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Amy dinsmore Brand I dentity Book GRD 32 oo GREG BERNSTEIN SPRING 2o11 HEROE S C A R D S | C O M I C S | G A M E S
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Amy dinsmore
Brand Identity Book
GRD 3 2oo
GREG BERNSTEIN
SPRING 2o11
HEROESC A R D S | C O M I C S | G A M E S
table of contents
identity
5 Logo4 Colors5 Typefaces
merchandise
6 Bag7 Tattoo7 Tshirt
6 Business Card7 Letterhead
Collateral
8 Fax Cover9 Website
http://www.nashvillewraps.com/paper-bags/mc-032.html
http://www.�ickr.com/photos/localheroes/3581640821/in/photostream/
p h oto c r e d i t s
http://www.�ickr.com/photos/localheroes/3581678071/in/photostream
http://3.bp.blogspot.com/_89hkivBPB9w/SyGgacTKnzI/AAAAAAAAArw/84n2gjg_Sjo/s1600-h/absolute+new+frontier.jpg
14b R A N D m A N U A L | h E R O E S
IdentityIdentity
m E R C H A N D I S I N G i S H I R T S
13 b R A N D m A N U A L | h E R O E S
Heroes Comics t-shirts are printed on 100% cotton made fabric. As seen below, the preferred color of tshirt is black, with whiteand red printing.
Tshirts could be utilized for multiple uses by the store - bothas a merchandise item as well as prizes for tournament winners.
i d e n t i t y i lo g o
3 b R A N D m A N U A L | h E R O E S
The Heroes logo represents the core of its brand identity --an iconic representation of what the Heroes brand consists of. As such, it’s important to note a few key guidelines when utilizing the Heroes logo. Allow .25 inch of space around thelogo at all times. Do not skew, modify or cover the logo inany fashion. These requirements are meant to maximize thee�ectiveness of the logo and the Heroes brand.
The Heroes logo features a gloved superhero hand eminatinga glowing power. The intent of this logo is to make a boldstatement through the use of color and dynamic line similarto comic book or graphic illustration. The logo is iconic in nature. The Heroes logo transcends age, as it recalls a time that everyone has imagined themself to be superhuman orextraordinary in some fashion. Therefore, the Heroes logo is a relavant, meaningful addition to its image.
The logo may be used one of two ways. The default versionof the logo consists of the Heroes hand juxtaposed with theHeroes name, as seen below. The second version of the logo, which consists only of the Heroes hand, may be used on Heroes merchandise only, as utilized in the Heroes temporary tattooshown in the following pages.
The Heroes logo represents the core of its brand identity --an iconicrepresentation of what the Heroes brand consists of. As such, it’s important to note a few key guidelines when utilizingthe Heroes logo. Allow .25 inch of space around the logo at alltimes. Do not skew, modify or cover the logo in any fashion. Theserequirements are meant to maximize the e�ectiveness of the logoand the Heroes brand.
The Heroes logo features a gloved superhero hand eminating a glowing power. The intent of this logo is to make a boldstatement through the use of color and dynamic line similar tocomic book or graphic illustration. The logo is iconic in nature.The Heroes logo transcends age, as it recalls a time that everyindividual has imagined themself to be superhuman orextraordinary in some fashion. Therefore, the Heroes logo is arelavant, meaningful addition to its image.
The logo may be used one of two ways. The default version of thelogo consists of the Heroes hand juxtaposed with the Heroes name,as seen below. The second version of the logo, which consists onlyof the Heroes hand, may be used on Heroes merchandise only.
HEROESC A R D S | C O M I C S | G A M E S
M e r c h a n d i s e I Tat to o
12b R A N D m A N U A L | h E R O E S
The Heroes tattoo was created with kids in mind. The product isdesigned to be applied to the skin with water, and only lasts 5-7days. The design is simple and only features the Heroes hand logo.
i d e n t i t y i lo g o co lo r s
4b R A N D m A N U A L | h E R O E S
The Heroes logo was designed with a simple, yet striking color palette. The primary colors used in the logo consist of black, white and a variation of red. The logo may only be reproduced in these colors, more speci�cally, white for the gloved hand, red for thepower, and a black bounding box.
Exceptions may be made when considering the background coloronto which the logo is placed upon. In some circumstances, the blackbounding box may be removed, leaving only the gloved hand andpower rays visible. Another exception is for the Heroes tattoo, forwhich white may not be reproduced. In this instance, the glovedhand �ll color would be transparent, revealing the natural skintoneof the tattoo wearer.
Careful consideration was used when selecting typefaces thatrepresented the personality of Heroes. Utilize one of following; nosubstitutions should be used.
abcdefghijklmnopqrstuvwxyzVoxBox
abcdefghijklmnopqrstuvwxyzMetroDF
a b c d e f g h i j k l m n o p q r s t u vwx y zHandlebar
ab c d e fgh ijklmnopqrstuvwxyzTelegra�co
Main Logotype:
PMS 186C
Black
White
C6 M100 Y100 K1C223 M12 Y34
M e r c h a n d i s e I bag
1 1 b R A N D m A N U A L | h E R O E S
Merchandise bags have been designed for Heroes most importantproduct, comic books. The bag is made from brown kraft paper,which is similar in size to the dimensions of a comic book.
HEROESC A R D S | C O M I C S | G A M E S
Identitycollateral
Identitymerchandise
co l l at e r a l i c a r d s
6b R A N D m A N U A L | h E R O E S
The Heroes business cards make use of the dynamic nature of thelogo. The Heroes brand name, owner name and title and contactinfo are listed on one side; the Heroes logo occupies the other sideof the card. The rays of the logo “bleed” onto the other side, whichgives the card an abstract, interesting appeal.
The text on the front side is set in MetroDF and Sansation. All textis aligned alongthe furthermost left margin, approximately .125 inchfrom the edge of the card.
C A R D S | C O M I C S | G A M E S
HEROES
218 -A Bul lsboro DriveNewnan, GA 3 02637 70. 2 5 1. 5 75 4heroescomicscards.com
OWN E RT IM SMITH
co l l at e r a l i w e b s i t e
9 b R A N D m A N U A L | h E R O E S
Simple features and ease of access mark the major aspects of the Heroes web design. The site is designed to have a static, compactdesign, as there is no need to scroll; all content is located abovethe 550 pixel mark. Given that Heroes does not participate in online commerce, the focus is on providing information regardingstore location, contact info and upcoming events.
The design elements include a container anchored by a �owingbanner with a backdrop of dynamic vector rays, reminiscent of thesky and �owing superhero capes.
Newnan ’s on ly comic book and game card s to re . We’ re loca ted on Bu l lsboro Dr ive nex t to E-KA Japanese Restaurant . We car ry a la rge se lec t ion o f comic books , manga, an ime, spor ts and game cards , ro le -p lay and min ia tu re games, ac t ion f igures , and Nascar memorab i l ia . F ree card tournaments a re hos ted on the weekends.
Stop by and check us ou t ! We’ re open Mon-Fr i f rom10 - 6 and Saturday and Sunday 10 - 8 .
211-A Bul lsboro Dr ive Newnan, GA 30213 Mon - Fr i : 10 - 6 Sat - Sun: 10 - 8770.293.7417
HEROES L I N K SE V E N T SB L O GH O M E
We lco m e to H e roe s Co m ics !
com ics.car ds.cool .
com ics.car ds.cool .
www.heroescomicscards.com
co l l at e r a l i l e t t e r
7 b R A N D m A N U A L | h E R O E S
The Heroes letterhead features the logo with extended rays that extend across the page; this image is printedas a watermark at 5% black.
The logo is also formally dispalyed in red. At the top of the page, a bar with the signature blue Heroes rays extendsacross the top of the page, continuing the lines from the watermark.
Margins on the left and right sides ofthe page are set at 1 inch, bottom at.5 inch, and top 1.25 inch. The baselinefor the �rst line of text is approximately 2.25 inches from the top of the page. Text should be set to Helvetica 10pt.
The Heroes fax cover sheet is verysimple in design and features theHeroes logo and contact informationat the top of the page. Informationlines include the date, addressee,fax number and message sections.
218-A Bullsboro Drive | Newnan, GA 30263 | 770.251.5754 | heroescomicscards.com
February 22, 2011
Dear Sir or Madam,
Exeraecti istisque pellabo reprempos ide nist aut volupta nonsenia comnis dolupta natem et quam et eum, sapit qui dolore, tempore ssimi, consequ ametur?Ullorem re et, simporibus corpore renisquam ipsunt, testo verum que que vella doloribust, tem iuscium istor ma et, conest porios alitate nihilli strumet uribusc ipsandi ommolor iberum exceatem latemqui tem. Itatur molupta tempel eic tem ex ex et lis delenducimet laccus ventur, eristis resequi alit, ea sae simus quis volut vitium autem imin porehenet, unt.Pudit odigenti consequae custiat iossusapit ut acerios dolo cum nam fuga. Et hit voluptiberum fugitib
alit hicidunt quaspercit reri aliti ni aut volor reicimint accuptaqui cus nus aut quidelles vit od esequidesto quia sunditas con re, none que etur?Ignat que comnis doluptat eosant, sit que con pelest experum accullicab im aut a volliquam aliquia et doluptur, quam ut que pratiis reiciendipit adi doleceatibea velis mos expligenis erspelia ipsa velentur as dolorrovid endis sum fuga. Equi blandis dolumendes iuscit, cor si is doloris qui asseratet qui blaciam quate resciliquo moleser eseribusam facestium rehenis moditiusda nis a earupta vitatem. Onecabo. Aqui con ne poreperum quas adit eosam il erchicabore resse dolores dolupta turibea rcient exceped igniet volest voluptat.Git aliantoriti idereru ptatur?Iquatam re et omnimet vendis di audam unt veliquame venis et vel maximil laborem eaque vidus sum nullatius aut volorum aborupis aut eum sequi doluptata nus, nist, omniscipsunt maximet moleniendam
eos re cor moluptae rendantios quassit, tem ea aut et pla aut harum quatiun tiuntium dem lanis saer-oribero is estis aut aditionse voluptat plam rerions equatas pideniatur arum, velenis aut eumet faccus alitior ionseriatia dicipsum ex evendest, omnient que nobitecae vel inum nullab imporeptas et et volores sitiissi aut faccusdae pa coreratatem net, venis experio most liqui dero consequam ne si audignim aliquo ipsamenit desequa epuditati quidelis porro volor maior alitati busanda suntiae quo illorae sa eat et
Best Regards,
Tim Smith
HEROESC A R D S | C O M I C S | G A M E S
co l l at e r a l i f a x
8b R A N D m A N U A L | h E R O E S
218
Date :
To :
Fax Number :
Pages:
Message:
218 -A Bul lsboro Drive | Newnan, GA 3 0263T. 770.2 5 1. 57 5 4 | F. 7 70. 2 5 1. 6829
C A R D S | C O M I C S | G A M E S HEROESC A R D S | C O M I C S | G A M E S
co l l at e r a l i l e t t e r
7 b R A N D m A N U A L | h E R O E S
The Heroes letterhead features the logo with extended rays that extend across the page; this image is printedas a watermark at 5% black.
The logo is also formally dispalyed in red. At the top of the page, a bar with the signature blue Heroes rays extendsacross the top of the page, continuing the lines from the watermark.
Margins on the left and right sides ofthe page are set at 1 inch, bottom at.5 inch, and top 1.25 inch. The baselinefor the �rst line of text is approximately 2.25 inches from the top of the page. Text should be set to Helvetica 10pt.
The Heroes fax cover sheet is verysimple in design and features theHeroes logo and contact informationat the top of the page. Informationlines include the date, addressee,fax number and message sections.
218-A Bullsboro Drive | Newnan, GA 30263 | 770.251.5754 | heroescomicscards.com
February 22, 2011
Dear Sir or Madam,
Exeraecti istisque pellabo reprempos ide nist aut volupta nonsenia comnis dolupta natem et quam et eum, sapit qui dolore, tempore ssimi, consequ ametur?Ullorem re et, simporibus corpore renisquam ipsunt, testo verum que que vella doloribust, tem iuscium istor ma et, conest porios alitate nihilli strumet uribusc ipsandi ommolor iberum exceatem latemqui tem. Itatur molupta tempel eic tem ex ex et lis delenducimet laccus ventur, eristis resequi alit, ea sae simus quis volut vitium autem imin porehenet, unt.Pudit odigenti consequae custiat iossusapit ut acerios dolo cum nam fuga. Et hit voluptiberum fugitib
alit hicidunt quaspercit reri aliti ni aut volor reicimint accuptaqui cus nus aut quidelles vit od esequidesto quia sunditas con re, none que etur?Ignat que comnis doluptat eosant, sit que con pelest experum accullicab im aut a volliquam aliquia et doluptur, quam ut que pratiis reiciendipit adi doleceatibea velis mos expligenis erspelia ipsa velentur as dolorrovid endis sum fuga. Equi blandis dolumendes iuscit, cor si is doloris qui asseratet qui blaciam quate resciliquo moleser eseribusam facestium rehenis moditiusda nis a earupta vitatem. Onecabo. Aqui con ne poreperum quas adit eosam il erchicabore resse dolores dolupta turibea rcient exceped igniet volest voluptat.Git aliantoriti idereru ptatur?Iquatam re et omnimet vendis di audam unt veliquame venis et vel maximil laborem eaque vidus sum nullatius aut volorum aborupis aut eum sequi doluptata nus, nist, omniscipsunt maximet moleniendam
eos re cor moluptae rendantios quassit, tem ea aut et pla aut harum quatiun tiuntium dem lanis saer-oribero is estis aut aditionse voluptat plam rerions equatas pideniatur arum, velenis aut eumet faccus alitior ionseriatia dicipsum ex evendest, omnient que nobitecae vel inum nullab imporeptas et et volores sitiissi aut faccusdae pa coreratatem net, venis experio most liqui dero consequam ne si audignim aliquo ipsamenit desequa epuditati quidelis porro volor maior alitati busanda suntiae quo illorae sa eat et
Best Regards,
Tim Smith
HEROESC A R D S | C O M I C S | G A M E S
co l l at e r a l i f a x
8b R A N D m A N U A L | h E R O E S
218
Date :
To :
Fax Number :
Pages:
Message:
218 -A Bul lsboro Drive | Newnan, GA 3 0263T. 770.2 5 1. 57 5 4 | F. 7 70. 2 5 1. 6829
C A R D S | C O M I C S | G A M E S HEROESC A R D S | C O M I C S | G A M E S
co l l at e r a l i c a r d s
6b R A N D m A N U A L | h E R O E S
The Heroes business cards make use of the dynamic nature of thelogo. The Heroes brand name, owner name and title and contactinfo are listed on one side; the Heroes logo occupies the other sideof the card. The rays of the logo “bleed” onto the other side, whichgives the card an abstract, interesting appeal.
The text on the front side is set in MetroDF and Sansation. All textis aligned alongthe furthermost left margin, approximately .125 inchfrom the edge of the card.
C A R D S | C O M I C S | G A M E S
HEROES
218 -A Bul lsboro DriveNewnan, GA 3 02637 70. 2 5 1. 5 75 4heroescomicscards.com
OWN E RT IM SMITH
co l l at e r a l i w e b s i t e
9 b R A N D m A N U A L | h E R O E S
Simple features and ease of access mark the major aspects of the Heroes web design. The site is designed to have a static, compactdesign, as there is no need to scroll; all content is located abovethe 550 pixel mark. Given that Heroes does not participate in online commerce, the focus is on providing information regardingstore location, contact info and upcoming events.
The design elements include a container anchored by a �owingbanner with a backdrop of dynamic vector rays, reminiscent of thesky and �owing superhero capes.
Newnan ’s on ly comic book and game card s to re . We’ re loca ted on Bu l lsboro Dr ive nex t to E-KA Japanese Restaurant . We car ry a la rge se lec t ion o f comic books , manga, an ime, spor ts and game cards , ro le -p lay and min ia tu re games, ac t ion f igures , and Nascar memorab i l ia . F ree card tournaments a re hos ted on the weekends.
Stop by and check us ou t ! We’ re open Mon-Fr i f rom10 - 6 and Saturday and Sunday 10 - 8 .
211-A Bul lsboro Dr ive Newnan, GA 30213 Mon - Fr i : 10 - 6 Sat - Sun: 10 - 8770.293.7417
HEROES L I N K SE V E N T SB L O GH O M E
We lco m e to H e roe s Co m ics !
com ics.car ds.cool .
com ics.car ds.cool .
www.heroescomicscards.com
Identitycollateral
Identitymerchandise
i d e n t i t y i lo g o co lo r s
4b R A N D m A N U A L | h E R O E S
The Heroes logo was designed with a simple, yet striking color palette. The primary colors used in the logo consist of black, white and a variation of red. The logo may only be reproduced in these colors, more speci�cally, white for the gloved hand, red for thepower, and a black bounding box.
Exceptions may be made when considering the background coloronto which the logo is placed upon. In some circumstances, the blackbounding box may be removed, leaving only the gloved hand andpower rays visible. Another exception is for the Heroes tattoo, forwhich white may not be reproduced. In this instance, the glovedhand �ll color would be transparent, revealing the natural skintoneof the tattoo wearer.
Careful consideration was used when selecting typefaces thatrepresented the personality of Heroes. Utilize one of following; nosubstitutions should be used.
abcdefghijklmnopqrstuvwxyzVoxBox
abcdefghijklmnopqrstuvwxyzMetroDF
a b c d e f g h i j k l m n o p q r s t u vwx y zHandlebar
ab c d e fgh ijklmnopqrstuvwxyzTelegra�co
Main Logotype:
PMS 186C
Black
White
C6 M100 Y100 K1C223 M12 Y34
M e r c h a n d i s e I bag
1 1 b R A N D m A N U A L | h E R O E S
Merchandise bags have been designed for Heroes most importantproduct, comic books. The bag is made from brown kraft paper,which is similar in size to the dimensions of a comic book.
HEROESC A R D S | C O M I C S | G A M E S
i d e n t i t y i lo g o
3 b R A N D m A N U A L | h E R O E S
The Heroes logo represents the core of its brand identity --an iconic representation of what the Heroes brand consists of. As such, it’s important to note a few key guidelines when utilizing the Heroes logo. Allow .25 inch of space around thelogo at all times. Do not skew, modify or cover the logo inany fashion. These requirements are meant to maximize thee�ectiveness of the logo and the Heroes brand.
The Heroes logo features a gloved superhero hand eminatinga glowing power. The intent of this logo is to make a boldstatement through the use of color and dynamic line similarto comic book or graphic illustration. The logo is iconic in nature. The Heroes logo transcends age, as it recalls a time that everyone has imagined themself to be superhuman orextraordinary in some fashion. Therefore, the Heroes logo is a relavant, meaningful addition to its image.
The logo may be used one of two ways. The default versionof the logo consists of the Heroes hand juxtaposed with theHeroes name, as seen below. The second version of the logo, which consists only of the Heroes hand, may be used on Heroes merchandise only, as utilized in the Heroes temporary tattooshown in the following pages.
The Heroes logo represents the core of its brand identity --an iconicrepresentation of what the Heroes brand consists of. As such, it’s important to note a few key guidelines when utilizingthe Heroes logo. Allow .25 inch of space around the logo at alltimes. Do not skew, modify or cover the logo in any fashion. Theserequirements are meant to maximize the e�ectiveness of the logoand the Heroes brand.
The Heroes logo features a gloved superhero hand eminating a glowing power. The intent of this logo is to make a boldstatement through the use of color and dynamic line similar tocomic book or graphic illustration. The logo is iconic in nature.The Heroes logo transcends age, as it recalls a time that everyindividual has imagined themself to be superhuman orextraordinary in some fashion. Therefore, the Heroes logo is arelavant, meaningful addition to its image.
The logo may be used one of two ways. The default version of thelogo consists of the Heroes hand juxtaposed with the Heroes name,as seen below. The second version of the logo, which consists onlyof the Heroes hand, may be used on Heroes merchandise only.
HEROESC A R D S | C O M I C S | G A M E S
M e r c h a n d i s e I Tat to o
12b R A N D m A N U A L | h E R O E S
The Heroes tattoo was created with kids in mind. The product isdesigned to be applied to the skin with water, and only lasts 5-7days. The design is simple and only features the Heroes hand logo.
IdentityIdentity
m E R C H A N D I S I N G i S H I R T S
13 b R A N D m A N U A L | h E R O E S
Heroes Comics t-shirts are printed on 100% cotton made fabric. As seen below, the preferred color of tshirt is black, with whiteand red printing.
Tshirts could be utilized for multiple uses by the store - bothas a merchandise item as well as prizes for tournament winners.
table of contents
identity
5 Logo4 Colors5 Typefaces
merchandise
6 Bag7 Tattoo7 Tshirt
6 Business Card7 Letterhead
Collateral
8 Fax Cover9 Website
http://www.nashvillewraps.com/paper-bags/mc-032.html
http://www.�ickr.com/photos/localheroes/3581640821/in/photostream/
p h oto c r e d i t s
http://www.�ickr.com/photos/localheroes/3581678071/in/photostream
http://3.bp.blogspot.com/_89hkivBPB9w/SyGgacTKnzI/AAAAAAAAArw/84n2gjg_Sjo/s1600-h/absolute+new+frontier.jpg
14b R A N D m A N U A L | h E R O E S
Amy dinsmore
Brand Identity Book
GRD 32oo
GREG BERNSTEIN
SPRING 2o11
HEROESC A R D S | C O M I C S | G A M E S
