26
2
Brand Protection ServiceHiddenTag® The Authenticity Verification Service01
A Simple User Experience
010011010101011100111010101101011100111010101101010101010011010110111001110101011101011100110101011010101010010011010110111001110101010101011100110101011010101100010011010110111001110101010101011100110101011010101100010011010110111001110101010101011100110101011010101100010011010100111001110101010
Secure Authentication
3
Brand Protection Service
The process of HiddenTag introduction
Distribution after attached
Purchase
customers
Send scan data
Analyze scan data Check
authenticity
Report scan data
Partners
Provide authenticity verification label
Easy to use HiddenTag!
The major services
▪ Hard to differentiate with naked eyes▪ One-of-a-kind data▪ Prevent illegal counterfeit through leading
authentication technology
▪ Hard to differentiate with naked eyes▪ One-of-a-kind data▪ Prevent illegal counterfeit through leading
authentication technology
HiddenTag lebel
▪ Authenticity verification possible via HiddenTag app
▪ Provide the services by 7 different languages for global customers
▪ Authenticity verification possible via HiddenTag app
▪ Provide the services by 7 different languages for global customers
HiddenTag mobile application
▪ Produce the label data, collect authentication data and analysis
▪ Check authenticity and additional services available
▪ Analyze scan data
▪ Produce the label data, collect authentication data and analysis
▪ Check authenticity and additional services available
▪ Analyze scan data
HiddenTag server
HiddenTag® The Authenticity Verification Service01
4
HiddenTag Delivery Types01HiddenTag® The Authenticity Verification Service
5
모바일페이지제공형태HiddenTag® 정품인증서비스01
Authentication page Warning page Random number page After-Sales Service page
Social media link page Homepage link page Distribution page User registration page
Mobile Landing Pages01HiddenTag® The Authenticity Verification Service
6
Competitive technology
One-of-a-kind data Outwardly identical label → unique data per label →
unique data per product
How its created?
Hard to differentiate with the naked eye:
HiddenTag authenticity verification secure label
01HiddenTag® The Authenticity Verification Service
Competitive technology
7
Leading authentication technology
70
2
A001 A001
Number of scans (5-100 times) recorded indicates illegal activity
Real case of counterfeit tracking and tracing:
▪ Verifying real products
4
2
A001 B002
Results of Monitoring
▪ Tracking and tracing illegal counterfeits example:
Identifying counterfeits through tracing abnormal/illegal distribution networks
01HiddenTag® The Authenticity Verification Service
편의성
Way of authenticity
Image
DigitalDigital DigitalAnalog Analog
Features
Security level
Ease of producation
very high
low
low
very low
high
high
very high
high
very high
very low
normal
high
high
Low
normal
▪ Costly▪ Low sensitivity
and specificity = high error rate
▪ Verification requires specific tools
▪ OverlyAccessibletechnology
▪ Easy to cre-ate → easy toduplicate →easy tomanipulate
▪ Vulnerable tohacking
▪ Hard to trace
▪ Specialized verify-cation technology
▪ Impossible to du-plicate unique data sets
▪ Track and trace possible
▪ One of a kind compatible app data cannot be scanned otherwise
▪ Vulnerable tocounterfeit
▪ Feweffectiveauthentication solutions
▪ Verificationpurposesusceptible toindividualerror
▪ Non-objectivemethod
▪ Requirestraining andpreviousexperience
RFID/NFCQR Code HiddenTag®Hologram Material
Convenienceof use
Division
China Russia Australia America
8
Today’s illegal counterfeit market
▪ Trends in counterfeit trading
Fight against counterfeit
USA China Vietnam
Thailand
2013 2016 2022(E)
4,6105,090
9,910
(Unit: 100 million dollar)
(Source : Trends in Trade in Counterfeit and Pirated Goods, 2019)1) 2022(E) : Estimate
Korea
Medicine(2,000)
Appliance(1,700)
Food(450)
Car component
(430)
Apparel(80)
Cosmetic(30)
How severe is the problem?
1,059 1,181
1,317
1,468
1,637
1,822
2018 2019 2020 2021(E) 2022(E) 2023(E)
(Source : Marketsand Markets Analysis, 2019)
(Unit: 100 million dollar)
70.3% increase in the counterfeit market between 2018 and the present day
▪ Size of the illegal market
(Source :Frontier economy,2017)
(Unit: 100 million dollar)
2,000 1,700 450 430
80 30
9,348 11,720
40,000
3,520
17,000
5,320
Medicine Appliance Food Car component Apparel Cosmetic
Global Market Size Damage Scale
▪ Damage incurred by various industries:
- Medicine, home appliance, food, cosmetic
01HiddenTag® The Authenticity Verification Service
9
The only Korean technology obtains a certificate from CTAAC
Will aid with client’s efforts in internationalization – client
centered approach
Acquired Chinese ICP(Internet Content Provider Certification of China)
FeaturesHiddenTag® 정품인증서비스0101 HiddenTag®The Authenticity Verification Service
10
Operates subsidiaries and agencies around world
Global Authenticity Verification Service
Exclusive intellectual property rights licensed to HiddenTag – making HiddenTag a strong,
competitive contendor
Patent rights Trademark rights
Domestic 23(1) 5
International 4(5) 10(1)
특징및장점HiddenTag® 정품인증서비스01 Features01 HiddenTag®The Authenticity Verification Service
11
특징및장점HiddenTag® 정품인증서비스01 Distribution Management Solution02 HiddenTag®Additional Service
12
유통관리서비스사례HiddenTag®에서제공하는02
Case1
특징및장점HiddenTag® 정품인증서비스01 Distribution Management Solution Case02
Case 2
HiddenTag®Additional Service
13
유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 Distribution Channel Trace02 HiddenTag®Additional Service
14
통계서비스HiddenTag®에서제공하는02 유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 Monitoring Service02 HiddenTag®Additional Service
15
통계서비스HiddenTag®에서제공하는02 유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 Report02 HiddenTag®Additional Service
1616
통계서비스HiddenTag®에서제공하는02 유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 User Registration Service02 HiddenTag®Additional Service
유통관리서비스사례HiddenTag®에서제공하는02Case 1
특징및장점HiddenTag® 정품인증서비스01 User Registration Service Case02
Case 2
17
HiddenTag®Additional Service
18
유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 Event Service02 HiddenTag®Additional Service
19
유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 Event Service Case02 HiddenTag®Additional Service
20
유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 Additional services for brands03 HiddenTag®Additional Service
21
유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 Additional services for brands03
Law firm service Export Voucher Press Release
HiddenTag®Additional Service
22
Benefit
매출 상승
Improve customer satisfactionCost effective vendor and inventory
management solutions
04 HiddenTag®
23
유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 ReferenceHiddenTag®05
24
ALICE MARTHA
유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 ReferenceHiddenTag®05
25
유통관리서비스사례HiddenTag®에서제공하는02 특징및장점HiddenTag® 정품인증서비스01 ReferenceHiddenTag®05
26
Contact us
