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HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno...

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HFT 2008 Panel: The Gurus’ View 1 The Guru’s View: An ultimate ICT user experience? Facilitator: Bruno von Niman
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Page 1: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 1

The Guru’s View:

An ultimate ICT user experience?

Facilitator: Bruno von Niman

Page 2: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 2

The GuruGuru’s View:

An ultimate ICT user experience?

Facilitator: Bruno von Niman

Page 3: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 3

The GuruGuruGuruGuruGuruGuruGuru’s View:

An ultimate ICT user experience?

Facilitator: Bruno von Niman

Page 4: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 4

Gurus!

Guru (Sanskrit: गु�रु), is a term denoting a teacher in the religious or spiritual sense commonly used in Hinduism, Buddhism, and Sikhism, as well

as in many new religious movements.

In contemporary India, the word "guru" is widely used with the general meaning of "teacher." In Western usage, the meaning of guru has been extended to cover anyone who acquires followers, though not necessarily in an established school of philosophy or religion. In a further Western metaphorical extension, guru is used to

refer to a person who has authority because of his or her perceived secular knowledge or skills;

In a toys’ world: Ken- Guru…

Gurus also use empathy in common life.

Page 5: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 5

The Gurus’s View:

An ultimate ICT user experience?

Page 6: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 6

Gurus:

Jim Nieters, Yahoo Stéphane Boyera, W3C Prof. Harold Thwaites, Multimedia University Matthias Schneider, Nokia and ETSI STF333 David Williams, Asentio Design and ETSI STF333 Takahiro Iijima, Panasonic

Page 7: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 7

The changing focus of user experience in telecommunication

1890s: The handset

1960s: Speech quality, weight of handset, length of cord, rotary dial

1980s: Digital exchanges, first mobile networks

1990s: Services and applications

1995: Mobile phones, basic services

2000: Mobile Internet

2008: Mobile broadband,

global coverage, ads

Page 8: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 8

User experience of ICT

Important role in everyday life- eSocieties

Tru convergence Mobile, multimodal, personal,

universal, always-on, ever-smarter, you-name-it;

3x more mobile access than fixed-line

Never better, never more complex! New divides?

Page 9: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 9

The “Usability Gap”

Evidence in the perspective of 10 years: One device

Page 10: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 10

Changing times

”Phones as easy to use as a PC…”

Page 11: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 11

Do standards help - you?

• ETSI generic UI guidelines• Deployment 2G-oriented set• Development of 3G-centric expansion in STF322• Voice commands• Character standard

• W3C Recommendations• Mobile Web• Web Security

• Regulations?

• Accessibility requirements in procurement

•General knowledge levels on the increase?

Page 12: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 12

Always-on, multi-cultural and the other billions

Page 13: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 13

Accessibility for more - for all?

Page 14: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 14

Services and the mobile Internet

“We have to grow the traffic volume- not voice, but data traffic. 80% of our customers are either not using data services at all or only slightly”

“We are having a hard time convincing customers to take up video phone conversations. …video phone service is not really rooted in the culture yet, so we have to try to further promote it. It will be very hard to survive if you are offering only voice.”

NTT DoCoMo CEO Nakamura, 2005 (BusinessWeek July25/August1, 2005)

Page 15: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 15

How do we collaborate, invent and develop?

“If you feel in control, it means you don’t push hard enough!”

Nelson Piquet, retired F1 driver

Page 16: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 16

Ads = just annoyance?

Page 17: HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman.

HFT 2008 Panel: The Gurus’ View 17

“It’s all about the users, not the technology”

Tim Berners-Lee


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