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HFT 2008 Panel: The Gurus’ View 1
The Guru’s View:
An ultimate ICT user experience?
Facilitator: Bruno von Niman
HFT 2008 Panel: The Gurus’ View 2
The GuruGuru’s View:
An ultimate ICT user experience?
Facilitator: Bruno von Niman
HFT 2008 Panel: The Gurus’ View 3
The GuruGuruGuruGuruGuruGuruGuru’s View:
An ultimate ICT user experience?
Facilitator: Bruno von Niman
HFT 2008 Panel: The Gurus’ View 4
Gurus!
Guru (Sanskrit: गु�रु), is a term denoting a teacher in the religious or spiritual sense commonly used in Hinduism, Buddhism, and Sikhism, as well
as in many new religious movements.
In contemporary India, the word "guru" is widely used with the general meaning of "teacher." In Western usage, the meaning of guru has been extended to cover anyone who acquires followers, though not necessarily in an established school of philosophy or religion. In a further Western metaphorical extension, guru is used to
refer to a person who has authority because of his or her perceived secular knowledge or skills;
In a toys’ world: Ken- Guru…
Gurus also use empathy in common life.
HFT 2008 Panel: The Gurus’ View 5
The Gurus’s View:
An ultimate ICT user experience?
HFT 2008 Panel: The Gurus’ View 6
Gurus:
Jim Nieters, Yahoo Stéphane Boyera, W3C Prof. Harold Thwaites, Multimedia University Matthias Schneider, Nokia and ETSI STF333 David Williams, Asentio Design and ETSI STF333 Takahiro Iijima, Panasonic
HFT 2008 Panel: The Gurus’ View 7
The changing focus of user experience in telecommunication
1890s: The handset
1960s: Speech quality, weight of handset, length of cord, rotary dial
1980s: Digital exchanges, first mobile networks
1990s: Services and applications
1995: Mobile phones, basic services
2000: Mobile Internet
2008: Mobile broadband,
global coverage, ads
HFT 2008 Panel: The Gurus’ View 8
User experience of ICT
Important role in everyday life- eSocieties
Tru convergence Mobile, multimodal, personal,
universal, always-on, ever-smarter, you-name-it;
3x more mobile access than fixed-line
Never better, never more complex! New divides?
HFT 2008 Panel: The Gurus’ View 9
The “Usability Gap”
Evidence in the perspective of 10 years: One device
HFT 2008 Panel: The Gurus’ View 10
Changing times
”Phones as easy to use as a PC…”
HFT 2008 Panel: The Gurus’ View 11
Do standards help - you?
• ETSI generic UI guidelines• Deployment 2G-oriented set• Development of 3G-centric expansion in STF322• Voice commands• Character standard
• W3C Recommendations• Mobile Web• Web Security
• Regulations?
• Accessibility requirements in procurement
•General knowledge levels on the increase?
HFT 2008 Panel: The Gurus’ View 12
Always-on, multi-cultural and the other billions
HFT 2008 Panel: The Gurus’ View 13
Accessibility for more - for all?
HFT 2008 Panel: The Gurus’ View 14
Services and the mobile Internet
“We have to grow the traffic volume- not voice, but data traffic. 80% of our customers are either not using data services at all or only slightly”
“We are having a hard time convincing customers to take up video phone conversations. …video phone service is not really rooted in the culture yet, so we have to try to further promote it. It will be very hard to survive if you are offering only voice.”
NTT DoCoMo CEO Nakamura, 2005 (BusinessWeek July25/August1, 2005)
HFT 2008 Panel: The Gurus’ View 15
How do we collaborate, invent and develop?
“If you feel in control, it means you don’t push hard enough!”
Nelson Piquet, retired F1 driver
HFT 2008 Panel: The Gurus’ View 16
Ads = just annoyance?
HFT 2008 Panel: The Gurus’ View 17
“It’s all about the users, not the technology”
Tim Berners-Lee