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Agenda
• Argentina’s Hardware Industry
• Argentina Software Industry
• Intellectual Property Issues– Argentina– Brazil– Mexico
• Conclusion
Hardware (36%)
Software (16%)
Consumables (7%)
Services (41%)
Overall IT Market1999
Source: U.S. & Foreign Commercial Service
Total IT Market :– Grew at 11% in 1999
– Total Market $3.84 Billion in 1999
– Expected growth of 10% through 2000
Argentina Hardware Market
1999 Hardware Market – $1.6 Billion Market
User Segments:– Multi-users: $294 million in purchases– Single-users: $1 billion in purchases
Hardware MarketTrends
• 3.6 Million PCs in the Market
• 800,000 PCs sold in 1999– Total market penetration about 10 %
• Volume increase 10% in PC sales demonstrates growth of market– Residential market and small and medium-sized
businesses responsible for the growth
Hardware MarketTrends
• Government Initiatives – Science and Technology Secretariat and the Banco
Nacion will work together to:• Reduce overall costs of ownership
• Provide financing
• 8% growth projected for the sector
• Goal of 1 million homes with PCs and Internet connection
Argentine Hardware MarketExports
• Basically nonexistent
• “Export” imported products– These are customized solutions to specific
clients’ subsidiaries located in bordering countries
• Export sales of $4.8 million in 1999
• Total Hardware Import market– $1.45 billion in 1999
• US accounts for 67 % of computer import market
• 1999: $1 billion in sales of US Hardware products
• 1999-2000: Argentina increased hardware imports by 8%
Argentine Hardware MarketImports
China (7%)
Country of OriginHardware
USA (67%)
Brazil (10%)
Others (6%)
Mexico (10%)
Source: U.S. & Foreign Commercial Service
Hardware MarketImport vs. Export
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200
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600
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1200
1400
1997 1998 1999 2000
ImportDomesticExports
Source: U.S. & Foreign Commercial Service
Hardware MarketMexico and Brazil
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400
600
800
1000
1200
1400
1600
1800
1998 1999 2000
Source: U.S. & Foreign Commercial Service
0
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1998 1999 2000
Argentina Software Market
1999 Software Market – $459 Million Market– Expected Growth 10% per year
User Segments:– Banks, Large Firms, Government Agencies– Medium and Small Companies(PyME)– Residential (SOHO)
Large Firms (35%)
Banks (19%)
Sm & Med Sized Companies(28%)
SOHO (13%)
Government (5%)
End User MarketHardware and Software
Source: U.S. & Foreign Commercial Service
Software MarketTrends
• 3 Market Segments– Software for manufacturing– Vertical software market– PC software
• End-User Changes– Mostly large or small-medium corporations
Software MarketTrends
• Growth of PyME Market– Creates alliances between major US software
vendors and banks, vendors and resellers– Customized solutions
• Decrease in Piracy– 1997 70%– 1998 Software piracy law passed
Argentine Software MarketExports
• No Software Export Market • Local Production
– 1998: $30 Million– 1999: $35 Million– 7.2% share of local market
• Intersoft– Most important local software company– Will be expanding into Brazil, Paraguay,
Venezuela
• Total software import market– $459 million in 1999
• US accounts for 77% of software import market
• 1999: $350 million in sales of US software
• 1999-2000: Argentina increased software imports by 10%
Argentine Software MarketImports
USA (77%)
Germany (12%)
Others (5%)
Spain (6%)
Country of OriginSoftware
Source: U.S. & Foreign Commercial Service
Software MarketImport vs. Export
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300350400
450500
1997 1998 1999 2000
ImportDomesticExports
Source: U.S. & Foreign Commercial Service
Software MarketMexico and Brazil
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1998 1999 2000
Source: U.S. & Foreign Commercial Service
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1998 1999 2000
Intellectual Property Guidelines
WTO (World Trade Organization)
• Sets guidelines for international trade rules
TRIPS (Trade-related Aspects of Intellectual Property Rights)
• Established in 2000
• Covers treatment of copyrights, patents, trademarks, layout of integrated circuits
• A company or individual in a WTO country can patent a product/process to prevent others using, selling or importing without the owner’s consent
Intellectual Property Law
• 1933 Law on Intellectual Property - Provides copyright protection- Nov. 1998 revision: copying software is illegal
• 1981 Law on Technology Transfer- Governs agreements providing for the transfer, assignment or licensing of technology or trademarks.
• 1981 Law on Trademarks and Designations - Ownership of a trademark begins at registration.
• 1998 IPR Protection for Software
- Explicitly included software in protected area
- Reduced software piracy by 8%• Software Legal
- Private sector group representing local software interests- Will initiate legal action against companies using pirated software.- Claims 15,000 companies are using pirated software.- Launched 170 piracy lawsuits since 1998, has won only one case.
Intellectual Property Law
Intellectual PropertyArgentina
• Level of software piracy- 1998: 62%- 1999: 55%-60%
• U.S.’estimated retail losses from software piracy:- 1998: $124M- 1999: $250M
• 2000 - Black market for computer programs is est. $1.5B/year.
• The government paid the software industry over $5M for using 22,525 versions of pirated software.
Intellectual Property LawBrazil
• April 1996 - Law protecting layout of designs of integrated circuits
• May 1997 - Industrial property law covering patents and trademarks
• February 1998 - Software law protecting computer programs as “literary works” with 50 year protection
• Draft of Bill in 2000 - Broaden criminal penalties and streamline judicial process
• Level of software piracy- 1998: 61%- 1999: 58%
• U.S.’estimated retail losses from software piracy- 1998: 367M- 1999: $392M
• Has one of the largest piracy rates in the hemisphere
• Local industry groups
•Business Software Alliance
•Brazilian Software Companies Association
Intellectual PropertyBrazil
• NAFTA (North American Free Trade Agreement)- Mexico must provide effective border enforcement
•December 1996 Copyright Law:
- Substantially increased protection for computer programs
- Criminal penalties were increased
•March 1998 “Reglamentos”
-Most significant change to Mexican copyright law
- Tripled the number of inspectors
Intellectual Property LawMexico
• May 1999 Penal Code Update - Substantially increased penalty for IPR violations
• November 1999 Law of Industrial Property (reformed)
- More jurisdiction in copyright law
- Original law brought Mexico’s patent and trademark legislation in line with NAFTA
Intellectual Property LawMexico
• Level of software piracy- 1998: 60% - 1999: 56%
• U.S.’estimated retail losses from software piracy- 1998: $147M- 1999: $134M
• Mexico piracy is below the 80% average in Latin America
•Violations have been reclassified as a felony
Intellectual Property Mexico
Conclusion
• Hardware and Software in Argentina– Dependent on the US for Hardware and Software
– Target Markets Changing
– New Initiatives/Alliances
• Intellectual Property– Software Piracy was Rampant in the mid 90’s
– New Software Piracy Laws in many Latin American Countries
– Piracy is decreasing
– Enforcement remains an issue
Sources:
• US Department of State, FY2000; Country Commercial Guide - Argentina and Mexico
• The Economist Intelligence Unit - from Country Commerce; Argentina: June 22, 2000 and June 30, 1999; Mexico: September 30, 2000,
• SourceMex, May 12, 1999; www.ladb.unm.edu
• US Trade Representative 2000 national Trade Estimate Report on Foreign Trade. (Brazil)
• US & Foreign Commercial Services (Industry Sector Analysis: Hardware and Software for Argentina)