Process of production

Delivery

Culturalproduct

Culturalconcept

User interface

Technology

Creative firm

Communications User experience

Production &pre-production Product

1. General administration

& financial management

6. Back-office/back stage production processes,

design process

5. Internalcommunications,

managementof HR & workorganization

9. Content of product (cultural

concept etc.)

10. Performance andproduction processes

11. Product format (’cultural product’,

performancefeatures of product)

14. User interaction, including supply & configuration of content

2. Businessmodel

3. Value chain location

4. Communications with suppliers, collaborators,

supply chain partners etc.

8. Marketing and customer

relationship management

15. User capabilities & media (e.g.

consumer electronics)

7. Transactions (purchase, lease etc.)

12. Delivery of product

13. User interface with product

1. Type of innovation

– innovation characteristics

4. Innovating agent – innovative

organisation characteristics

2. Process of innovation

– innovation management characteristics

3. Context of innovation

– innovation system

characteristics