Date post: | 26-Mar-2015 |
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Upload: | brianna-skinner |
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hi.
womp womp.
Everything I need to know about briefing* I learned from stand-up comedy.
*AND OTHER STUFF
1Prolific use of the F word*
*FOCUS
2Paint a picturefor your audience
3Interact with your audience
• Take a shot every time the planner speaks in a metaphor
• Conduct an impromptu brainstorm so no one notices you’re unprepared
• Tell your audience to close their eyes and imagine a future without QR codes (i.e. Nap)
TIPS FOR ENGAGEMENT
4Improv
FIVEIGNORE
ALL OF THE
RULES
Key Metrics of Success
STAND UP COMEDY
BRIEFING
Laughter in all of its forms
Creatives don’t want to hurt me
and/or
They’re excited to work
@saracobaughTHANKS!