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Architecting the As-a-Service Economy
The Virtual Workforce
Charles SutherlandChief Research Officer, HfS Research
How RPA Liberates People From Robotic Work
An HfS Webinar Production, 25th February, 2016
Tom ReunerManaging Director, HfS Research
© 2016 HfS Research Ltd. Proprietary │Page 2
Our Panel For Today’s Webinar
Prof. Leslie WillcocksLondon School of Economics
Charles SutherlandHfS Research
David MossBlue Prism
Tom ReunerHfS Research
Prof. Mary LacityUniversity of Missouri – St Louis
© 2016 HfS Research Ltd. Proprietary │Page 3
Overview Charles Sutherland is the Chief Research Officer at HfS. Charles is responsible for the overall
research agenda for HfS across the “as a service” economy. He personally covers the areas ofautomation, business platforms, supply chain, procurement and various vertical processes.Since joining HfS in 2013, Charles has had the opportunity to speak at various industryforums including NASSCOM and has had his research covered widely in the business andoutsourcing press as well.
Previous Experience Charles has been in the business services market for 20 years including previous roles as the
Chief Strategy Officer for a BPO service provider and the Managing Director, Growth &Strategy for Accenture’s Operations Growth Platform. In these roles he has had a breadth ofexperience in thought leadership, strategy development, acquisitions, business developmentand long term investment planning in both BPO and ITO.
Charles has also had Growth & Strategy roles for Accenture in Infrastructure Outsourcing andfor the Communications, Media and High Tech Operating Group. Prior to that he was aStrategy Consultant in London for Accenture serving clients in the Media, Communicationsand Consumer Goods industries. If you go even further back in time he was also a MarketingDirector for Olivetti in Canada and Europe.
Education MBA from INSEAD in Fontainebleau, France
Honors BA in Economics and Political Science from the University of Toronto.
Charles SutherlandChief Research Officer, HfS Research – Dallas, TX
© 2016 HfS Research Ltd. Proprietary │Page 4
Unbridled Opinion… Simply Calling It How It Is
www.horsesforsources.com
© 2016 HfS Research Ltd. Proprietary │Page 5
…With a More Serious Side Too! www.hfsresearch.com
© 2016 HfS Research Ltd. Proprietary │Page 6
HfS Research By The Numbers
© 2016 HfS Research Ltd. Proprietary │Page 7
Reetika
Joshi
Research
Director
Analytics,
Insurance
and Utilities
Charles
Sutherland
Chief Research
Officer
Barbra
McGann
EVP
Business
Ops &
Healthcare
Research
Jamie
Snowdon
EVP
Market
Analysis and
Forecasting
Meet the HfS Research Practice Leaders
Thomas
Reuner
MD, ITO
SaaS,
Automation,
Cognitive
Computing,
Cloud
Hema
Santosh
Principal
Analyst
Finance
Strategies,
BPO, IT
Services
Khalda
de Souza
Principal
Analyst
SaaS
Services
Fred
McClimans
MD
Digital Trust
& Security
John Haworth
Chairman
HfS Sourcing
Executive
Council
Pareekh
Jain
Research
Director
Engineering
Services,
Telecom
Operations
Phil
Fersht
CEO &
Industry
Analyst
Melissa
O’Brien
Research
Director
Contact Ctr.
and Omni-
Channel BPO
Derk
Erbé
MD
Digital
Business,
Energy,
Utilities &
Resources
Mike
Cook
Research
Director
HR-as-a-
Service, HR
Outsourcing
© 2016 HfS Research Ltd. Proprietary │Page 8
Real-time data from 1000’s of industry
stakeholders
Driving Real Unvarnished
Community Dialog
Blueprint Market Analyses and Best
Practices
Industry-Leading Buyer-led Summits
On-tap Strategy, Analytics and Advice
HfS: Research As-a-Service!
© 2016 HfS Research Ltd. Proprietary │Page 9
Q1
Analytics in Financial Services
Design Thinking
F&A-as-a-Service
Pharma BPO
SAP SuccessFactorsServices
Supply Chain Management Services
Q2
Banking Operations
Consumer Health Integration
Contact Center Operations
Energy Operations
HR As a Service
Mortgage-as-a-Service
Security-as-a-Cloud
ServiceNow Services
Telecom Operations
Q3
App Testing-as-a-Service
Digital Trust-as-a-Service
Intelligent Automation Services
PLM Services
RPO as-a-Service
Workday Services
Q4
As-a-Service Masters
Healthcare Payer Operations
Health Providers
IoT Transformation Services
Manufacturing-as-a-Service
Omni-Channel Marketing-as-a-Service
P&C Insurance-as-a-Service
Procurement-as-a-Service
Salesforce ServicesSubject to change
HfS Blueprint As-a-Service Publication Schedule, 2016
© 2016 HfS Research Ltd. Proprietary │Page 10
Fixed Assets Leveraged Assets
2Design
Thinking
3Brokers of Capability
1Write Off
Legacy
4Collaborative Engagement
7Holistic Security
5Intelligent
Automation6
Accessible & Actionable
Data
8Plug & Play
Digital Services
SOLUTIONIdeals
LEGACY
ECONOMY
AS-A-SERVICE
ECONOMYCHANGE MGMTIdeals
Moving into the As-a-Service Economy means changing the nature and focus of engagement between Enterprise Buyers, Service Providers, and Advisors
“As-a-Service” unleashes people talent to drive new value through smarter technology and automation
Journey to the As-a-Service Economy
© 2016 HfS Research Ltd. Proprietary │Page 11
Tom ReunerManaging Director for IT Outsourcing Research, HfS Research – London, England
Overview Tom Reuner is Managing Director for IT Outsourcing Research at HfS. Tom is responsible for
driving the HfS research agenda for the “As-a-Service Economy" across SaaS applications, cloudeco-systems and IT . Together with his HfS colleagues Tom continues to develop groundbreaking research around process automation and cognitive computing in both IT and businessprocesses. A central theme for all of his research is the increasing linkages betweentechnological evolution and evolution in the delivery of business processes.
Previous Experience Tom’s deep understanding of the dynamics of this market comes from having held senior
positions with Gartner, Ovum and KPMG Consulting in the UK and with IDC in Germany wherehis responsibilities ranged from research and consulting to business development. He hasalways been involved in advising clients on the formulation of strategies, guiding them throughmethodologies and analytical data and working with clients to develop impactful andactionable insights. Tom is frequently quoted in the leading business and national press,appeared on TV and is a regular presenter at conferences.
Education Tom has a PhD in History from the University of Göttingen in Germany.
© 2016 HfS Research Ltd. Proprietary │Page 12
HfS sees Intelligent Automation as a Continuum Today
HFS INTELLIGENT AUTOMATION CONTINUUM
Data Center
Automation:
Runbook
Scripting
Scheduling
Job control
Workload
automation
Process
orchestration
SOA
Virtualization
Cloud services
RPAAutonomic
Platforms
True
Artificial
Intelligence
BPM
Business process automation
Workflow
trigger based rules based
dynamic language
rules based
standardized language
Structured
Characteristic of data/information
Unstructured without patternsUnstructured patterned
Cognitive
Computing
© 2015 HfS Research Proprietary │Page 13
The State of Play in Intelligent Automation
Nascent state of market development – service providers are not (yet) educating the stakeholders
Lack of understanding of impact on revenue models as well as fear of transparency likely reason for this highly unusual reluctance
Deals are typically client specific and often on sub-process level
Narrative is shifting from narrow cost, FTE replacement focus toward transformation and business agility – akin cloud discussion
Perception is dominated by RPA – Autonomics or broader impact of Cognitive Computing largely not discussed
Direction of travel is toward unstructured data, less will defined processes and broad notions of Cognitive Computing and AI
© 2016 HfS Research Ltd. Proprietary │Page 14
Lessons from the RPA Trenches
RPA can be confused as process transformation, many a times it is reworktransformation or a more efficient way of running a bad process.
It's easy to create a software robot. It's hard to industrialize them to deliver significant benefits.
Position RPA into the IT roadmap - is RPA a short-term fix while major technology refreshes come on stream
Lack of standardization continues to be an automation bottleneck(e.g., requests received by email with subjective instructions)
Accessing applications through the UI, especially via Citrix can be
challenging and fragile. See if you can use web services and APIs.
Use an agile implementation approach but do not take on too many
parallel projects. Start small and simple and build momentum.
© 2016 HfS Research Ltd. Proprietary │Page 15
Human augmentation throughautomation will be mainstream
Change management will be
critical success factor
Notion of a bot store is emerging
Scaling up of deployments
Transparency in communicationwith employees essential
Enterprise level governance &
control paramount
Virtual
Workforce
We need to retool our education
systems and philosophies
How is the Virtual Workforce Evolving?
© 2016 HfS Research Ltd. Proprietary │Page 16
Prof. Leslie WillcocksLondon School of Economics
Overview Dr. Leslie P. Willcocks is Professor of Technology Work and Globalization and Director of the
Outsourcing Unit at the London School of Economics and Political Science, UK.
He is known for his work on global sourcing, information management, IT evaluation andorganizational transformation as well as for his practitioner contributions to many corporationsand government agencies.
He has been Editor-in-Chief of the Journal of Information Technology for the last twenty yearsand has co-authored more than 35 books including the most recent, Service Automation:Robots And The Future of Work together with Professor Lacity.
He has published over 220 refereed papers in journals such as Harvard Business Review, SloanManagement Review, MIS Quarterly, MISQ Executive, Journal of Management Studies,Communications of the ACM, and Journal of Strategic Information Systems.
HfS Research is proud to have Prof. Willcocks as a speaker at our March 2016 European ServiceBuyers Summit: Avoiding The Race To Irrelevance.
Service Automation: Robots and the Future of Work
The Book is available via [email protected] or http://stevebrookes.com/service_automation.html
© 2016 HfS Research Ltd. Proprietary │Page 17
Prof. Mary Lacity
University of Missouri – St Louis
Overview Dr. Mary Lacity is Curators’ Professor of Information Systems and an International Business
Fellow at the University of Missouri-St. Louis. She is also Visiting Professor at the London Schoolof Economics, a Certified Outsourcing Professional ®, Co-Chair of the IAOP Midwest Chapter,Industry Advisor for the Outsourcing Angels, Co-editor of the Palgrave Series: Work, Technology,and Globalization, and on the Editorial Boards for Journal of Information Technology, MISQuarterly Executive, IEEE Transactions on Engineering Management, Journal of StrategicInformation Systems, and Strategic Outsourcing: An International Journal.
Her research focuses on global outsourcing of business and IT services. She has conducted casestudies and surveys of hundreds of organizations on their outsourcing and managementpractices. She has given executive seminars world-wide and has served as an expert witness forthe US Congress.
She has published more than 20 books including the newly published Service Automation:Robots And The Future of Work together with Professor Willcocks. Her publications haveappeared in the Harvard Business Review, Sloan Management Review, MIS Quarterly, IEEEComputer, Communications of the ACM, and many other academic and practitioner outlets.
HfS Research is proud to have Prof. Lacity as a speaker at our May 2016 San Francisco ServiceBuyers Summit: Vision 2020 For Intelligent Operations.
Service Automation: Robots and the Future of Work
The Book is available via [email protected] or http://stevebrookes.com/service_automation.html
Proprietary │Page 18
Copyright © Lacity and Willcocks 2016
So far we have seen RPA client adoptions in mostly
business operations…
Proprietary │Page 19
Copyright © Lacity and Willcocks 2016
Common Business Outcomes for RPA
FTE savings resulting in high ROIBetter service qualityFaster deployment of new servicesHigher complianceIncreased scalabilityMore flexible workforceHappier, more productive employees
Proprietary │Page 20
Copyright © Lacity and Willcocks 2016
Three Case Studies of a Virtual Workforce
# processes
automated
# RPA
transactions
per month
Business
Value ROI
35% of back
office
(15 core
processes)
400,000 to
500,000
Faster delivery
Better service
quality
Higher
compliance
Unbeatable
scalability
Strategic
enablement
FTE avoidance
FTE
redeployment
FTE savings
650% to
800% 3-
YR
35% of back
office 3 million200% 1-
YR
14 core
processes120,000
30% per
process
Proprietary │Page 21
Copyright © Lacity and Willcocks 2016
RPA…Taking the Robot out of the Human
Submit LPAN
Structure submissions
Find errors
Add more data from
Systems of Record
Create Official LPAN
Add to Insurance
Market Repository
Deal with
exceptions
Proprietary │Page 22
Copyright © Lacity and Willcocks 2016
How was Success Achieved?
Strategy:
6 practices
Launch:
6 practices
Mature
Enterprise
Capability:
8 practices
Change
Management:
5 practices
Service
Automation
Outcomes
25 practices
Proprietary │Page 23
Copyright © Lacity and Willcocks 2016
Cultural Adoption by the C-Suite
Motto is “Technology at our core”Robotics is part of corporate strategy and feature in 2014 annual report
Proprietary │Page 24
Copyright © Lacity and Willcocks 2016
Bring IT On Board Early
Comply with IT security, auditability, and change managementIT can help with infrastructure configuration & scalabilityPrevent shadow IT and proliferation of RPA islandsIT will benefit—RPA reduces backlog of business operations requests High volumes
24
Proprietary │Page 25
Business
UnitsService Automation
Center of Excellence
(housed in business
operations)
1. Requests for Automation Feasibility
Reviews
2. Approved Automation Projects
AUTOMATION DEVELOPMENT
Define Design Configure Verify
AUTOMATION CONTROLLERS
Schedule Monitor Handle
Exceptions
3. Automated Processgoes “live”
4. Quality Assurance and Continuous ImprovementCycles
Automation
Component
Library
IT Infrastructure
& GovernanceCopyright © Lacity and Willcocks 2016
Create A Mature Enterprise Capability
Proprietary │Page 26
No internal layoffs; FTEs redeployed or natural attrition.
Telefónica O2 and UTILITY used service automation to reduce FTE headcounts in the outsourcing provider firms by a few hundred people.
Xchanging automated in Indian delivery center and kept automation offshore
Copyright © Lacity and Willcocks 2016
Effects on Jobs & Outsourcing
© 2016 HfS Research Ltd. Proprietary │Page 27
David MossCTO & Co-Founder, Blue Prism
Overview David Moss is CTO and Co-founder of Blue Prism, a company launched in 2001 to pursue the
founders’ dream of delivering the vision of robotics into the office environment.
David is a technologist and thought leader in the Robotic Process Automation movement and apioneer in the creation of the Virtual Workforce concept. His recent TEDx UCL talk on the topicof the benefits of automation in service industries – “White Collar Robots: The VirtualWorkforce” – can be viewed on YouTube https://www.youtube.com/watch?v=1SximAg9t4w
Prior to Blue Prism, David worked as a software architect for Lynx Financial Systems, providingpackaged and bespoke large-scale enterprise software solutions to major names in FinancialServices.
David holds a BSc (Hons) in Mathematics from Leeds University.
Proprietary │Page 28
Different Approaches to RPA
Desktop Recorded AutomationSpeed
Short, tactical automations rapidly built on the desktop
IT ProjectSoftware Development
Ops ProjectDesktop Recorded Automations
IT Support, Operational Control – Virtual Workforce
Software Development Kits (SDK)Solutioning
Provides a “virtual API” to assist IT projects where interfaces don’t exist
Technology Division
Operations
IT Support, Operational Control – Virtual Workforce
Enterprise Virtual Workforce
Security and Scalability
Configuration & Control
Enterprise strength, scalable, server-based capabilities delivering strategic benefit
Proprietary │Page 29
The 7 Pillars of Successful Enterprise RPA
Platform Architecture
Deployment model
Management
Control
Ability to Scale
Management Overhead
Operating Architecture
Design architecture
Operating model
Runtime platform
State Management
Methodology
Process architecture
Development approach, atomicity
Design methodology
Testing methodology
Security
Security model
Penetration Testing -Security
hardening
Logical access management
Segregation of Duties
Resilience
Resilience
Redundancy model
Failover Design
Disaster Recovery
Load Balancing
Governance
Compliance
Governance
Accountability
Activity Monitoring
Data Classification &
Retention
Risk Management
Operational Risk
Management
System & Change
Management
Security Risk Management
Internal Fraud Prevention
IT Supported Enterprise Infrastructure
Operationally Led Centre of Excellence
Demand Management Business BenefitOperations
30
Building a Mature RPA Capability
OperationalAssurance
Data and Pattern Analysis
Controlled by the Operation
Flexible Pipeline Management
Supported and Hosted by IT
Enterprise Infrastructure
Regulatory Compliance
Supported Platform
Secured Environment
Scalable Deployment
Ease of Demand Management
Autonomic Work Allocation
Scalable Change Model - TCO
Business Benefit Measurement
Powered by
Software Robots
Virtual Workforce
© 2016 HfS Research Ltd. Proprietary │Page 31
Audience Questions?
© 2016 HfS Research Ltd. Proprietary │Page 32
About HfS Research
HfS Research is the leading analyst authority and global network for IT and business services, with specific focus on global businessservices, digital transformation and outsourcing. HfS serves the research, governance and services strategy needs of business operationsand IT leaders across finance, supply chain, human resources, marketing, and core industry functions. The firm provides insightful andmeaningful analyst coverage of best business practices and innovations that impact successful business outcomes, such as the digitaltransformation of operations, cloud-based business platforms, services talent development strategies, process automation andoutsourcing, mobility, analytics and social collaboration. HfS applies its acclaimed Blueprint Methodology to evaluate the performance ofservice and technology in terms of innovating and executing against those business outcomes.
HfS educates and facilitates discussions among the world's largest knowledge community of enterprise services professionals, currentlycomprising 150,000 subscribers and members. HfS Research facilitates the HfS Sourcing Executive Council, the acclaimed elite group ofsourcing practitioners from leading organizations that meets bi-annually to share the future direction of the global services industry and todiscuss the future enterprise operations framework. HfS provides sourcing executive council members with the HfS Governance Academyand Certification Program to help its clients improve the governance of their global business services and vendor relationships.
In 2010 and 2011, HfS Research's Founder and CEO, Phil Fersht, was named “Analyst of the Year” by the International Institute of AnalystRelations (IIAR), the premier body of analyst-facing professionals and achieved the distinctive award of being voted the research analystindustry's Most Innovative Analyst Firm in 2012.
In 2013, HfS was named first in rising influence among leading analyst firms, according to the 2013 Analyst Value Survey, and second out ofthe 44 leading industry analyst firms in the 2013 Analyst Value Index.
Now in its seventh year of publication, HfS Research’s acclaimed blog “Horses for Sources” is widely recognized as the most widely-readand revered destination for unfettered collective insight, research and open debate about sourcing industry issues and developments.Horses for Sources today receives over a million web visits a year.
To learn more about HfS Research, please email [email protected].
Architecting the As-a-Service Economy
The Virtual Workforce
Charles SutherlandChief Research Officer, HfS Research
How RPA Liberates People From Robotic Work
An HfS Webinar Production, 25th February, 2016
Tom ReunerManaging Director, HfS Research