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PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
High Tech Tools for Even Higher PR Efficiency
PRSA International Conference 2010October 17, 2010
Tweet me @sandrafathiPresentation Available at www.slideshare.net/sfathi
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Agenda
• Time & Client Management• Media Monitoring & Social Media Engagement•Journalist & Blogger Outreach• Project Management• Rapid Response Tools• Measurement & Intelligence
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Time & Client Management
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
Media Monitoring & Social Media Engagement
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Monitoring & Engagement
Parameters» Mention» Sentiment» Influence» Volume» Workflow
Types» Single-platform vs. Multi-platform» Identification vs. Analysis» Free vs. Arm & Leg
PROPRIETARY & CONFIDENTIAL
Monitoring & Engagement
Company Fee Platform Action Analysis» IceRocket Free Blogs Monitor No» Addictomatic Free Multiple Monitor No» Postling Free Multiple Engage No» Hootsuite Free Multiple Engage No» SocialMention Free Multiple Monitor Yes» ScoutLabs Paid Multiple Monitor Yes» Radian6 Paid Multiple “Engage” Yes» Netbase Paid Multiple “Engage” Yes» Visible Paid Multiple Monitor Yes
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
Google Alerts
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
“RSS is a family of Web feed formats used to publish frequently
updated works – such as blog entries, news headlines, audio, and
video – in a standardized format.
An RSS document (which is called a "feed", "web feed“, or
"channel") includes full or summarized text, plus metadata such as
publishing dates and authorship.”
-Wikipedia
RSS: Really Simple Syndication
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
“They benefit readers who want to subscribe to timely
updates from favored websites or to aggregate feeds from
many sites into one place.” RSS feeds can be read using
software called an "RSS reader", "feed reader", or
"aggregator", which can be web-based or desktop-based.”
-Wikipedia
RSS Readers
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
Google Reader
PROPRIETARY & CONFIDENTIAL
Bloglines
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
TweetDeck: Desktop Application
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Yahoo Pipes:Monitoring Aggregator
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Radian6: Reputation Monitoring
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
DNA 13: Reputation Monitoring
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
TNS Cymfony: Reputation Monitoring
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
Journalist & Blogger Outreach
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Technorati: Blog Search Engine
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Alltop: News Aggregator (Human Intervention)
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
AllTop: Birth Control
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
WordPress.com
» Free Service: Only requires email address» 3 GB of hosting (about 2500 pictures)» Customizable template designs» Spam filter» Integrated analytics (stats)
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Wordpress: Blogs on Diabetes
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Project Management
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
Rapid Response Tools
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
Measurement & Intelligence
10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies
Contact Information & Resources:
On Slideshare – www.slideshare.net/sfathi
Sandra [email protected]: @sandrafathiLinkedIn, Facebook: Sandra Fathi
web: www.affectstrategies.comblog: www.techaffect.com
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