Date post: | 05-Dec-2014 |
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Brief History
Pre Merger
Merger Period
Post Merger
Competition
Updates
Localization
Recommendations Principals
Founded by Stanford classmates Bill Hewitt and Dave Packard in 1938
Invented first product in their garage, which was an audio oscillator.◦ Electronic Test Instrument
used by sound engineers◦ Used in the movie Fantasia
Built the HP company on the principles of teamwork and treating co-workers with great respect
“Small Opportunities Are Often the Beginning of
Great Enterprises”
Family
Education
Prior job
Experience
Hewlett Packard
Compaq◦ Market share 1998:
13.7% with a growth of 17.6%
Hewlett Packard◦ Market share 1998:
5.8 % with a growth of 34.4 %
“You Must Believe In Your Company If You Expect
Anyone Else To.”
Chief Executive Officer:◦ Lewis Platt
Term: ◦ November 1, 1992— July 18, 1999
+ Guided HP to mid 90’s Growth
- Then sells to foreign countries began plummeting
Product
Place
Promotion
Price
Pathway towards Fiorina’s
Observations of the Market
Waiting On a Phone Call
An Informal Request Board Meetings Public Perception
“Plans are nothing; Planning is everything”
The Announcement Reactions Rough Details
Complications A Terrible Phone Call A Proxy War
STOCK PRICES 2001
NET REVENUE 2001
NET REVENUE 2002
NET REVENUE 2001
Complications A War of Words Vindication… Almost A Trip to Court “Credibility of
Management”
INTEGRATIONPRODUCT
LINEHP BRAND COMPAQ
BRANDHPQ BRAND
IA-32 Servers NetServer Prolient HP Prolient
Blade Servers HP Blade Prolient BL Both
UNIX OS HP-UX Tru64 HP-UX
Storage Arcitechture
FSAM ENSA ENSA
Storage Software
HP Openview SANworks HP Openview
Business PC’s HP Vectra Compaq EVO HP EVO
Business Notebooks
Omnibook Compaq EVO HP EVO
Consumer Notebooks
HP Pavillion Compaq Persario
Both
Hand-Helds HP Jornada Compaq iPaq HP iPaq
Pre
Compaq◦ Market share:
13.7%
Hewlett Packard◦ Market share:
5.8%
Post
Market share:◦ 30.8%
◦ Increase 19.5%
“Competition exists from both inside and outside of the industry.”
Definition HP course
◦ Purpose◦ Short-Term outcome◦ Long-Term outcome
“Success can breed arrogance, and
arrogance can breed failure.”
Chief Executive Officer :◦ Carly Fiorina
Term: ◦ July 19, 1999-February 9, 2005
+ Spearheaded the largest merger in technologies history
- Gained a negative public perception because of her proxy war with Hewlett & Packard.
interim CEO:◦ Robert Wayman
Term: ◦ February 10-March 28, 2005
+ CFO
HP IBM Dell2007 Annual Sales ($ mil.) 104,286.00 98,786.00 61,133.00
Market Cap. 118,057.40 159,038.70 41,447.20
“A brand's position defines its closest competitors; change the position and change the competitive landscape.”
Headquarters:◦ Armonk, NY
CEO:◦ Samuel J. Palmisano
NYSE: ◦ IBM
Synonymous Attributes
Headquarters:◦ Round Rock, TX
CEO:◦ Michael S. Dell
NASDAQ: ◦ DELL
Synonymous Attributes
“Most businesses begin with a great creative idea or concept for the
business, but successful businesses don't end there.”
Headquarters:◦Palo Alto, CA
CEO:◦Mark V. Hurd
NYSE: ◦ HPQ
Synonymous Attributes
Book
McCain Campaign
Future of the PC
Future Plans
“The past is history. Decisions can not be made in the past. Focus on
the present and the future, revisiting the past only to illuminate
the present and future.”
1. “Small Opportunities Are Often the Beginning of Great Enterprises”
2. “You Must Believe In Your Company If You Expect Anyone Else To.”
3. “Plans are nothing; Planning is everything”
4. “A brand's position defines its closest competitors; change the position and change the competitive landscape.”
5. “Competition exists from both inside and outside of the industry.”
6. “Success can breed arrogance, and arrogance can breed failure.”
7. “The past is history. Decisions can not be made in the past. Focus on the present and the future, revisiting the past only to illuminate the present and future.”
8. Most businesses begin with a great creative idea or concept for the business, but successful businesses don't end there.