an empowered India. Hero MotoCorp Ltd.,Companys new identity, reflects commitment towards providing world class mobility solutions with renewed focus on expanding Companys footprint in the global arena

ORGANISATION CULTURE8Provide friendly environment to employees

Encourage its employees to put in their best

Embedded with humanity and honesty to achieve mutual respect

FINANCIAL REPORT IN BRIEF (FY:2010-11)9Particulars31march2011(in crore)31 march 2010 (in crore)Gross sales 20,662.39 16,780.62Net sales & other income 19,669.90 16,098.79Profit before tax (PBT) 2,404.76 2,831.73Profit after tax (PAT) 1,927.90 2,231.83Earning per share (EPS) in (Rs.) 96.5(Rs.) 111.77 (Rs.)

10IMPORTANT PEOPLE

Founder Director Chairman B.M MUNJAL BRIJ MOHANLAL MUNJAL

Managing Director C.E.O

Pawan Munjal

Punchline

Hum mein He Hero

Competitors

1. Bajaj Auto 2. TVS Motor 3.Mahindra Scooter4. LML ( Lohia Machinery Limited)

Strategies of HERO MOTO CORP

KEY STRATEGIES

1. To build a strong product portfolio 2. Explore growth opportunities globally 3.Improve its operational efficiency continuously 4. Aggressively expand its reach to customers 5. Continue to invest in brand building activities 6. Ensure customer and shareholder delight.

The company has announced its intention to expand globally, with plans to sell vehicles on three continents i.e. Africa, Latin America and South-East Asia and nearly double its unit sales within five years

To strengthen their network in rural areas , the company started sales, servicing and spare part outlets in small towns and villages across India.

In order to retain its 1st position in the market , it is expanding its R&D. They have hired engineers from its competitors like BAJAJ AUTO, YAMAHA and MAHINDRA two wheelers.

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