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Hero Moto Corp
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Hero Moto Corp (Hero Honda)
Logo
Parent Company Hero Group
Category Motorcycles, Scooters
Sector Two-Wheelers
Tagline/ Slogan Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)
USP
Wide product variety, excellent brand equity & high customer
loyalty
STP
Segment Young boys looking for fast sporty bikes for Indian roads
Target Group Young boys in the age 18-30 middle class
Positioning Every person has a hero and a winner within one’s self
Product Portfolio
Brands
1. CBZ 2. Karizma
3. Passion 4. Pleasure
5. Splendor
SWOT Analysis
Strength
1. Huge brand equity and one of the biggest players in the two
wheelers Indian market
2. Excellent R&D, and wide variety of products in every segment.
3. Excellent distribution, over 3000 dealerships and service
centers
4. Good advertising and excellent rebranding from Hero Honda to
Hero Moto Corp
Weakness
1. Absence in the premium bike segment
2.High imports for its spare parts i.e. over 30% imports
3. Most of the products have similar features and low on design
and innovation
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written by: zigu
sunday, 01 january 2012 14:16
last updated on sunday, 01 january 2012 14:20
Weakness and innovation
Opportunity
1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets
Threats
1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales
Competition
Competitors
1. Yamaha
2. Bajaj Auto
3.TVS
4.Suzuki
5. Harley Davidson
6. Royal Enfield
7. Ducati
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