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Seminar II Report (536421)Session: 2009-2010

Topic-1 : TITAN INDUSTRIES (Product Division)

Topic-2 : BATA INDIA LIMITED (Product and

Marketing)

Topic-3 : HERO HONDA (Strategies and

Overview)

Session: 2009 20010

Submitted To: Submitted By:

Shri Shankaracharya Institute of Management and

Technology(Managed by Shri Gangajali Education Society, Bhilai)

Junwani, P.O.Nehru Nagar, BHILAI-490020 (C.G) INDIA(An ISO- 9001:2000 Certified Institution)

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Mrs. Astha Sharma Gaurav Ujawane

M.B.A IV

Semester

Section A

TITAN INDUSTRIES

Type: Joint venture Industry: Watches Founded: 1987 Headquarters: Hosur, India Area served: 4 continent and 32 countries. India and others. Key people: Xerxes Desai, Founder Products: Watches, Jewellery, Eyewear & Precision

Engineering Employees: 3,000 Parent: Tata Group

Website: www.titanworld.com

HISTORY

Titan Industries was established in 1984 as a joint venture between

the Tata Group and the Tamil Nadu Industrial DevelopmentCorporation.

In 1995, the company diversified into jewellery under the brand

Tanishq to capitalize on a fragmented market operating with no

brands in urban cities.




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In 2005, the company launched its second Jewellery brand, Gold

Plus, for capitalizing on the opportunity in small towns and rural

India.

The Company leveraged its manufacturing competencies and

branched into Precision Engineering Products and Machine Building

from 2003.

PRODUCTS

Watches : Currently manufactures four main watch brands viz.

Titan for the premium segment, Fastrack focused on the youth and

trendy fashion space, Sonata for the mass market and Xylys for the

premium market.

Jewellery: Tanishq is India's largest and fastest growing jewellery

brand with a premium range of gold jewellery studded with

diamonds or coloured gems and a wide range in 22kt pure gold.

Eye wear: Titan Eye+ is currently on a pilot mode with 5 stores in

2 cities and has sunglasses under Fastrack brand and prescription

eyewear consisting of Frames, Lenses, Sunglasses, Accessories and

Contact Lenses of in-house brands and other premium brands.

WATCH DIVISION

Titan watch division was started in 1987. At launch it was the third watch

company in India after HMT and Allwyn.

Titan formed a joint venture with Timex, which lasted until 1998, andsetup a strong distribution network across India

Titan watches account for a 25% share of the total Indian market and are

also sold in about 40 countries through marketing subsidiaries based in




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London,Aden,Dubai and Singapore. Titan watches are sold in India

through retail chains controlled by Titan Industries.

Titan Industries has claimed to have manufactured the world's slimmest

wrist watch - Titan Edge.Produced indigenously after four years of

research and development, the Titan Edge has a total slimness of just 3.5

mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge,

Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula,

Bandhan, Sonata, Octane, special RHosur, Tamil Nadu.

Fastrack is a popular brand among youth in India. Fastrack watches come

in a variety of styles, shapes and colours.

On 4 March, 2010,Titan Industries Announced the launch of its very first

Titan flagship store is located at Opposite Shoppers Stop, Bandra Linking

Road, Mumbai, India. Store is spread over a spacious 2500 sq ft and

houses more than 1500 watches on display from Titan like Purple,

Automatics, Orion, Raga, Edge, Nebula, and many more.

PRECISION ENGINEERING DIVISION

Precision Engineering Division of Titan was started in 2002. It has become

one of the leading manufacturers of Precision Parts for Automotive and

Aerospace Industries.

Product range includes pointers, dashboard clusters like Fuel Gauge,

Temperature Gauge, Gear Shift Indicators, Clocks for Automobiles and

any kind of Injection molded Plastic parts, Electromechanical Assemblies

for automobiles

The Tooling Sector of Precision Engineering Division manufactures all

kinds of Press Tool, Molds, Jigs, Fixtures for various industries.

Titan Automation Solution, a part of Precision Engineering Division is a

leading Automation Solution Provider for all kind of industries.




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JEWELARY DIVISION

Tanishq is currently the most prominent jewellery brand of India, and it

pioneered the concept of branded jewellery and ornaments in India. The

name Tanishq has been formed by combining "Tan" (body in Hindi) and

"Ishq" or (love in Hindi).

Tanishq, established in 1995, challenged the established family jeweller

and introduced new rules in precious jewellery. The factory complies with

all labour and environmental standards, located at Hosur, Tamil Nadu.

Tanishq is currently the most prominent jewellery brand of India, and it

pioneered the concept of branded jewellery and ornaments in India. Thename Tanishq has been formed by combining "Ta" (the first two letters of

Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit).

[4]

Tanishq is India's largest jewellery brand with a wide range of jewellery in

22Kt pure gold studded with diamonds or coloured gems. It is the fastest

growing jewellery brand in India.[citation needed] Tanishq, established in

1995, challenged the established family jeweller and introduced new

rules in precious jewellery; a category as old as civilization. Tanishq

challenged the age-old jeweller's word with Tata's guaranteed purity.

Tanishq's initial foray into the jewellery business was a failure though.

Tanishq at first introduced 18 Kt gold jewellery advertising 18 Kt as the

'international standard.' This less pure gold was completely rejected by

the market dominated by (purported) 22 Kt gold. Later on, it exploded the

market with facts about rampant impurity across India. It introduced

technology-backed challenge in a category completely governed by blind

individual trust. Tanishq introduced innovations like Karatmeter, the only

non destructive means to check the purity of gold; machine made

jewellery, which offers superior finish and value to the customer and

handcrafted jewellery which is influenced by various jewellery traditions

of India.




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Tanishq has set up production and sourcing bases with thorough research

of the jewellery crafts of India. The 1,35,000 sq. ft. factory is equipped

with the latest and most modern machinery and equipment. The factory

complies with all labour and environmental standards, located at Hosur,Tamil Nadu. The brand brings together the work of karigars, who

specialize in different styles of making jewellery. Karigars, who continue

to be an exploited lot with other jewellers, are paid fair remuneration and

work under good working conditions in Tanishq.badhiya kism he

Prescription Eyewear Division (PEW)

The PEW business is Titan's latest retailing venture. The company now

has 48 stores under the "Titan Eye+" brand across the country. Over the

next few years the company plans to expand to 250 stores.

RECOGNITION

Being named the No.1 Brand in the Consumer Durables category in the

"Brand Equity" Survey of The Economic Times, a leading Indian financial

daily.

The Titan Design Team won the Young Design Entrepreneur of the Year

award at the design awards instituted by the National Institute of Design

and Business World, a leading Indian magazine. The team has won 7

accreditations also.

Both Titan and Tanishq have been adjudged "Most Admired Brands" as

well as "Retailer of the Year" by Images Fashion Forum in consecutive

years.

Retail Asia and Media Magazine Singapore adjudged Titan Industries as

amongst the leading Retailing Companies in India.




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Titan has won the Brand Leadership award at the India Brand Summit.

The Time Products Division of the company was awarded the JRD QV

Award in 2006.

CORPORATE & SOCIAL RESPONSIBILITY

Titan Industries has a clearly defined policy on social responsibility and

believes that an organisation cannot be an island of excellence in a sea of

troubled waters.

CSR initiatives include children's education, enabling the disabled, Artisan

Parks, Women's empowerment, environment management programmes

and other community initiatives.

the President of India's Award for employing the disabled has also been

awarded to the company.

The manufacturing units of Watch and Jewellery Divisions at Hosur are

certified under ISO 9001: 2000 Quality Management System standards as

well as ISO 14001 Environment System Standard.

BRANDS




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BATA INDIA LIMITED

Introduction : Incorporated as .Bata Shoe Company Limited. on

December 23, 1931 under the Companies Act, 1913 with its registeredoffice in Kolkata, West Bengal. Subsequently, the Company changed itsname to .Bata Shoe Company Private Limited. vide Certificate ofIncorporation dated April 6, 1956 under the Companies Act, 1913 uponconversion into private company. The Company changed its name from.Bata Shoe Company Private Limited. to .Bata Shoe Company Limitedupon conversion to a public company on April 18, 1973. The name wassubsequently changed to Bata India Limited on April 23, 1973)

HISTORY AND BUSINESS OF THE COMPANYBrief HistoryThe Company was originally incorporated as Bata Shoe Company Limitedon December 23, 1931 under Indian Companies Act, 1913 for the purposeof manufacturing and marketing of all types of footwear, footwearcomponents, leather and products allied to the footwear trade.Subsequently, the Company changed its name to .Bata Shoe CompanyPrivate Limited. On April 6, 1956 upon conversion into private company.

The Company changed its name from .Bata Shoe Company PrivateLimited. To .Bata Shoe Company Limited., upon conversion to a publiccompany on April 18, 1973. The name was once again changed to thecurrent name, i.e. Bata India Limited, on April 23, 1973.

The Company was promoted by Leader A.G., St. Moritz, Switzerland, amember of the multinational Bata Shoe Organisation (BSO) with a 100%Equity Shareholding, and consequently, the Company too is a member ofthe BSO. The BSO consists of independently run companies operating inseveral countries across the world. Bata Limited, Toronto, Canada acts asthe headquarters of BSO. Bata Shoe Organisation provides an importantinterchange of new manufacturing technologies, machine design, factorylay-out plans advertising market forecasts, fashion trends, modernmarketing techniques, new material testing and also information on themost advanced machinery and technology for production of shoes aremade available to the Bata group of companies, including Bata IndiaLimited.




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Key MilestonesDate/Year Event

1894 The Bata Shoe Organisation was founded by Tomas J. Bata, a

ninth generation shoe maker. 1931 The Company was incorporated in India.

1933 The production of footwear commenced in a rented premisesat Konnagar, a few miles away from Kolkata, where for the first timerubber and canvas shoes were manufactured in India. October 28,

1934 The foundation stone was laid on land purchased from the PortCommissioners and small landowners in the outskirts of Kolkata andthe first manufacturing unit was set up, at a place now known atBatanagar. The factory shifted from Konnagar to Batanagar.

1936 The construction work at the Batanagar factory wascompleted, and factory operation shifted from Konnagar toBatanagar. Towards the end of 1936, the factory produced leatherfootwear for the first time.

1937 Batanagar tannery became operational towards the end of1937

1939 The Batanagar factory was complete in terms of every activityrelated to footwear. The Batanagar township grew to become self-sufficient with the acquisition of more land and the erection of

schools, places of worship, hospitals, entertainment and recreationalcentres.

1940 . 45 During the World War II the factorys production wasgeared to meet war requirements.

1942 A footwear manufacture plant, a machinery department wasset up at Batanagar, which produced the first India-made major shoemachine. Simultaneously, several auxiliary departments werestarted. This was followed by the setting up of the factory atBataganj, Bihar.

1950 Bata successfully launched the brand .Hawai.. 1951 The rubber/canvas factory was set-up at Faridabad, Haryana.

1952 One of Asias largest tanneries was set-up at Mokemehghat,Bihar.

1988 The Bata factory was set-up in Peenya, Bangalore.




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1994 The Companys factory at Hosur in the State of Tamil Nadubecame operational, which was originally an Export Oriented Unit,but now caters to the domestic Indian market

1993 Batanagar factory became the first Indian shoe-manufacturingunit to receive the ISO 9001 certification.

Main Objects of the CompanyThe main objects of the Company as detailed in its MoA are:o To carry on business as boots and shoes manufacturers and dealers,leather merchants and manufacturers, leather dressers, tanners, dealersin hides and skins and other materials, manufacturers of and dealers inrubber goods. To carry on the business of manufacturers and dealers in

machinery for the production of boots and shoes and other leather andrubber goods and to carry on all business connected therewith. Toestablish and maintain shoe-repair shops and/ or orthopaedicaldepartments.

Business of the CompanyBata India Limited manufactures and markets all types of footwear,footwear components and leather.In addition, the Company markets products related to footwear,accessories, garments, sports goods and other merchandise.

The production units of the Company are situated in Batanagar (WestBengal), Faridabad (Haryana), Bataganj (Bihar), Mokamehghat (Bihar),Bangalore (Karnataka) and Hosur (Tamil Nadu). The Company owns oroperates number of national brands and international brands whichbelong to the global BSO. As per the international marketing principlesand philosophy, the Company markets its footwear and allied productsaccording to the customer profile and the market segment that it targets.

Raw Materials used by the CompanyThe major raw materials used by the Company are raw hides, rubber,textiles, packaging material and chemicals. Out of these the major rawmaterials imported are chemicals like polyurethane resin,




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polychloroprene rubber, polyamide resin and wattle extract solid /powder.

Process and TechnologyBIL has a tannery where raw hides procured from various sources are firstsoaked with lime and then pre-tanned with aluminium syntans andchrome to allow chrome penetration throughout the crosssection of theleather. Splitting, shaving, pasturing, drying and colour coating are thenundertaken to make the leather fit for shoe manufacturing.Shoe making basically can be described in two parts: (a) making of upperand (b) making of soles. Leather, with the aid of various cutting andstitching machines ensuring minimum wastage of leather, is given thedesired shape. The sole is prepared by moulding rubber or polyurethaneor PVC, or cutting leather which is fixed with the uppers by the .stuck-on.or stiching process. However, in case of sports shoes, the uppers aremade out of a combination of PVC, foam canvas and leather. In theDirect- Injection process, the upper is placed on a last over the sole mouldand the heated soling material (PVC or polyurethane) is injected intomould. The technology is fairly labour intensive. However, an improvedoutput is sought to be ensured by introducing oval shaped rink assemblyline in terms of time spent on movement of operators.

BrandsBesides the eight internationally renowned brands, which include Bata,Hush Puppies, Marie Claire, Bubble Gummers, Power, Sandak, North Star,Weinbrenner, the Company also offers a wide range of domestic labelslike Quovadis, Jubilee, Featherlite, Ambassador, Signor, Hawai, NaughtyBoy, Tennis, etc.

Marketing Setup

The marketing division of Bata employs around 4,400 persons directly. Inaddition to selling footwear manufactured in its factories, the Companyalso markets footwear, accessories and other merchandise purchased byit from contract manufacturers.

The marketing division is divided into two segments: Retail




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This segment primarily looks after the marketing efforts of the Companyoperated outlets. For greater efficiency and coordinated marketingefforts, this segment is further sub-divided into two groups;

o Flagship CityThis group caters to the higher end products and to premier dealeroutletso Family & Bazaar

This group caters to the economy products and are more dependent onsales volumes. Thisgroup accounts for over 80% of the Company.s salesin volume terms.

Non-RetailThis segment caters primarily to the non exclusive dealer outlets whichmarket the Bata range of products. This segment is sub-divided into twogroups:o Exports

This group looks after export efforts of the Company.o Wholesale

This group looks after sales carried out through non exclusive dealersacross the country. The marketing department is divided into four zoneswith a Senior General Manager responsible for each zone. Each SeniorZonal Manager has a Business Development Manager and several DistrictManagers under him to help market the Company products.Advertising and Sales Promotion

The Company has an advertising and sales promotion department to lookafter sales promotions, brand management and other marketing toolsengaged by the Company to aid its product marketing efforts.

This department works closely with both the Retail and well as Non Retailsegments of the marketing division of the Company.Distribution ChannelsBata India markets its products through three distinct channels.

Company operated retail outletsThe Company operates its own retail network of over 1,100 retail storesspread across the country. These outlets are serviced through sixdistribution centres spread out geographically and each responsible for aparticular region The process flow begins with the transportation of thefinished products from the Company.s manufacturing units and contract




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manufacturers. plants to the distribution centres through the services ofthird party carrying and forwarding agents. The distribution centres inturn transport these products to the Company operated retail outlets

based on specific demand requirements. These retail outlets are mannedby the Company.s employees and exclusively market the Company.sfootwear brands.As part of its strategy to provide complete footwear solutions tocustomers, the retail outlets also market accessories like shoes laces,socks, shoe polish. In certain outlets, the Company also provides cosmeticservices like pedicures, etc.Out of the 1,100 retail stores, the Company has designated 84 stores asfactory outlets which are used to sell merchandise at marked downprices. These factory outlets are used primarily by the Company to sellsurplus or non-moving products and factory seconds stocks.Institutional sales as well as supplies to the civil and defence agencies arealso taken care of through the Company.s distribution network. TheCompany has designated specific senior managers to oversee themarketing to this segment of buyers. The requirements are directlysupplied from the Company.s distribution centres. Dealer Network

The Company also uses the dealer network of the footwear industry tomarket its products. Through this channel, the Company supplies itsproducts to non-exclusive wholesale distributors who in turn distribute theCompany.s products to independent dealers across the country. Thedealers covered under this channel are non-exclusive Bata dealers andhence sell footwear and related products of other companies also. Market Extension Programme

The Company is undertaking steps to generate volume business in semi-urban markets and markets which are un-represented and under-represented footwear markets, pursuant to its Market ExtensionProgramme, through authorised Bata dealerships. Under this programme,

the Company appoints authorised dealers, subject to certain selectioncriteria who run outlets which exclusively market the Company.s productsand adhere to rules and regulations of the Company. As on date, thereare 470 such outlets in the country. The dealer outlets are not manned byBata employees but are manned by the employees of the private dealer.Exports




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The Company exports footwear to countries like United Kingdom, MiddleEast, France, Papua New Guinea and Singapore. Exports are primarilybucketed into exports to BSO companies and non BSO markets. In recent

times sales to BSO companies has reduced to marginal amounts. NonBSO operations can broadly be classified into three geographicallydefined groups: United Kingdom

This is the largest export market for the Company with canvas shoesbeing the main product exported. The exported products are supplieddirect to leading retail chains in the UK who sell these products undertheir own brand name rather than that of Bata. South-East Asia and Pacific Rim Countries

The major products exported to these markets is the Bata Hawai range ofchappals /slippers. The products are sold directly to leading retail chainsand under the Bata brand name. Middle-East AsiaMajor products catering to this export market are leather shoes andchappals. The Company markets these products to wholesalers in therespective markets and under its own brand name.Quality Control and RepairsAll products produced at the Company.s manufacturing units are checkedfor quality adherence before they leave the factory premises. Thetechniques used for quality checks include sampling and physical tests.

The merchandise are again physically tested for quality adherence by thestore managers at each retail outlet. The Company estimates that nomore than 1% of the total produce of the Company containsmanufacturing defects leading to rejection.Retail outlets and dealers have been empowered by the Company torepair the Company.s products using local resources for which they arereimbursed by the Company.Marketing Initiatives of the Company

In addition to products manufactured by it, the Company also sellsfootwear, accessories, garments etc.manufactured by international and domestic agencies/ entities. TheCompany has entered into an arrangement with international shoe-manufacturers such as Reebok, Adidas, M&B Footwear Private Limited,

Tej International Private Limited, Sierra Industrial Enterprise Private




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Limited for marketing their products though the Company.s retail outlets.The Company has the entered into following key arrangements: Reebok: Under this arrangement, the Company will purchase shoes

from Reebok as per its requirement and earn a gross margin of 36% ofthe retail price. Adidas Marketing Private Limited: Adidas Marketing Private Limitedhas agreed to provide the Company with its products in footwear,apparel, accessories at a Gross margin of 40% for footwearand 42% forapparel and accessories. Margins offered to Bata are subject to change inevent of changes in the tax structure and business scenario. M&B Footwear Private Limited: M&B footwear Private Limited toprovide the Company on an outright sale basis stocks of its brands .LeeCooper. and .ID. at a margin of 40% of the retail price. M&B Footwearwould advertise and promote Bata as its business partner. The term ofthis arrangement extend for three year starting April 30, 2003. Sierra Industrial Enterprise Private Limited: Sierra IndustrialEnterprise Private Limited has agreed to supply the Company theirproducts .Lotto., which launched in almost 50 flagship stores of Bata bymid-February 2005 and is expected to reach 250 stores by mid-August2005. Bata has agreed to purchase the products at an agreed Grossmargin of 42% of the Retail price.

Planet Sports Private Limited:The Company has entered into aConsignment Agreement dated February 29, 2004 for a period of threeyear extending till February 29, 2007 with Planet Sports Private Limited

for supply of footwear, apparel and accessories by the brand name.PUMA. at the maximum retail price or at a discounted price as provided

by Planet Sports Private Limited and Bata will be entitled to a commissionof 35% on the sales net oftaxes.




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HERO HONDA

Company profileHero is the brand name used by the Munjal brothers for their flagshipcompany Hero Cycles Ltd. A joint venture between the Hero Group andHonda Motor Company was established in 1984 as the Hero Hondacompany, India.During the 1980s, the company introduced motorcycles that were popularin India for their fuel economy and low cost. A popular advertisingcampaign based on the slogan 'Fill it - Shut it - Forget it' that emphasisedthe motorcycle's fuel efficiency helped the company grow at a double-

digit pace since inception.Hero Honda has three manufacturing facilities based at Dharuhera andGurgaon in Haryana and at Haridwar in Uttarakhand. These plantstogether are capable of churning out 3.9 million bikes per year. HeroHonda's has a large sales and service network with over 3,000dealerships and service points across India. Hero Honda's customerloyalty program, the Hero Honda Passport Program, claims to be one ofthe largest programs of its kind in the world with over 3 million members.

The 2006 Forbes 200 Most Respected companies list has Hero Honda

Motors ranked at 108.Diversification

Honda Motor Company, Ltd.Honda Giken Kogyo Kabushiki-gaisha

Type: PublicIndustry: Automotive , Aerospace

Founded: 24 September 1948Headquarters: Minato, Tokyo, JapanProducts:

Automobiles Motorcycles Scooters ATVs




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Electrical Generators Robotics Marine Equipment

Jets Jet Engines Lawn and Garden Equipments

Employees: 181,876

IndustryAutomotiveFounded January 19, 1984 in Gurgaon, Haryana, IndiaHeadquarters New Delhi, India

Key people Brijmohan Lal Munjal (chair and founder)Toshiaki Nakagawa (joint managing director)Pawan Munjal (Managing Director & CEO)[1]

ProductsMotorcycles, ScootersRevenueU$ 2.8 billion[citation needed]

Websitewww.Herohonda.com

Company profileHero is the brand name used by the Munjal brothers for their flagshipcompany Hero Cycles Ltd. A joint venture between the Hero Group andHonda Motor Company was established in 1984 as the Hero Hondacompany, India.

During the 1980s, the company introduced motorcycles that were popularin India for their fuel economy and low cost. A popular advertisingcampaign based on the slogan 'Fill it - Shut it - Forget it' that emphasisedthe motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception.



http://www.herohonda.com/http://www.herohonda.com/

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Hero Honda has three manufacturing facilities based at Dharuhera andGurgaon in Haryana and at Haridwar in Uttarakhand. These plantstogether are capable of churning out 3.9 million bikes per year. Hero

Honda's has a large sales and service network with over 3,000dealerships and service points across India. Hero Honda's customerloyalty program, the Hero Honda Passport Program, claims to be one ofthe largest programs of its kind in the world with over 3 million members.

The 2006 Forbes 200 Most Respected companies list has Hero HondaMotors ranked at 108.

This section does not cite any references or sources.Please help improve this article by adding citations to reliable sources.Unsourced material may be challenged and removed.

DiversificationThe Group Chairman, Mr. Brij Mohan Lall Munjal has actively looked atdiversification. A considerable level of vertical integration in itsmanufacturing activities has been present in the Group's growth andled to the establishment of the Hero Cycles Cold Rolling Division, Munjaland Sunbeam Castings, Munjal Auto Components and Munjal ShowaLimited amongst other component-manufacturing units.Expansion into the automotive segment started with the setting up ofMajestic Auto Limited, where the first moped designed entirely in India,Hero Majestic, went into commercial production in 1978. Hero Motors,in collaboration with Steyr Daimler Puch of Austria introduced the whichintroduced another moped, the Hero Puch, in 1980. Hero Honda Motorswas established in 1984 to manufacture 100 cc motorcycles.

The Hero Group also plans to expand into other segments like exports,

financial services, information technology, insurance and

telecommunication.

RATIONALE FOR DIVERSIFICATION INTO SERVICES BUSINESS FORGLOBAL CUSTOMERSHero Groups Ability to Compete



http://en.wikipedia.org/wiki/Wikipedia:Verifiabilityhttp://en.wikipedia.org/w/index.php?title=Hero_Honda&action=edithttp://en.wikipedia.org/wiki/Wikipedia:Reliable_sourceshttp://en.wikipedia.org/wiki/Template:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Verifiability#Burden_of_evidencehttp://en.wikipedia.org/wiki/Wikipedia:Verifiabilityhttp://en.wikipedia.org/w/index.php?title=Hero_Honda&action=edithttp://en.wikipedia.org/wiki/Wikipedia:Reliable_sourceshttp://en.wikipedia.org/wiki/Template:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Verifiability#Burden_of_evidence

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The Group has a proven track record of managing long termrelationships with its domestic as well as global partners

The Group has demonstrated capabilities to manage a largepool of people (23,000+ employees) which is a pre-requisite forsuccess in this business

The Group has consistently exceeded customer expectationsby understanding their needs both expressed and implied

The Group s value proposition is based on providing value formoney by managing cost (without compromising on quality) andefficient use of resources

The Group has attained leadership position through its serviceorientationHERO GROUP HAS BUILT LEADERSHIP POSITIONS PRIMARILY DUE TO ITSBELIEF IN THE FOLLOWING PRINCIPLES

Understanding stakeholder (incl. internationalpartners and customers) expectations and deliveringvalue for money

Managing relationships

Creating a Performance culture

Partnership Approach with ancillaries

Efficient Current Asset Management

Accepting and using ever changing technology as a facilitator

Strong quality and process orientation

RESULLTTS OFF GROUP IINIITTIIATTIIVESThe Groups philosophy of empowering and training human capital, use ofappropriate technologies, constantly being close to the customer andmaintaining a healthy work environment with the highest standards ofethics and corporate governance has resulted in the Group companies




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excelling in their chosen field through a service attitude year after year,

leading to impressive financials and healthy returns to all stakeholders.



Junwani, P.O.Nehru Nagar, BHILAI-490020 (C.G) INDIA

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