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CONSUMER PERCEPTION ABOUT HERO-HONDA VIS--VIS

OTHER BIKES

Presented by:-

Jubin Shah

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Content

y Introduction to history

y Objective ofthe study

y Introduction Ofcompany

y Keypolicies and awards

y Comparison with other company

y Finding & analysis

y Graphsy SWOT Analysis

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Contd

y Suggestion

y Conclusion

y Bibliography

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Historyofthe first motorcycles

y 19th-century dream

y The "safety" bicycle-bicycles with front and rearwheels ofthe same size, and with a pedal crank

mechanismy The first commercial design was a three-wheeler

built by Edward Butler in Great Britain in 1884.

y The first motorcycle in 1885 is Gottlieb Daimler (wholater teamed up with Karl Benz toform the Daimler-Benz Corporation).

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Contd

y First steampropulsion motor-cycle was invented inthe eastern U.S in 1967 with two cylinder

y The first successful two-wheeler, though, was the

Hildebran & Wolfmueller, patented in Munich in1894

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Objective

y Nowadays vehicles have become the most valuablefor anyperson.

y The generations oftoday's want bikes and car

y Comfortable to themfor reaching office, collage, etc

y HeroHonda has very good name in producing andselling bikes

y HeroHonda has a good image in the eyes ofpublic

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Introduction ofhero honda

y Joint venture between India's Hero Group andJapans Honda Motor Company

y Most successful joint ventures worldwide

y Introduced new generation motorcycles

y possible to drive a vehicle without polluting theroads.

y Over 20 millionHeroHonda two wheelers tread onIndian roads today

y Every 30 seconds, someone in India buysHeroHonda's bikes

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Contd

y Three globally benchmarked manufacturing facilities- Dharuhera and Gurgaon in Haryana and Haridwarat Uttrakhand

y Capable ofproducing out 4.4 million units per yeary 3000 customer touch points

y CRM initiative - HeroHonda Passport Program, oneofthe largest programs ofthis kind in the world

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HrithikRoshan Priyanka chopra

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Awards

y National safety awards for the year 2001

y Nationalproductivity awards for the year 2001

y Best slogan awards for the year 2002

y ICSI national awards for the year 2004

y ICWAI national awards for the year 2005

y Corporate social responsibility awards for the year

2006y Bike indian awards for the year 2007

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Contd

y TNS voice ofthe customer awards for the year 2008

y NDTV bike indian awards for the year 2008

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Bajaj Auto Limited

y India's largest manufacturer ofscooters andmotorcycles

y The lowest-cost scooter maker in the world

Founder History of Bajaj Groups

Founder Chairmen Jamnalal Bajaj

Year of Establishment 1926

Industry Two - Three Wheelers

Business Groups The Bajaj Groups

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Contd

y Rahul Bajaj Chairman

y Madhur Bajaj Vice Chairman

y Rajiv Bajaj Managing Director

y Sanjiv Bajaj Executive Director

yVijender Kumar the bronze medal at the Beijing

Olympics, was today named as the brandambassador ofBajajAuto

y Different Bikes

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Awards

1. Most Exciting Bike ofthe Year 2001 for BajajEliminator

2. Most Exciting Bike ofthe Year 2002 for Bajaj

Pulsar3. TotalCustomer Satisfaction 2003 for Bajaj Pulsar

4. Bike Maker ofthe Year 2004 for ICICI Bank

5. Bike ofthe Year 2004 for Bajaj Pulsar DTS & Wind125

6. Bike ofthe Year 2005 for Bajaj Discover DTS

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Hero Honda dethrones Bajaj as 2-wheeler king

y Largest two-wheeler company in the country.

y However at the end, its two-wheeler sales fell some30,000 units short ofBajaj.

y HeroHonda had sold 1.02 million motorcyclesduring the year

y A 26:26 joint venture between Honda ofJapan andthe Munjal

y Splendor continues to be the best-selling model intheHeroHonda

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Contd

y Bajaj Auto, on the other hand, is the market leader inscooters with brands like Chetak and Legend.

y For motorcycles, it has a technical tie up with

Kawasaki ofJapan.y Its motorcycle portfolio comprises ofBoxer, Acer,Caliber, Pulsar and Eliminator

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Research

y According to Philip Kotlar, Research is thesystematic design, collection, analysis and reportingofdata and findings relevant to a specific marketing

situation facing the company. Following are thesteps ofresearch process.

1. Formulation ofresearch problem

2. Choice ofresearch design

3. Determining sources ofdata

4. Designing data collection forms

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5.Determining sampling size [100]

6. Organizing and conducting the field survey

7. Processing and analyzing the collected data

8. Preparing the research report

9. Conclusion

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1. To know brand awareness ofhero hondamotorcycles

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2. To knowfuture purchaser ofhero hondamotorcycles

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3. To know which modelofhero hondabikes, he/she wants topurchase

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4. To know the media by the whichconsumer comes to know about bikes

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5. To aware about the time which customersuses topurchase bikes

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6. To know that who affects the most whiletaking the purchase decision

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7. To aware about the effect ofpromotionalscheme on consumer

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9. To aware purchase pattern ofconsumer ofhero honda bikes

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10. To know the location From whichconsumer purchase hero honda bikes in Surat

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11. Comparison ofdifferent Companiesselling

0

500000

1000000

1500000

2000000

2500000

Hero Honda

Bajaj

Yamaha

Suzuki

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12.Comparison ofDifferent Bikes in differentcompany

Company /

Different facilities Bajaj Pulsur 150 Hero Honda Splendor Yahama Crux Tvs Victor

Tank capacity 18 liters 12.8 liters 11 liters 15.5 liters

Gear box 5 speed 4 speed 4 speed 4 speed

Colors Black, Sliver Black, Red, Sliver Black, Maroon Blue

Max power 12 Bhp 7.5 Bhp 7.6 Bhp 7.16 Bhp

Cubic capacity 143.9 cc 97.2 cc 105.6 cc 124.8 cc

Max speed 105 Kmph 90 Kmph 110 Kmph 85 Kmph

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Different companys bikes with differentfacilities

Tank capacity Liter

18

12.8 11

15.5

0

5

10

15

20

Bajaj Pulsur150

Hero HondaSplendor

Yahama Crux Tvs Victor

Bikes

Liter

Gear box In Speed

5

4

4

4

0 1 2 3 4 5 6

Bajaj Pulsur 150

Hero Honda Splendor

Yahama Crux

Tvs Victor

bikename

Speed

Max power In Bhp

12

7.5 7.6 7.16

0

510

15

Bajaj Pulsur

150

Hero Honda

Splendor

Yahama Crux Tvs Victor

Bikes name

Bhp

Cubic capacity In CC

143.9

97.2

105.6

124.8

0 50 100 150 200

Bajaj Pulsur 150

Hero Honda Splendor

Yahama Crux

Tvs Victor

BikesNa

me

CC

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SWOT Analysis

Strength of hero honda Ability to understand

customers needs and wants

Recognized and established

brand name Effective advertising capability

Strength of Bajaj auto

y Recognized and established

brand name

Awarded as largest two

wheeler and Three Wheelerproducers in India.

y Suitable for all the class peoplein terms ofFinance as comparetoother two wheeler industries

in India

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Weakness

Hero honda

y Hero is vulnerable in thejoint venture becauseHondaMotor Company has so

much power

Bajaj auto

y The resell value ofBajajvehicles is competentlylessthenHeroHonda

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Opportunity

Hero honda

y Global expansion into theCaribbean and CentralAmerica.

Expansion oftargetmarket (include women)

Bajaj auto

y The company entered jointventure with Renault andNissan twomajor car

makers to enter in to smallcar segment.

Looking for launchinglow cost car as nano

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Threats

Hero honda

y Honda Motorcycles andScooters, India can takeawaymarket share and

cause joint venture to gosour .

Bajaj auto is a strongcompetitor.

Bajaj auto

y Bajaj Automobiles inIndia can take awaymarketshare and cause joint

venture to go sour for Carindustries.

y HeroHonda automobile isa strong competitor

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Suggestions

y Improvement in their vehicle considering the C.C.and Maintenance cost occur after sales

y Company and dealer are suggested to concentrate

on advertising print Media like Hoarding,Magazines, and adverting Banner

y More concentrate on consumer by creating moredealers in city

y Own financial company and pro vide attractivefinance like Low down-payment , lo w rate ofinterest to attract customers.

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Contd

y HeroHonda must be increase their

-bikes tankpetrol capacity

-Gear box

-Maximumpower

-Cubic capacity

-Maximum Speed

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Conclusion

y Customer satisfaction is the one ofthe most majorpart ofthe buying behavior

y Company has to Build strong brand awareness and

credibility among its customersy Majorities ofpeople are aware about its brand

y Try toproduces such vehicles that attract thecustomer.

y On technical base Bajaj is the best fromothers butfromour research, consumer prefer HeroHonda

bike due to high resell value and lowmaintenance.

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Bibliography

www.google.com

www.Herohonda.com

www.bajaj.com

www.suzuki.com

www.yamaha.comwww.bharattraders.com

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