CONSUMER PERCEPTION ABOUT HERO-HONDA VIS-À-VIS

 OTHER BIKES

Presented by:- Jubin Shah

Content

Introduction to historyObjective of the studyIntroduction Of companyKey policies and awardsComparison with other companyFinding & analysisGraphsSWOT Analysis

Contd…

SuggestionConclusionBibliography

History of the first motorcycles

19th-century dream The "safety" bicycle-bicycles with front and

rear wheels of the same size, and with a pedal crank mechanism

The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884.

The first motorcycle in 1885 is Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-Benz Corporation).

Contd…

First steam propulsion motor-cycle was invented in the eastern U.S in 1967 with two cylinder

The first successful two-wheeler, though, was the Hildebran & Wolfmueller, patented in Munich in 1894

Objective

Nowadays vehicles have become the most valuable for any person.

The generations of today's want bikes and carComfortable to them for reaching office,

collage, etcHero Honda has very good name in

producing and selling bikesHero Honda has a good image in the eyes of

public

Introduction of hero honda

Joint venture between India's Hero Group and Japan’s Honda Motor Company

Most successful joint ventures worldwideIntroduced new generation motorcyclespossible to drive a vehicle without polluting

the roads.Over 20 million Hero Honda two wheelers

tread on Indian roads todayEvery 30 seconds, someone in India buys

Hero Honda's bikes

Contd…

Three globally benchmarked manufacturing facilities - Dharuhera and Gurgaon in Haryana and Haridwar at Uttrakhand

Capable of producing out 4.4 million units per year

3000 customer touch pointsCRM initiative - Hero Honda Passport

Program, one of the largest programs of this kind in the world

Hrithik Roshan Priyanka chopra

Awards

National safety awards for the year 2001National productivity awards for the year

2001Best slogan awards for the year 2002ICSI national awards for the year 2004ICWAI national awards for the year 2005Corporate social responsibility awards for the

year 2006Bike indian awards for the year 2007

Contd…

TNS voice of the customer awards for the year 2008

NDTV bike indian awards for the year 2008

Bajaj Auto Limited

India's largest manufacturer of scooters and motorcycles

The lowest-cost scooter maker in the world

Founder History of Bajaj Groups

Founder Chairmen Jamnalal Bajaj

Year of Establishment 1926

Industry Two - Three Wheelers

Business Groups The Bajaj Groups

Contd…

Rahul Bajaj ChairmanMadhur Bajaj Vice ChairmanRajiv Bajaj Managing DirectorSanjiv Bajaj Executive Director

Vijender Kumar the bronze medal at the Beijing Olympics, was today named as the brand ambassador of Bajaj Auto

Different Bikes

Awards

1. Most Exciting Bike of the Year 2001 for Bajaj Eliminator

2. Most Exciting Bike of the Year 2002 for Bajaj Pulsar

3. Total Customer Satisfaction 2003 for Bajaj Pulsar

4. Bike Maker of the Year 2004 for ICICI Bank 5. Bike of the Year 2004 for Bajaj Pulsar DTS &

Wind 125 6. Bike of the Year 2005 for Bajaj Discover DTS

Hero Honda dethrones Bajaj as 2-wheeler king

Largest two-wheeler company in the country. However at the end, its two-wheeler sales fell

some 30,000 units short of Bajaj. Hero Honda had sold 1.02 million

motorcycles during the yearA 26:26 joint venture between Honda of

Japan and the MunjalSplendor continues to be the best-selling

model in the Hero Honda

Contd…

Bajaj Auto, on the other hand, is the market leader in scooters with brands like Chetak and Legend.

For motorcycles, it has a technical tie up with Kawasaki of Japan.

Its motorcycle portfolio comprises of Boxer, Acer, Caliber, Pulsar and Eliminator

Research

According to Philip Kotlar, “Research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.” Following are the steps of research process.

1.Formulation of research problem2.Choice of research design3.Determining sources of data4.Designing data collection forms

5.Determining sampling size [100]6. Organizing and conducting the field survey7. Processing and analyzing the collected data8. Preparing the research report9. Conclusion

1. To know brand awareness of hero honda motorcycles

2. To know future purchaser of hero honda motorcycles

3. To know which model of hero honda bikes, he/she wants to purchase

4. To know the media by the which consumer comes to know about bikes

5. To aware about the time which customers uses to purchase bikes

6. To know that who affects the most while taking the purchase decision

7. To aware about the effect of promotional scheme on consumer

8. To aware about the purchasing criteria for purchasing hero honda

bikes

9. To aware purchase pattern of consumer of hero honda bikes

10. To know the location From which consumer purchase hero honda bikes in

Surat

11. Comparison of different Companies’ selling

0

500000

1000000

1500000

2000000

2500000

Hero Honda

Bajaj

Yamaha

Suzuki

12.Comparison of Different Bikes in different company

Company / Different facilities Bajaj Pulsur 150 Hero Honda Splendor Yahama Crux Tvs Victor

Tank capacity 18 liters 12.8 liters 11 liters 15.5 liters

Gear box 5 speed 4 speed 4 speed 4 speed

Colors Black, Sliver Black, Red, Sliver Black, Maroon Blue

Max power 12 Bhp 7.5 Bhp 7.6 Bhp 7.16 Bhp

Cubic capacity 143.9 cc 97.2 cc 105.6 cc 124.8 cc

Max speed 105 Kmph 90 Kmph 110 Kmph 85 Kmph

Different company’s bikes with different facilities

Tank capacity Liter

18

12.8 1115.5

0

510

15

20

Bajaj Pulsur150

Hero HondaSplendor

Yahama Crux Tvs Victor

Bikes

Lite

r

Gear box In Speed

5

4

4

4

0 1 2 3 4 5 6

Bajaj Pulsur 150

Hero Honda Splendor

Yahama Crux

Tvs Victor

bik

e n

am

e

Speed

Max pow er In Bhp

12

7.5 7.6 7.16

0

5

10

15

Bajaj Pulsur150

Hero HondaSplendor

Yahama Crux Tvs Victor

Bikes name

Bh

p

Cubic capacity In CC

143.9

97.2

105.6

124.8

0 50 100 150 200

Bajaj Pulsur 150

Hero Honda Splendor

Yahama Crux

Tvs Victor

Bik

es N

ame

CC

SWOT Analysis

Strength of hero honda Ability to understand

customer’s needs and wants

Recognized and established brand name

Effective advertising capability

Strength of Bajaj auto

Recognized and established brand name Awarded as largest two

wheeler and Three Wheeler producers in India.

Suitable for all the class people in terms of Finance as compare to other two wheeler industries in India

Weakness

Hero honda Hero is vulnerable in

the joint venture because Honda Motor Company has so much power

Bajaj auto The resell value of

Bajaj vehicles is competently less then Hero Honda

Opportunity

Hero honda Global expansion into

the Caribbean and Central America. Expansion of target

market (include women)

Bajaj auto The company entered

joint venture with Renault and Nissan two major car makers to enter in to small car segment. Looking for launching

low cost car as nano

Threats

Hero honda Honda Motorcycles

and Scooters, India can take away market share and cause joint venture to go sour . Bajaj auto is a strong

competitor.

Bajaj auto Bajaj Automobiles in

India can take away market share and cause joint venture to go sour for Car industries.

Hero Honda automobile is a strong competitor

Suggestions

Improvement in their vehicle considering the C.C. and Maintenance cost occur after sales 

Company and dealer are suggested to concentrate on advertising print Media like Hoarding, Magazines, and adverting Banner

More concentrate on consumer by creating more dealers in city

Own financial company and provide attractive finance like Low down-payment , low rate of interest to attract customers.

Contd…

Hero Honda must be increase their -bike’s tank petrol capacity -Gear box -Maximum power -Cubic capacity -Maximum Speed

Conclusion

Customer satisfaction is the one of the most major part of the buying behavior

Company has to Build strong brand awareness and credibility among its customers

Majorities of people are aware about its brand Try to produces such vehicles that attract the

customer.On technical base Bajaj is the best from others

but from our research, consumer prefer Hero Honda bike due to high resell value and low maintenance.

Bibliography

www.google.com www.Herohonda.com www.bajaj.com www.suzuki.com www.yamaha.comwww.bharattraders.com

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