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CAROLINEHESS
carolinehess
education work experience
qualifications
University of CincinnatiCollege of Design, Architecture, Art, and PlanningB.S., Fashion Design Product DevelopmentCincinnati, Ohio – Expected graduation May 2015
Middletown High SchoolSumma Cum Laude, Honors Diploma Middletown, Ohio – Class of 2010
• Adobe Photoshop, Illustrator, and InDesign• Microsoft Word, Powerpoint, and Excel• Product Lifecycle Management (PLM)• Lectra Kaledo Print, Weave, and Knit• Technicalflatsandsketching• Machineknitting• Designconstructionandpatternmaking• Knowledge of textiles• Trend forecasting• Branddevelopmentandmarketing• Exceptionally disciplined and organized
Abercrombie & Fitch, New Albany, OhioMale Wovens/Swim Design Intern, Jan. 2014–Apr. 2014 • Collaborated with cross functional teams on a daily
basis, including merchandising, CAD/graphics, and technical design to create the highest quality products
• Reviewedstrike-offsforcorrectlayoutandcolor• Conducted trend research and prepared concept
direction presentations for seasonal inspiration• Attended meetings with upper level management and
tooknotesformyteam• Developed and actively updated linesheets, technical
sketches,andtechpacks• Reviewedgarmentsamplesandattendedfitsessions
Writely Sew, Cincinnati, OhioGraphic Design Intern, May 2013–Aug. 2013• Editedgraphicsformarketingmaterials• Designed logos for businesses and recreational
organizations• Illustratedcustomartworkfordirecttogarment
printing and embroidery
Shipley & Halmos,NewYork,NewYorkMen’s Design/Production Intern, Aug. 2012–Dec. 2012 • Designedcollectionofmen’ssocksforFall2013• Assistedwithfittingsandfilledoutspecificationsheets
for garments• Sourced fabrications and trims locally• Supervised domestic and international shipping• Preparedtechpacksfordevelopment
Garan, Inc.,NewYork,NewYorkInfant/Toddler Boys Design Intern, Mar. 2012–June 2012• Conductedin-depthmarketresearchandgenerated
comparative reports• Performed trend and competitive shopping • Developed art pages and detail sheets for factories
references available upon request
awards/achievementsCollege:• Dean’s List• Cincinnatus Scholar – Century Award • Marianne Dorenbush Scholarship• CincinnatiCo-op&InternshipPlan
(CCIP) Scholarship
High School:• Excellence/Role Model Award from
Middletown City Schools • Academic Achievement Award for high
GPA – Maintained a 4.2• Recognizedforexcellentworkinforeign
language (Spanish)
513–594–9332
Opportunity StatementTo design a menswear collection that personifiestheconsistentculturalclash of virtue vs. vice. This collection contains subtle elements of the human tendencytobewickedthroughitscolors, graphics, details, and textures.
aTENSION
Trend BackstoryOne of the most basic philosophical wonders that baffles humanity is the concept of whether or not humans are inherently wicked. A classic debate of nature vs. nurture, it is undeniable that there continues to be a fascination with the dark side of existence. This is proving to be a popular theme in contemporary film, television, and literature. The enormous success of dramas with misguided characters supports that we find villains exciting and darkly delicious. Perhaps evil is just a way to break from the monotony of everyday life and a chance to explore our own hidden fascinations and curiosities.
“it’s comfortable for us to view deviance through a screen or on the pages of a book because it
allows us to tap into the dark side without any associated risks. ”
Colors and Materials Both warm and cool neutrals offset by pops of blue and red, representative of good and evil.
desire cot
ton
mental fogpolyester
midnightnylon
true bl
ue
leather
grim grey elastane
risky
redray
on
pure white
wool
aTENSION
NEW ARRIVALS CLOTHING ACCESSORIES SALE ABOUT THE BRAND CONTACT US
YOUR SHOPPING BAGSEARCH PRODUCTS
SLIM FIT 2 BUTTON BLAZER55% WOOL/45% POLYESTER
XS,S,M,L,XL110
CREWNECK SWEATER W/ LEATHER PANELS100% COTTONXS,S,M,L,XL
39
THIN STRIPE CREW NECK TEE100% COTTONXS,S,M,L,XL
29
REVERSIBLE QUILTED BOMBER85% COTTON/15% POLYESTER,
FILL: 100% POLYESTERXS,S,M,L,XL
149
WOOL BLEND PEACOAT85% COTTON/15% WOOL
XS,S,M,L,XL159
OVERSIZED HERRINGBONE CARDIGAN85% COTTON/15% WOOL
XS,S,M,L,XL69
SLIM FIT GINGHAM SHIRT100% COTTONXS,S,M,L,XL
69
TEXTURED GRAPHIC SWEATER100% COTTONXS,S,M,L,XL
89
MarketingaTENSION will be sold exclusively online in its launch stage, since this will minimize initial investment costs while the brand’s reputation is established. Eventually, the line will expand and standalone boutiques will also house this brand.
Consumer ProfileJack wants what he wants. The values of today’s society do not nourish Jack’s human spirit or allow him to properly connect with the rest of humanity. As much as he desires to be noble for the benefit of the whole, culture propels him to pursue individual happiness.
echtleather goodsObjectiveTo understand and apply the process of determining the DNA of a cultural artifact and develop a fashion product line converting the DNA to design elements that will then guide the design process.
Brand EssenceEveryone needs a dependable accessory that fits the needs of a unique urban lifestyle. Our collection is designed to reflect the challenges, attitudes, and perspectives illustrated by characters portrayed in Rent. We each have a story. As we navigate through our lives, we are changed by our experiences. Leather bears the marks of an inspiring journey, and tells the stories that have shaped us as individuals.
• 27 years old• Single and loving every minute• Calls East Village, NYC her home• Works as a freelance travel photographer• Frequents bar scenes in various cities, up to 5 times per week• A visual learner, attracted to interesting and unconventional combinations• Wardrobe pieces aren't opulent, but definitely fresh and current• Craves experience over material objects, yet has no regard for budgeting income• Lives in the moment and struggles to commit to anything too serious
• 29 years old• In a relationship of 2 years• Resides in Greenwich Village, NYC• Works as a merchandise planner at a menswear startup• Enjoys being social, but normally hangs around his usual circle of close friends• Needs to stay organized with facts and details, doesn't cope well with surprises • Considering moving to a more suburban area and is planning on getting engaged• Hesitates to splurge, but will if something is deemed worthy enough• Desires functionality and simple beauty
A unique twist on a traditional wallet, the Haring features a magnetic snap closure, with a handy zip change compartment in the interior. A plastic window, bill compartment, and cardslotsmakeforeasyorganization. The Dickson tote is simple
yet sophisticated. It is an iconic staple crafted with minimal hardware. Its roomy interior provides plenty of space for all your needs.
A rugged, modern design, the Scharf backpackfeaturesaspaciousmain compartment, along with a largeexternalpocketperfectforaniPadornotebook.
The Bleckner wallet is a great way to distinguish yourself from the crowd. A unique cording closure is both functional and aesthetically pleasing.
The Koons duffel is equipped for any endeavor. It's functional, travel ready, and large enough to lug around all your belongings.
echtleather goods
The Kostabi, a soft envelope clutch, is urban glamour meets natural chic. Quickly snap your contents into place with the metal closure secured to the front.
Silent JourneySilent Journey encompasses the excitement and wonder of undersea mystery and exploration. Bright, saturated colors are offset with warm pastels and pale neutrals. Textures draw inspiration from deep sea vegetation, ocean creatures, organic wave motions, expedition gear, and smooth sea shells. This collection focuses on boyswear for ages 5-10.
glow
fish
shark tooth
deep ocean
sea fog
coral
mermai
d
seaweed
sand
kelp
sea foam
squid
ink
sunfishyellow
purple urchin
sea
serpent
lobster
Meet Noah... Color StoryNoah’s StoryTo his younger brother, Noah is the ultimate cool kid. He’s always looking for an adventure, whether it’s in the backyard, at the nearby beach, or high above the clouds in his grandfather’s Cessna.
Noah’s mom picks out his clothing, but he loves when she buys him eye-catching and colorful prints. He needs clothes that withstand his active lifestyle.
Fast Facts• 7 years young• Inquisitive and playful• Fascinated with marine biology• An avid swimmer• Guided by his wild imagination
Problem Statement To create an androgynous product line for the person seeking easy layering basics with laid-back West Coast attitude; it will feature updated vintage inspired elements fused with a soft, authentic color palette evoking the rich heritage of California culture.
West Coast Best Coast
Free-spiritedOutdoorsy Adventurous AthleticRelaxed
It’s about looking cool while staying active!
Who is our consumer?
pacific stripe tankcontrast details, textured stripes
xs, s, m, l, xl 100% cotton
$19
drakes bay classic tee contrast patch pocket, heathered yarns
xs, s, m, l, xl
100% cotton
$22
coso crew socks extra comfortable thick fabric
one size
100% cotton
$12
point reyes boardshortquick drying stretch fabric, 7” inseam
xs, s, m, l, xl 91% polyester, 9% elastane
$39
venice flat front shortclassic silhouette, 7” inseam
28, 29, 30, 31, 32, 33, 34, 36, 38 100% cotton
$44
el matador crewneck sweatshirtbrushed for extra soft hand
xs, s, m, l, xl
100% cotton
$59
hearst slim shirtgarment dyed, slim fit
xs, s, m, l, xl 100% cotton
$65
navajo beanieversatile and effortless
one size
80% cotton, 20% acrylic $18
highway 1 joggers slim fit, pop color drawstring
xs, s, m, l, xl
100% cotton
$52
Men’s socks selectedfor Fall 2013 collection
InspirationThis collection of men’s socks draws influence from geometric shapes and bold colors.
barcode stripe geo
doodle zag stripe
tetris block stripe
bermuda jacquard 3d intarsia
Handsomely Handmade is a menswear brand formed to change the idea of fashion as a novelty and create pieces with real design value as ethically as possible.It is about eliminating the idea of planned obsolescence, as we only make lasting, high quality goods. With everything made in America, HH celebrates the simple beauty in wholesome craft. Our mission is to spread awareness about the importance of slow design methodologies through our beautiful, design-led products.
Who shops Handsomely Handmade?
Thomas • young urban professional• trendy savvy • passionate about the slow design movement• appreciates food from other cultures (especially Indian!)• plays guitar• loves traveling• self-proclaimed craft beer know-it-all• interested in putting more on this earth than he takes off• fishes for fun (and dinner)
Slow design describes the goals and approaches
taken by the designer. It is about envisioning the long-term impacts of design, and how to
make more positive and responsible decisions.
Making a difference one step at a time!• Reusable hemp drawstring sacks will be used as an eco-friendly alternative to traditional paper or plastic shopping bags. • Tags will explain processes that save energy to clean clothing (like washing in cold water or hanging to dry). Also, that jeans never really need to be washed!• Instructions on how to make simple repairs to garments will be posted on our website, and free classes on the topic will take place in stores often. This promotes less consumption!• Only natural dyes are used, and only superior fabrics are utilized that uphold through many years of wear and tear.
In a technology saturated world,
people are seeking pleasure in meaning and authenticity. The
ethicality of things they do, buy, and support is
considered.
The ability to save time and maximize efficiency is heavily valued in our
society. With the increasing awareness of limited
resources, it is important to utilize everything we have in the most intelligent and economic way possible.
Why slow design?
Colors and Materials
Leather and suede canvas organic cotton
organic wool nylon sherpa
everyday tee xs–xl
mock contrast pocket dye effect
100% organic cotton
$49
dark rinse denim 28–36never needs washed (seriously)100% organic cotton denim
$108
leather belt xs–xl
the only belt you will ever need
100% leather
$79
casual suede lace-upsgrey stone or tree bark
men 7–13 (half sizes available)100% suede upper
$149
canvas sneakers grassland or pale sky
men 7.5–13 (half sizes available)100% canvas upper
$99
leather bomber xs–xl
update on a classic silhouette
100% leather
$239
crewneck sweatshirt xs–xl
choose from camo or solid
100% organic cotton
$89
photoreal briefs xs–xl
all american all day
99% organic cotton, 1% spandex
$24
waffle knit henley xs–xl
ultra soft, chambray details
50% organic cotton/50% organic wool
$69
classic winter coat xs–xl
this coat is no match for the cold 100% sherpa lined, 100% nylon shell $289
thank you for your consideration
